As an avid internet user, one thing you may be concerned about the most is your browsing history. It not only carries the address of websites you visited in the last few days or months, but it can also be used to understand your interest, preferences, shopping habits and much more. It is a vital piece of information that could be utilised to make your internet experience either organised or screw up totally.
Here comes the bad news; advertisers will soon be able to peep into your internet life and try to have a bigger say in your decisions by leveraging on your browsing history they buy from your ISP. And, all of it would be done legally!