Google Set to Revolutionise Smartphone Industry With ‘Pixel Phones’

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Pranav Poddar
Industry Analyst with a passion for Technology, Smartphones & Social Media. A thinking mind needs relaxation for which there's a traveler and a photographer in me.

Google is all set for its upcoming event on the 4th October 2016. Apparently, the event is going to witness the launch of several devices like Google home smart speaker, Chromecast Ultra 4k, Wi-Fi router and Daydream VR headset. However, the most hyped device in this event is the ‘Pixel phones made by Google’. The company is reportedly launching two new phones, Pixel and Pixel XL. Google had earlier launched smartphones under the brand name of Nexus, manufactured by LG. This time, HTC will build the Pixel phones. But we might not see any such mention on the new device as Google is branding the Pixel Phones as made by Google. The name Pixel is being carried forward from the Pixel Chromecast Ultrabooks launched earlier by Google.

Ahead of its event, Google has already hinted the launch through As soon as the website opens, a search bar appears which within seconds takes the shape of a smartphone with Google’s ‘G’ logo beside it. It suggests Google’s move from a search engine (the origin) towards hardware developments. The pictures inside the shape might be the ones taken from the Pixel phones during its initial testing, to showcase the brilliant camera quality.

How Good is the Time for Google to Launch Pixel Phones?

Earlier this year, we witnessed two major launches which came from Apple and Samsung. Apple launched its new iPhone 7 and iPhone 7 Plus, and Samsung launched it’s Galaxy Note 7. However, the iPhone had no notable upgrades or innovation. On the other hand, the Note 7 had exploding batteries. Hence, after these two Giants doing each other favours, Google might now have the edge over these two phones this year. Google can also benefit due to its reputation and advanced technologies. However, there must be notable upgrades and innovation with batteries that do not explode!


Expected Features on the Pixel Phones:

  • Pixel will have a 5” full HD screen, and the Pixel XL will have a 5.5” Quad HD display.
  • The devices will host the latest Qualcomm Snapdragon 821 processor with 4GB RAM.
  • There will be a fingerprint scanner on the rear (like Nexus 5X and 6P).
  • A 3.5mm headphone jack on the top and USB C port.
  • 12-megapixel rear camera with f/1.8 aperture and face detection autofocus; an 8-megapixel front camera with optical image stabilization (OIS).
  • Pixel will have a 2770 mAh battery and Pixel XL will have a 3450 mAh battery.
  • Storage options of 32GB and 128GB.
  • Dual stereo speakers.

Expected Unique Features:

  • Google’s Day Dream VR platform.
  • Dual tone design with metal and glass.
  • Android Nougat 7.1 rather than the 7.0, with updates to give a better experience on the Pixel phones.


The Pixel phone is expected to be priced at $649, which is same as the Apple iPhone 7. Google is planning to enter the market to compete with Apple and Samsung. It is all set to chip away its image of low-cost smartphone providers.

How Google set the Foundation

Google is known as one of the best innovators in the world. It has its plan ready to revolutionise the smartphone industry well in advance with its new set of devices, software, and apps. Recently this month, Google launched a smart messaging app ‘Allo’ with innovative features like smart replies and in-app search engine. It also launched ‘Duo’ which is a video calling app, Google Trips which is an offline travel app, and Google Spaces for simplified group sharing. Google also introduced the AI-based personal assistant in Allo.

The search engine giant is also expected to launch the Daydream VR headset along with the phones. Rumours also suggest that Google is working on building smartwatches with Google Assistant integration. The devices will host Google’s latest Android Nougat 7.1 OS which is designed keeping in mind the Pixel phones. Now all the launched apps and the upcoming devices make more sense for Google.

Also, the reports of Google not being collaborative with other OEMs is another indication that Google wants to enjoy a lion share in the hardware market as well.

However, the decision lies on how much better the Pixel phones are compared to other phones in the segment. This is Google’s first much-awaited event where people are expecting some great innovations which might revolutionise the industry.


Google Pixel or Pixel XL: Which one would be your next smartphone beast?

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