65% of Total Smartphones Shipped In India In Q1 2016 Were LTE Enabled [REPORT]

Must Read

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the...

Indian-Origin IT Firms Woo Donald Trump Amid Re-elections And India Visit!

Amid the United States going through the presidential election, major Indian-origin biggies such as TCS, Infosys and...

The shipment of LTE-enabled devices in India is on a rise and, among all, smartphone rules the roost, according to Q1 2016 CMR India report. A whopping 15.8 million units of 4G/LTE devices were shipped in India and 97.9% of these devices were smartphones, accounting 15.46 million units. Data card shipments accounted for mere 1.5% of the total LTE devices shipped whereas the LTE enabled Tablet shipments recorded a decline, capturing just 0.6% of the total LTE devices shipped in the quarter.

Interestingly, another report by CMR inferred 23.6 million smartphone shipments in India in Q1 2016. Thus comparing these reports, we can decipher that among 23.6 million smartphones shipped in India in Q1 2016, 8.14 million were not LTE enabled. The country, these, still poses a huge opportunity for the non-LTE smartphones, generally tagged below Rs. 5000.

Samsung sits at the helm with 32% share of the total LTE device shipped in Q1 2016, followed by Lenovo at 13.4%. But it is Reliance LYF, the new entrant in the market, that has surprised many with 12.6% share of the total LTE device shipments. Besides, the promising Chinese smartphone manufacturer LeEco managed to capture 2.4% of the LTE device market share in India in Q1 2016.

Advertisements

Despite stiff competition, the slumping Micromax registered its presence in all three categories of the LTE devices. A total of 42 brands shipped their products in DataCards, Smartphones and Tablet category in Q1 2016. The quarter recorded a surge in LTE data card shipments and according to the report, Huawei is on the right track with 40% share of the total Datacard shipments in the first quarter.

CMRs-India-LTE-4G-Report-1Q-CY-2016_Fig1

In LTE enabled tablet segment, Samsung leads the way with 32% shipment share in Q1 2016, followed by Apple and iBall capturing 16% and 12% of the total LTE enabled tablet shipment, respectively.

“smartphone segment was the first and foremost to adopt the rising 4G adoption India but in the current scenario as multiple operators are banking on LTE we may see the rise in other LTE device segment as well,” says Faisal Kawoosa, Lead Analyst for Telecom department at CMR.

Highlighting the growth of LTE DataCard in India, he said that comparatively, the adoption rate of Data card has increased from the past year, in CY 2015, DataCard registered a tiny 1% of the total LTE devices shipped in India whereas an increase of 0.5% was garnered by DataCard in Q1 2016.

Krishna Mukherjee, the CMR analyst for Telecoms, highlighted the reasons why smartphone has dominated LTE market in India. He said that smartphone market has a potential in the country, therefore, every manufacturer is betting on Smartphone device and as a result, Tablet and DataCard shipments are declining to leave less option for consumers in these segments.

Advertisements

If we delve into the previous quarterly reports by CMR India, we can see the smartphone domination is unending in the LTE enabled device market. Of the 2.2 million LTE-enabled devices shipped in Q1 2015 in India, 97.1% were smartphones amounting to 2.13 million. Comparing the two reports (Q1 2015 and Q1 2016) on YoY basis, LTE enabled device shipments recorded a whopping 618.18% YoY growth in Q1 2016. The shipment of LTE smartphones in India also recorded a humongous 625.82% YoY growth in Q1 2016.

Rising LTE And Smartphone Penetration in India

India in spite of being the second largest smartphone market in the world still lags behind in smartphone penetration as only 17% of the population in India owns a smartphone. While the mobile penetration in India has already crossed 80%, a huge 83% of the population is still hooked with feature phones, resulting in setting up a huge window of opportunity for the blooming smartphone manufacturers. In 2016 smartphone shipments in India is expected to grow by 29% over the past year, compared to 7% YoY estimated growth in global smartphone shipments 2016.

The cut-throat competition in the Indian smartphone market is eventually becoming a boom for the end customers. To cut short competitions, smartphone manufacturers have flooded the market with low budget LTE smartphones in India. The entry level LTE enabled smartphone Reliance Jio LYF did a commendable job by securing the 3rd spot in the list of top LTE-enabled smartphone vendors in Q1 2016 accumulating 13% of the market share.

The growth of LTE-enabled devices is driven by smartphones as the growing adoption of Phablet devices is eating into the tablet market in India. According to CMR, Tablet market registered a mere 7% QoQ growth in shipments in Q1 2016 with 0.91 million units shipped in the quarter. A majority of the tablets sold belonged to the sub Rs 5K category and the rising Phablet market in the future will eat up the tablet market.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Digital Payments in India: UPI Stands Triumphant Over Debit and Credit Cards

UPI or the Unified Payments Interface has become one of the fastest-growing payment platforms in India and...

Backed By Narayan Murthy, Jeff Bezos To Go After Zomato And Swiggy!

Just when Zomato and Swiggy thought that after the acquisition of UberEats by Zomato, the food delivery market in India is going...

India Wants A Bigger Chunk of $100 Billion In Global Taxes Levied On Google, Facebook and Amazon

It has been reportedly found out that India is adamantly pushing for a huge change at Organisation for Economic Cooperation and Development...

Facebook May Have To Pay $3.50 Per Month To Millions of Users?

Almost every internet tech giant, be it Facebook, Google or Twitter, has flourished by optimising and channelising their strategies that are largely...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the work and update Chrome browser,...

TikTok Owner ByteDance Gearing Up To Challenge Facebook, Apple And Amazon!

ByteDance Inc. doesn’t want their massive success to go downhill after its blockbuster video app TikTok blew up in the social media...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This