Innovation is the key to the future; Apple Inc. (NASDAQ:AAPL) seems to reform its strategies before presenting its next iteration of iPhone, dubbed as iPhone 7, as iPhone 6s, 6s plus and iPhone SE couldn’t meet the company’s sales expectations. As a result, Apple faced a dismal fiscal Q2 2016 quarter.
The rumour mills are abuzz regarding the cutting-edge features that iPhone 7 may incorporate. The latest rumour has come from China’s Weibo micro-blogging site that compares the two possible upcoming variants: the iPhone 7 and iPhone 7 Plus. The 5.5 inch iPhone 7 plus will house 3GB of RAM up from 2GB in the iPhone 6s and 6s plus whereas the iPhone 7 model will be limited to 2GB RAM only.
Another major difference between the two variants could be the internal storage offering. The iPhone 7 is rumoured to house 16GB/64GB/128GB of internal storage while its big screen variant iPhone 7 is may have 32GB/128GB/256GB of internal storage under the hood.
But, that’s not all; there’s more to smile for Apple users as the next iteration of iPhone may feature a state-of-the-art 21-megapixel rear camera. Definitely, it is quite a boost from 12MP rear camera in the latest available variant iPhone 6s.
The Cupertino giant has always been criticised over average battery back-up of iPhone, the latest being iPhone 6s. The next state-of-the-art iPhone may end the hue-and-cry over the average performance of batteries according to rumours. Unlike Android smartphones, battery charging in an iPhone is slower, in that case, iPhone 7 may prove to be the saviour as it’s rumoured that the next iPhone may incorporate Type-C USB Port which will enhance its charging capability.
As the release date of iPhone 7 is coming close, there are multiple rumours speculating the features of iPhone 7. MacRumors predicted that the successor of iPhone 6s will be quite similar to iPhone 6s but antenna bands will be removed. Other speculation claims that the Apple is working hard to make iPhone 7 a waterproof device.
While most of the above rumours are worth noticing and have a significant impact on the performance and design of iPhone, the most talked about rumours are omitting the Home Button and 3.5 mm headphone jack in iPhone 7. The Home button is the flagship of iPhone from the beginning. The latest report in Forbes highlights the fact that the purpose behind omitting the 3.5mm headphone jack is to make the device thinner and lighter.
Apple is also rumoured to be working on lightening powered headphones which will eventually replace its traditional earphones. The lightening-powered headphones will feature magnetically detachable headphones that will allow users to ‘switch between wired and wireless modes.’
While all such rumours are portraying iPhone 7 nothing but a dream iPhone that Apple users are aspiring for long, there are analysts that are still sceptical about the sales of iPhone 7. However, there are also many who are confident about the success of iPhone 7 amid to the report that claims that Apple has ordered 72-78 million units of iPhone 7 to be assembled by its suppliers.
The recent debacle in iPhone sales has persuaded Apple to adopt innovation as its prime weapon for the future devices apparently; and why not, a major chunk of the company’s profit is garnered by its iPhone sales.
But the road to success is no more a cake walk for Apple as Android is eating into iPhone market. The latest report by IDC estimates Apple may record a considerable 2% YoY decline in iPhone sales in 2016 while its intense rival is still blooming with an expected 6.2% YoY surge in its device shipments in 2016.
These are the anxious times for the world’s most valuable brand, and the Cupertino giant is currently planning to revamp its strategies as its major smartphone markets, the US and China, are almost saturated. No wonder, Tim Cook’s recent visit to India is being considered as a result one of the efforts Apple is making to keep its sales growth intact as India possesses a huge smartphone market potential. However, as we explained in our another analysis Apple’s shattered aspiration: A story of tears ad fears in Tim Cook visit, it would be interesting to see how and what Apple achieves from the upcoming iPhone 7.