Apple Leapfrogs Xiaomi In India’s Top 30 Cities Market [REPORT]

Must Read

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the...

Indian-Origin IT Firms Woo Donald Trump Amid Re-elections And India Visit!

Amid the United States going through the presidential election, major Indian-origin biggies such as TCS, Infosys and...

Apple Inc. (NASDAQ: AAPL) may not have found a sizable chunk of the smartphone market in India yet, but the iPhone maker is surely giving sleepless nights to many emerging entrants in the market, i.e Xiaomi. According to the latest IDC report that highlights the scenario of the smartphone market in India between October – December 2015, Apple has leapfrogged Xiaomi with 4.6% share to claim number 6 spot in the top 30 cities of India that make up 51% of the country’s total smartphone market.

India, a highly competitive and a price sensitive smartphone market, is growing leaps and bounds for the last 2 years. Smartphone majors, like Apple and Samsung, are aggressively pursuing the market to downsize arch rivals and new entrants. The efforts have, apparently, started showing signs of success as Apple has strengthened its presence in Tier-2 and Tier-3 cities of India, resulting in 2.6% share of the market.

In Tier-1 cities of India, where people have deep pockets to afford premium smartphones, Lenovo, Apple and Xiaomi have done fairly well during Q4 2015. With 5.8% market share Apple has once again beaten Xiaomi despite, the latter one introducing few smartphones with powerful specs at a jaw-dropping price.

Advertisements

On the other side, Xiaomi that has been focusing on Indian smartphone market for little over than 18 months now, and has also performed the best in Tier-1 cities of India as compared to Top 30 and Tier-2 and Tier-3 cities. With 4.5% share in Tier 1 cities, the Chinese smartphone manufacturer secured the 7th spot, trailing behind Apple. In overall 30 cities, the company captured 3.5% of smartphone market in Q4 2015. However, the company failed to replicate the similar success in Tier-2 and Tier-3 cities of India, mainly due to its online- only sales model and stiff competition from low-priced smartphones from local manufacturers like Intex, Lava and Micromax.

Samsung, Micromax and Lenovo Rule India Smartphone Market

Indeed, the growth of Apple and Xiaomi in top 30 cities of India – account for 51% of the country’s smartphone market – is impressive but, it was the Korean smartphone giant Samsung, homegrown Micromax and another Chinese smartphone manufacturer, Lenovo that captured the lion’s share of the Indian smartphone market. The three smartphone giants, together, controlled 54.2% of smartphone market in Q4 2015.

The two other indigenous smartphone manufacturer, Intex and Lava, also presented a commendable show in Q4 2015, by capturing 8.2% and 7.1% of the market, respectively, in the top 30 cities of India. Interestingly, the adoption of Intex in Tier-2 and Tier-3 was even stronger, as its market share increased to 9.1%.

Xiaomi, Lenovo and Micromax Have Got One Thing In Common

In 2015, the ASP (Average Selling Price) of a budget smartphone in India fell down to $160 (Rs. 10,700), and that is why, most of the smartphone manufacturers, especially Xiaomi, Lenovo and Micromax, remained focused on the budget phone segment. According to a CMR report, smartphone industry in India is expected to grow by 37% in 2016 and would be driven by sub-$200 segment.

To strengthen its market presence in the budget segment, Xiaomi has launched its much-awaited Redmi Note 3 in the market today, while Apple is reportedly planning to cut the price of its 4-inch iPhone 5S by half.

Advertisements

The year 2016 is going to be a year for smartphones in India, as mobile phone penetration has almost reached 80%, with a mere 23% using smartphones. It’s now time, that the first time mobile phone users should upgrade to 3G/4G enabled budget smartphones and the budget smartphone users should graduate to mid-range smartphones. Following the foot marks of  Xiaomi, other Chinese manufacturers, like Oppo, Vivo, CoolPad, LeEco, have recently made a debut in the Indian smartphone market and are flooding the market with a number of smartphones at unbelievably low prices. While it’s going to be a nail-biting competition among the smartphone manufacturers in India, in the end, it is the consumer who will be benefited from this fierce competition.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Digital Payments in India: UPI Stands Triumphant Over Debit and Credit Cards

UPI or the Unified Payments Interface has become one of the fastest-growing payment platforms in India and...

Backed By Narayan Murthy, Jeff Bezos To Go After Zomato And Swiggy!

Just when Zomato and Swiggy thought that after the acquisition of UberEats by Zomato, the food delivery market in India is going...

India Wants A Bigger Chunk of $100 Billion In Global Taxes Levied On Google, Facebook and Amazon

It has been reportedly found out that India is adamantly pushing for a huge change at Organisation for Economic Cooperation and Development...

Facebook May Have To Pay $3.50 Per Month To Millions of Users?

Almost every internet tech giant, be it Facebook, Google or Twitter, has flourished by optimising and channelising their strategies that are largely...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the work and update Chrome browser,...

TikTok Owner ByteDance Gearing Up To Challenge Facebook, Apple And Amazon!

ByteDance Inc. doesn’t want their massive success to go downhill after its blockbuster video app TikTok blew up in the social media...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This