Apple Leapfrogs Xiaomi In India’s Top 30 Cities Market [REPORT]

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Apple Inc. (NASDAQ: AAPL) may not have found a sizable chunk of the smartphone market in India yet, but the iPhone maker is surely giving sleepless nights to many emerging entrants in the market, i.e Xiaomi. According to the latest IDC report that highlights the scenario of the smartphone market in India between October – December 2015, Apple has leapfrogged Xiaomi with 4.6% share to claim number 6 spot in the top 30 cities of India that make up 51% of the country’s total smartphone market.

India, a highly competitive and a price sensitive smartphone market, is growing leaps and bounds for the last 2 years. Smartphone majors, like Apple and Samsung, are aggressively pursuing the market to downsize arch rivals and new entrants. The efforts have, apparently, started showing signs of success as Apple has strengthened its presence in Tier-2 and Tier-3 cities of India, resulting in 2.6% share of the market.

In Tier-1 cities of India, where people have deep pockets to afford premium smartphones, Lenovo, Apple and Xiaomi have done fairly well during Q4 2015. With 5.8% market share Apple has once again beaten Xiaomi despite, the latter one introducing few smartphones with powerful specs at a jaw-dropping price.

Advertisements

On the other side, Xiaomi that has been focusing on Indian smartphone market for little over than 18 months now, and has also performed the best in Tier-1 cities of India as compared to Top 30 and Tier-2 and Tier-3 cities. With 4.5% share in Tier 1 cities, the Chinese smartphone manufacturer secured the 7th spot, trailing behind Apple. In overall 30 cities, the company captured 3.5% of smartphone market in Q4 2015. However, the company failed to replicate the similar success in Tier-2 and Tier-3 cities of India, mainly due to its online- only sales model and stiff competition from low-priced smartphones from local manufacturers like Intex, Lava and Micromax.

Samsung, Micromax and Lenovo Rule India Smartphone Market

Indeed, the growth of Apple and Xiaomi in top 30 cities of India – account for 51% of the country’s smartphone market – is impressive but, it was the Korean smartphone giant Samsung, homegrown Micromax and another Chinese smartphone manufacturer, Lenovo that captured the lion’s share of the Indian smartphone market. The three smartphone giants, together, controlled 54.2% of smartphone market in Q4 2015.

The two other indigenous smartphone manufacturer, Intex and Lava, also presented a commendable show in Q4 2015, by capturing 8.2% and 7.1% of the market, respectively, in the top 30 cities of India. Interestingly, the adoption of Intex in Tier-2 and Tier-3 was even stronger, as its market share increased to 9.1%.

Xiaomi, Lenovo and Micromax Have Got One Thing In Common

In 2015, the ASP (Average Selling Price) of a budget smartphone in India fell down to $160 (Rs. 10,700), and that is why, most of the smartphone manufacturers, especially Xiaomi, Lenovo and Micromax, remained focused on the budget phone segment. According to a CMR report, smartphone industry in India is expected to grow by 37% in 2016 and would be driven by sub-$200 segment.

To strengthen its market presence in the budget segment, Xiaomi has launched its much-awaited Redmi Note 3 in the market today, while Apple is reportedly planning to cut the price of its 4-inch iPhone 5S by half.

Advertisements

The year 2016 is going to be a year for smartphones in India, as mobile phone penetration has almost reached 80%, with a mere 23% using smartphones. It’s now time, that the first time mobile phone users should upgrade to 3G/4G enabled budget smartphones and the budget smartphone users should graduate to mid-range smartphones. Following the foot marks of  Xiaomi, other Chinese manufacturers, like Oppo, Vivo, CoolPad, LeEco, have recently made a debut in the Indian smartphone market and are flooding the market with a number of smartphones at unbelievably low prices. While it’s going to be a nail-biting competition among the smartphone manufacturers in India, in the end, it is the consumer who will be benefited from this fierce competition.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This