The exploded growth of smartphone in India is not surprising many anymore. Mobile phone users are on buying spree in a bid to entertain, educate themselves and to connect with many like never before. Consequently, the recent sales of LeEco Le 1S, the latest smartphone launched by a new entrant in India smartphone industry, has broken all the previous sales records. LeEco, the manufacturing company of Le 1S smartphone, has announced today that 70,000 units of the device have been sold out in mere 2 seconds in its first flash sales on Flipkart.
That’s not all; the company has further revealed that the demand for Le 1S was humongous enough even before the launch. In the pre-registration process record 605,000 people registered for the device. This is the maximum number of pre-registrations received by any smartphone in its flash sales in India.
“I am so proud of our achievement and the magic number of 70,000 in just 2 seconds which has never before been achieved by any other smartphone brand. I am so grateful for the trust consumers have vested in us and I am sure they’ll have a great experience in using our products,” said Atul Jain, COO, Smart Electronics Business, LeEco India.
However, the over excitement has apparently made company wrongly claim one of the sales records. In the press release, received by Dazeinfo, LeEco claims to have created another record – the maximum number of phones sold out in a single flash sale. Last year, Lenovo sold 100,000 units of A6000 Plus smartphone in a single flash sale to claim the title.
Despite such a minor goof up, the commendable performance of LeEco from the very first sales in India can’t be outclassed. The company made its India debut on 20 January 2016 and within 24 hours Flipkart received 100,000 of pre-registration of Le 1S device, that went up to 300,000 by the end of 5th day, 530,000 within 10 days and finally settled with astounding 605,000 pre-registration for Le 1S smartphone.
LeEco has introduced two smartphones in India – Le Max and Le 1S. The company is betting big time on the latter one as its being classified as ‘another’ Flagship killer. And why not, the company has intelligently placed the powerful smartphone, sporting 5.5” FHD display and having 3GB RAM, 32 GB Storage under the hood, under the most popular sub-$200 (Rs. 12,000) category. The 13 Megapixel rear camera and 4G LTE capability make the device more adorable. 71% of smartphones sold in India belong to sub-200 price category and with such powerful specification, the device presents a strong competition to the few strong competitors in this category, especially to Lenovo A7000, CoolPad Note 3 and Xiaomi Redmi Note Prime.
The popularity of Le 1S can easily be understood by the fact that more than 3 million units of the smartphone are sold in other markets including China, in a short span of 3 months. However, to capture a lion’s share in a price sensitive market, LeEco is reportedly taking a hit on the price. The company has price tagged Le 1S with Rs. 10,999 (Aprox. US$170) in India while its costs Rs. 16,042 (Approx US$250) to manufacture.
The company is apparently following the footmarks of another Chinese player Xiaomi by presenting itself as Mobile Service Company instead of just another smartphone manufacturer. LeEco has planned to boost its revenue stream by other offerings, apart from devices, such as Content, Cloud Services and User Interface.