LeEco Sold Record 70,000 Units of Le 1S Smartphone In 2 Seconds In India

Must Read

Facebook Reveals Big Plans Behind The WhatsApp JioMart Integration In India

After Facebook Inc. (NASDAQ:FB) acquired a minority stake of 9.99% in Jio Platforms for a whopping $5.7 billion in...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google.

The exploded growth of smartphone in India is not surprising many anymore. Mobile phone users are on buying spree in a bid to entertain, educate themselves and to connect with many like never before. Consequently, the recent sales of LeEco Le 1S, the latest smartphone launched by a new entrant in India smartphone industry, has broken all the previous sales records. LeEco, the manufacturing company of Le 1S smartphone, has announced today that 70,000 units of the device have been sold out in mere 2 seconds in its first flash sales on Flipkart.

That’s not all; the company has further revealed that the demand for Le 1S was humongous enough even before the launch. In the pre-registration process record 605,000 people registered for the device. This is the maximum number of pre-registrations received by any smartphone in its flash sales in India.

“I am so proud of our achievement and the magic number of 70,000 in just 2 seconds which has  never before been  achieved by any other smartphone brand. I am so grateful for the trust consumers have vested in us and I am sure they’ll have a great experience in using our products,” said Atul Jain, COO, Smart Electronics Business, LeEco India.

However, the over excitement has apparently made company wrongly claim one of the sales records. In the press release, received by Dazeinfo, LeEco claims to have created another record – the maximum number of phones sold out in a single flash sale. Last year, Lenovo sold 100,000 units of A6000 Plus smartphone in a single flash sale to claim the title.

Advertisements

Despite such a minor goof up, the commendable performance of LeEco from the very first sales in India can’t be outclassed. The company made its India debut on 20 January 2016 and within 24 hours Flipkart received 100,000 of pre-registration of Le 1S device, that went up to 300,000 by the end of 5th day, 530,000 within 10 days and finally settled with astounding 605,000 pre-registration for Le 1S smartphone.

LeEco has introduced two smartphones in India – Le Max and Le 1S. The company is betting big time on the latter one as its being classified as ‘another’ Flagship killer. And why not, the company has intelligently placed the powerful smartphone, sporting 5.5” FHD display and having 3GB RAM, 32 GB Storage under the hood, under the most popular sub-$200 (Rs. 12,000) category. The 13 Megapixel rear camera and 4G LTE capability make the device more adorable. 71% of smartphones sold in India belong to sub-200 price category and with such powerful specification, the device presents a strong competition to the few strong competitors in this category, especially to Lenovo A7000, CoolPad Note 3 and Xiaomi Redmi Note Prime.

The popularity of Le 1S can easily be understood by the fact that more than 3 million units of the smartphone are sold in other markets including China, in a short span of 3 months. However, to capture a lion’s share in a price sensitive market, LeEco is reportedly taking a hit on the price. The company has price tagged Le 1S with Rs. 10,999 (Aprox. US$170) in India while its costs Rs. 16,042 (Approx US$250) to manufacture.

The company is apparently following the footmarks of another Chinese player Xiaomi by presenting itself as Mobile Service Company instead of just another smartphone manufacturer. LeEco has planned to boost its revenue stream by other offerings, apart from devices, such as Content, Cloud Services and User Interface.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world. It has recently...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme measures on the digital front...

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12 Pro is US$ 20,500 now...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This