Smartphone Shipments In India 2015 – 2017: LTE Devices Will Drive The Growth

Must Read

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access...

Facebook Falls Prey To Coronavirus: Cancels Global Marketing Summit 2020

The deadly Coronavirus outbreak seems to have now become the primary cause of the cancellation of another...
Salman SH
Always on the look out for newer trends across the tech industry. An Analyst in the morning; an Artist by the night. Music is my religion!

With the global smartphone sales expected to grow from 1.5 billion units in 2015 to 1.7 billion by 2017, a new report from CMR (Cyber Media Research) indicates that Indian smartphone market is expected to grow by 37% – a huge achievement compared to the 32% average growth for the last three years. Previously, reports have surfaced claiming that India will leapfrog the US to become the second largest smartphone market by 2017.

Key findings from CMR research:

  • The premium segment of  Indian mobile handset market (> ₹50,000 or US$750) like Samsung’s Edge Series smartphone and Apple’s iPhone 6s accounted for just 0.6% of the market.
  • India’s major market-share in 2015 was taken up by low to medium priced handsets. The ASP (Average Selling Price) for a smartphone has come down to a considerable ₹10,700 (US$160) by the end of 2015 from ₹13,000 (US$200) in 2013.
  • People are becoming more power hungry and apparently pushing the devices for the optimum performance. In 2013, just 0.07% of smartphones shipped had 4GB RAM; in 2015, it was a little over 0.6%. Similarly, other major specifications that could trigger consumer’s interest have improved.

LTE To Drive Smartphone Penetration in India

recent report by Ericsson shows that the worldwide Mobile broadband subscriptions increased by 24.13% Year-over-Year in 2015 and estimates show a CAGR of 15% annually till 2021.

By observing closely, a staggering 40% of the projected 7,700 million smartphone users turn out to be LTE subscribers by 2021. With such an enormous potential growth benefits in the LTE arena, CMR predicts that 4G-enabled smartphone sales in India will cross 50 million in 2016.


Additionally, according to a Counterpoint study, one in three smartphones shipped in India were LTE-enabled. With more operators offering 4G services in India, the Indian mobile handset industry is expected to make a push for more LTE-enabled devices.

CMR report further highlights that in 2015, 3 out of every 4 smartphones shipped were priced less than ₹10,000. This shows that the majority of the Indian smartphone market must push more for the Sub-₹10k segment as the market is sensitive to pricing. However, CMR claims that the contribution of the Sub-₹5k segment is likely to increase as the shift from first-time feature phone users or first-time mobile phone users to smartphone will remain strong compared to previous years.

However, concerns do exist over how LTE is being deployed in India: Airtel was criticised for spreading misleading 4G ads last year while LTE adoption and broadband adoption was not up to the mark due to soaring spectrum prices. With more vendors adding LTE support for the Sub-₹10k segment smartphones, the regulatory authority and concerned stakeholders might need to check on spectrum prices, which in turn will allow more telcos to enter the 4G arena in India.


Please enter your comment!
Please enter your name here

Latest News

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance...

Microsoft Subdomains Have A Massive Security Loophole, Leading To Cyber Attacks!

A security researcher has pointed out the fact that Microsoft’s thousands of subdomains are prone to many vulnerabilities which can be taken...

SoftBank On Uneven Grounds With Vision Fund 2: Spent $2.5 Billion To Boost Confidence

The Japanese tech conglomerate SoftBank Group Corp seems to be highly optimistic about the investment scenario worldwide even after a few...

Apple To Launch A New iPhone On 31st March To Take Competitors By Surprise

A surprise launch of a new Apple iPhone, dubbed as iPhone SE 2, may take place soon. Much has been speculated and...

Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India have combined allocated a humongous...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This