It’s raining offers this festive season, especially for those who prefer to shop online. As Amazon and Flipkart are set to flood the market with heavily discounted products, OnePlus also joins them by offering a one-hour delivery commitment for its highly successful smartphone OnePlus One. But, what happens if the company fails to deliver within the committed time frame? Simple, consider it as a gift from the company and keep it free. Yes, you heard it correctly. “OnePlus One delivery in 60 mins or free” – this new marketing strategy of Chinese giant OnePlus aims to make the most of India’s festive season.
How Can I Get OnePlus One Delivery in 60 Mins?
OnePlus has tied up with Bangalore-based logistics startup Blowhorn to make sure OnePlus One is delivered within 60 minutes. All you have to do is download Blowhorn mobile app and order OnePlus One through it. The countdown to the 60 minutes of delivery will begin from the time your order is accepted by the Blowhorn.
OnePlus has decided to run this promotion for three days – 8th, 9th and 10th of October. The company has decided to take it as a pilot and has restricted the offer to Bangalore fans. Based on the response from the campaign the offer would be extended to other cities soon.
“Can you ever imagine receiving a smartphone in about the same time as you order a pizza? At OnePlus, we think it’s possible. At OnePlus we always look to challenge the status quo and wow our fans by making the user experience even better. Therefore we are daring ourselves this time to deliver the original flagship – The OnePlus One – to our fans in Bengaluru who wish to own the phone, within the guaranteed 60 minutes or give it away for free.”, says Vikas Agarwal, General Manager – OnePlus India.
OnePlus is known to offer its smartphones with the invite-only model. Fans need to obtain an invitation before they actually hit Amazon – its sales partner – to grab a device. The company introduced its first smartphone OnePlus One in April last year but started selling the device only from June onwards. By June this year company sold 1.5 million units of OnePlus One.
In July this year, the company introduced the successor of OnePlus One – OnePlus 2, also known as the flagship killer of 2016. Despite much of hue and cry of its fans company sticks to its invite-only model to sell OnePlus 2, albeit made OnePlus One available to buy without any invitation.
OnePlus One is available for Rs. 18,900 (US$290) on Amazon and fans in a few selected cities can get the device delivered directly by Amazon under a 1-day delivery policy only, at some additional cost. The one-hour delivery, however, is the fastest mode of getting the device delivered at the door stop till now by any company in India.
Strategy Behind 60-Minute or Free
Industry pundits feel, like Apple, OnePlus apparently wants to stay focused on the latest offerings instead of distributing resources for OnePlus One. Besides, another OnePlus smartphone, purported to be OnePlus X or OnePlus 2 Mini, is scheduled to be launched later this year, the company may be willing to clear the stocks as soon as possible and retire OnePlus One.
Besides, OnePlus is considering India as one of the most promising markets after China. The company has relocated some of its senior executives to India, setting up its local team outside its headquarters. India has 980 million mobile phone subscribers now, out of which only 167 million are using smartphones. In Q2, 2015, India recorded 44% YoY growth in smartphone shipment, making India one of the fastest growing smartphone markets worldwide. This is a clear indication that India is going to lead the global smartphone and mobile content market in the coming years.
India is among the top three countries OnePlus is focused on. To make users experience the overall performance of OnePlus devices, powered with Cyanogen OS, it is important for the company to deeply penetrate the market. That too, as soon as possible. By lowering the cost and offering 1-hour delivery, OnePlus is apparently on the right track.