When Google Sold Google.com for Just $12

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How much do you think the mammoth search engine’s domain name could cost you if you plan to buy the one? Quite justified, it will be a figure followed by a good number of zeros. But, to counter your perception Sanmay Ved, the ex-employee of Google Inc. (NASDAQ:GOOGL) bought Google.com from Google Domains for $12. It is surprising to learn about the sale of Google domain so easily and at such a throwaway price. Though he sustained the ownership only for a minute it was a huge triumph in buying Google.com through Google itself.

The one minute owner of the huge search engine domain caught hold of the name while lazily browsing through Google domains intending to buy one. However, the crazy idea of searching for Google.com domain name of the young man resulted creating a wonder ever. Soon after, he bought the domain he did not receive a normal email on the purchase of domain rather, his console (Google Search Dashboard) was updated with the emails addressed to Google.com owner. He also received some internal information emails.

In the next minute, Google canceled the deal stating the domain Google.com is already been registered prior to his purchase. Sanmay Ved was also refunded with $12 that he paid earlier.

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With this recent development, it is worthy to remember the Housing.com scenario in the past. The fact that similar incidents where .com domains were sold for millions of dollars altogether are evident in multiple scenarios in the past. Housing.com, a leading online real estate portal in India, owned the domain Housing.co.in during the inception of their startup. While on the verge of the expansion of the business worldwide they bought Housing.com. The domain name along with the national number 03-333-333-333 costed the company $1 million in 2013. Interestingly, the company bought the domain name from an individual in the US, who just kept the domain name dormant with himself.

The significance of .com TLD (Top Level Domain), worldwide, is high as .com domain names have a better impact on the consumers’ mind as well as in the market. Consequently, few of the popular .com domains were sold for several million dollars. In the recent times, it is hard to find one short (say about 5 to 7 character) domain name with .com TLD. Some of the domain names, though, are available, many are possessed by people only to sell at a higher price later on.

In one of the major structural transformations that took place recently, Google got reorganized with Alphabet emerging as its parent company. The Alpabet.com domain name, however, is owned by the luxury car maker BMW and the company does not intend to sell it. But it is not a major concern for Google until Alphabet – the company owns Google from today onwards – launches a product or service named as “Alphabet”.

Why Premium Domain names attract the non-users as well?

Google.com is not available for sale not only to Sanmay Ved but to all of us and we all are aware of this fact. Though unintentionally he typed the domain name Google.com, to all his surprise, he ended up purchasing the most used domain name of all time in the history of the internet.

As the short domain names with .com TLD are already exhausted, many people are attracted to these premium domain names. These domain names drive huge traffic by the virtue of its popularity and brand recall. All said and done, apparently, Sanmay understands the meaning of an old saying very well,

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“Make hay while the sun shines.”

Buy a favorable domain name when it is available. However, some startups also consider renaming the company in the process of getting an apt domain name. Finally, alphabets create wonders when used in permutations and combinations to form an attractive domain name. But, it is important to make them remunerative.

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