As we had reported earlier,demand for phablet,a mobile device that sports a display size between 5.0 inch and 6.1 inch, grew fivefold times in 2014. And that was the reason why Apple Inc. (NASDAQ:AAPL) finally decided to ditch the ideology of its visionary CEO Steve Jobs and consequently, introduced 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus in Q4, 2014. However,apparently, that is not all Apple has got under its sleeves; the site Digitimes reports that Apple will be launching three more additions to the iPhone series in the form of iPhone 6S, iPhone 6S Plus and iPhone 6C in the second half of 2015. It also reports that the iPhone 6C would be coming with a small screen of size 4-inch.
Most of you may find it amusing to learn about the rumor iPhone 6C is making over the Internet for last few days. And, why not! When mobile users graduate from a feature phone to a smartphone, they look nothing below than 4.0-inch screen. When it comes to the devices churning out of Apple’s factory, you can be rest assured that it is going to be heavy on buyers pockets.
Is Apple Replacing iPhone 5S with iPhone 6C ?
Though, the market has seen a rise in the demand for the Phablet in the last quarter of 2014, does it indicate that market for small smartphones is declining? Well, Yes. It is.
In 2014, 1.24 billion smartphone devices were sold to end users. If we pay attention to the quarter-on-quarter growth, it is clearly evident that the sub-$200 smartphones drove this growth by contributing nearly 69% to the total sales. Due to the emergence of many regional smartphone manufacturers, the average selling price (ASP) of smartphone has declined to $297 and is expected to go down further to $241 by 2o18. In emerging markets like India, the ASP has fallen to $135. The declining ASP has forced smartphone OEMs to shift their focus from margins to volume. Smartphone manufacturers like Xiaomi, Lenovo, Huawei, Gionee are gaining grounds in these emerging markets by offering devices with squeezed margins, yet powerful components under the hood. Therefore, for Apple it has become important to upgrade its 18-month-old iPhone 5S, which is still having the biggest chunk of the pie with 24% of total active iPhone market. Interestingly, iPhone 5 is still holding 15% of total iPhone market, despite Apple discontinuing it in 2013.
The iPhone 5 and iPhone 5S have a 4.0-inch screen with a screen resolution of 1136×640 pixels, and the iPhone 6 has the screen resolution of 1334×750 pixels. Apple iPhone 6C, being the sibling of the iPhone 6 might come with the same screen resolution, hence beating iPhone 5. This could be one of the factors behind the replacement of iPhone 5S.
Besides, Apple always upgrades the processor when it changes the iPhone lineup. It is seen that the iPhone 5 and iPhone 5S have A6 and A7 chipset respectively while the iPhone 6 series comes with A8 chipset. As iPhone users are becoming more power and app hungry, Apple is quite likely to upgrade iPhone 6C with the same chipset. This will also help to streamline the whole lineup of iPhone available in the market.
iPhone 6C: Apple Placing It Smartly
After receiving the lukewarm response to iPhone 5C, Apple has apparently learnt its lesson. This time the Cupertino giant doesn’t want to place a sub-standard iPhone in a bid to capture mid-segment smartphone market. For existing iPhone 5S users who may not be willing to upgrade to iPhone 6 due to price consciousness but still want to have a smartphone loaded with all latest technology likes of 4G, NFC etc, iPhone 6C could be a better bet. While mid-range Android users who are willing to go for a change and are ready to compromise on the screen size but not with the technology, iPhone 6C would offer a close comparison.
Though iPhone 6C may fail to lure the power users who spend most of their mobile Internet time on apps, but those who are either planning to upgrade their iPhone 4S, iPhone 5 or iPhone 5S with an iPhone having the latest technology without spending much, iPhone 6C could be an informed choice.