Why Do Fans Stop Following Brands On Facebook, Twitter, LinkedIn And Email [STUDY]

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

A Majority of Web Professionals Prefer WordPress For Building Websites [STUDY]

The advancement in technology and network infrastructure has triggered an unprecedented competition among web professionals, who are willing to launch...

There is no doubt that online businesses are turning to social media sites in order to increase followers and retain them. Marketing Donut Contributor recently released an infographic showing how social media can be used to leverage the B2B business in 2015. While brands are becoming more conscious in managing their online presence, another trend that is setting in is the ‘Unfollow Algorithm‘. Although Facebook Inc. (NASDAQ:FB) took the lead with 1.35 billion users in the last quarter of 2014, surprisingly Facebook has the highest rate of unfollowing among all the social media sites.

Fractl and BuzzStream recently conducted a survey of around 900 social media users to get an overview on why people unfollow brands on social networking sites. Some interesting findings are:

  • Facebook has the highest unfollow rate of 25%, followed by Twitter Inc. (NYSE:TWTR) at 12%.
  • 19% respondents said they unfollow a post on Facebook is content is repetitive or boring. Also, if updates are too frequent, say more than 6 posts, then they unfollow.
  • 21% unfollow social media sites due to repetitive content.
  • Around 8% said to leave Twitter due to lack of customer engagement.
  • Almost 28% people unsubscribe from emails because their inbox gets crowded and they want less clutter; while 33% unsubscribe due to overly frequent emails.
  • 39% think brands are likely to engage with them if they follow on Facebook while 27% think nothing much will change in terms of engagement.
  • On Twitter, 36% think brands will engage with them in real-time conversation while 33% are of the view that no change will happen.

Most people simply unfollow the brand, without doing anything else. 20% of the respondents agreed that they hide the brand’s posts from their news feed, while only 12% said they issue a tweet mentioning the change.

Advertisements

From the survey, it became a clear picture that if the content is repetitive or boring, and brands are unable to conduct real-time customer engagement, customers will leave without a second thought. There are few more interesting findings that brands should take notice of-

  • 22% social media users prefer images while 15% vouched for videos.
  • Only 14% are interested in company news and only 7% are interested in e-books and white papers.
  • 12% of social media users said companies should avoid posting white papers while 11% said they do not want any e-book posts.

Infographic

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This