Facebook Inc. (FB) To Launch A LinkedIn Competitor: A Professional Networking Site !

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of...

Tesla First Cancels Return Policy And Now Cuts Warranty Period

Just last week Elon Musk surprised everyone by cutting the price of Tesla Model S twice in...

Facebook Inc. (NASDAQ:FB) has started exploring new avenues that could bring in more revenue dollars to the company. According to Financial Times, Facebook is all set to launch a new career-oriented professional networking website that would eventually challenge LinkedIn. The attempt is being made to help Facebook users segregate their professional activities and network from their parallel personal online behavior.

Facebook has reportedly decided to keep the look of the new professional network almost the same, in blue and white theme, but allows users to chat and connect only with co-workers or previous colleague. The new professional network will also help users to collaborate on document such as Google Docs and Microsoft Office 365.

The new network has not been tagged with a name though, at present the project is being addressed as “Facebook at Work”. As the name suggests, the company is planning to rope in the internet users, especially C-level executives, who have maintained a distance from Facebook till now. Besides, this will also help Facebook to get an entry-pass to all companies where the online social network is banned due to the nature of content and sharing of personal stuffs.

Advertisements

 “The new site will look very much like Facebook – with a newsfeed and groups – but will allow users to keep their personal profile with its holiday photos, political rants and silly videos separate from their work identity,” reported the Financial Times.

In a bid to lure professional users, Facebook is drafting few strict guidelines for all users of the new professional network. This will potentially benefit users to stay connected with seniors and clients who don’t like to scroll through personal information such as their opinion, shared links and photos.

The new network is reported to be available for free ‘initially’. Facebook is planning to fund the new professional network by monetizing the traffic with display ads – a task that doesn’t look difficult for an online network having a user base of 1.35 billion people.

What Convinced Facebook To Divide its Userbase?

The growing number of users and brands on Facebook, declining reach of updates of pages and billions of daily updates probably has convinced Facebook to segregate its users base. It’s also being said that Facebook is trying to setup network of premium users who would pay for the services.

In September, Facebook’s valuation crossed $200 billion. The company is recording a phenomenal growth in its user base and revenue with each passing quarter. However, for the last three quarters, the growth of user base has reportedly become a matter of concern for Zuckerberg and team. While US market has started showing signs of saturation, most of the new users are joining Facebook from Asia-Pacific region – but not making any substantial contribution to Facebook’s revenue. In Q3, 2014 the Average Revenue Per User (ARPU) from APAC region remained little above than $1, while US, Canada and Europe contributed more than $4 as ARPU. Considering Facebook may soon be hitting the upper limit of ARPU from developed economies, the company is under pressure from investors either to create a synergy to convince users from APAC consume more on advertisements, which would eventually bring more revenue, or to develop a new revenue stream.

“Facebook at Work” professional network will allow the company to convince the users to cough up dollars against the premium services. Besides, I won’t be surprised to see if Facebook introduces premium version of brand pages with add-on features on the new network at a certain price.

Advertisements

According to the sources close to the matter, Facebook is building the new network in their London office with a plan to launch a pilot service with selected companies. It’s not yet clear when will Facebook launch the new network s the company is yet to reply the email.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a...

Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood of encountering something seemingly innocuous...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched interesting, new features to further...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This