The World’s Most Valuable Brands 2014: Apple Tops But Facebook The Highest Gainer

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Cloud Computing is Redefining the Education Industry!

Today, the benefits of cloud computing are being recognized in educational industries around the world. Most of...

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12...

Premium priced products, unique market strategies and an undeterred loyal consumer base are what has come to define Apple Inc. (NASDAQ:AAPL). The brand speaks of reliability, credibility and trust. The 2014 list of “The World’s Most Valuable Brands” by Forbes speaks for the same. The list of brands is compiled on the basis of three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry. Apple continues to top the chart with a brand value of $124.2 billion. The figure is way far from that of Microsoft’s $63 billion brand value which was running flat for past three years. Apple’s brand value jumped to 11% backed by its transition to the mobile world.

Coca-Cola was the only one from the beverage industry to make to top 5 list dominated by technology brands. This, however, did not blur the fact that it was dethroned by Google making it slip to one position to fourth in the list. Facebook, with one-year brand change of 74% stood out from the rest with such a staggering figure.

World's most valuable brands Forbes 2014

Apple Is More Than Just A Brand, Brand Value Grows 19% Over A Year

As per the report, Apple’s brand value was worth $124.2 billion, up by 19% over last year. Apple reportedly sold 39.3 million iPhones in the previous quarter, a record for the sales of July to September that compensated for the disappointing sale of tablets Though its high priced products primarily cater to high-end users in economically developed countries giving its products an exclusivity unlike any other, it has managed to bring on board loyal customers with its innovative tablets and smartphones.. Unlike its competitors, Apple makes both hardware and software for all its products, helping to maintain an undiluted image of top quality. Excellent, holistic customer service for both existing and prospective customers is another notable characteristic of the Apple experience, differentiating it from the other big brands. With every product launch, we can see throngs of people lined up outside the Apple stores for days. So compelling is the brand that people want to attach themselves with the brand of Apple and what it represents- sophistication and a minimalist aesthetic figure. Consistent delivery of quality products has vindicated consumer trust, winning new customers while retaining a faithful roster of old ones.


Microsoft Grows With Change In Priorities, Google Dethrones Coca-Cola

Microsoft Corporation. (NASDAQ:MSFTretained the number two position, and also grew in brand value by 11%, after being flat for three consecutive years. For the makers of Windows, it has been a question of shift of priorities. It has started to move away from PC and software licensing centred business to a more mobile world, which has put it in direct competition with Apple and others. Most notably, its recent deal with the NFL requiring use of Surface tablets for live play was met with some confusion from players and officials who thought they were iPads! In any case, Microsoft remains a fringe player in tablets and phones, and it is clear to the top management that this is where the challenge lies.


Google Inc. (NASDAQ:GOOGL) saw its brand value growing to $56.6 billion, a rise of 19% over last year. Over past one year, this brand has been able to generate $16 billion in earnings before interest and taxes. With its increasing penetration of the smartphone market via Android, it is already giving a terrible time to big guns like Samsung and Apple. The company’s few latest initiatives focused on local and small smartphone vendors, which is resulting in jaw-dropping prices are a significant factor in its fast increasing user base worldwide. Android One project, which is seen as a major threat to Samsung, was already hailed as a milestone in the smartphone market and with the unveiling of Nexus 6 tablet and Nexus 9 phone, it is convincing market analysts that Android-powered devices are not meant to lose their shimmer anytime soon. It finds its major revenue from search business and its ad-driven business.At $12.8 billion, the advertisement was one of the biggest ad spenders in tech in 2013. Its vision for the year 2014  a wide range of devices.

Facing the challenge of changing dietary habits, Coca-Cola (NYSE:KO) slipped a position to number fourth. Its value did rise 2% to $56.1 billion over last 12 months.

”When you are selling sugar and water, your brand better be very important,” says Reibstein.

Standing at number 18, the showstopper of all was Facebook with a remarkable 74% increase in past one year. Despite increased competition from that of social networking sites like Twitter etc., it still boasts of 864 million daily active users as per data available till September. For the previous quarter, revenue growth jumped 59%. A lion’s share of this revenue is attributed to advertising that holds 92.5% of the total revenue. (+45%) was another star gainer in the list of top 100 brands. Starbucks (+25%), Toyota (+22%) and Nike (+22%) were other gainers in the list. Whether these brands will continue to grow over time is something to ponder, but they do not slip down in quality will have to be looked after by the brands themselves. In the time economic slowdown, this will be a challenge in itself.



Please enter your comment!
Please enter your name here

Latest News

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world. It has recently...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme measures on the digital front...

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12 Pro is US$ 20,500 now...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This