EXCLUSIVE: Low-Cost Smartphones And Internet Will Transform The Way Users Consume Content: Vikram Chandra, CEO – NDTV !

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More than 243 million Internet users in India, staring at the US to leapfrog it by the end of this year, hold massive opportunity for the bunch of E-commerce players. As the Asia becomes the power center of eCommerce Industry, players like Alibaba, Flipkart, Snapdeal and Amazon India have started betting big on the market. But with so much of happenings in the space of online shopping there is also something else, which is going through a transition phase to drive the complete ecosystem of e-Business: Digital Content.

To discuss more about the changing equations of Internet penetration with mobile phone, we recently managed to get hold of Mr. Vikram Chandra, CEO – NDTV. In his brief discussion with Dazeinfo, he emphasized on the two driving forces that are completely transforming the digital content industry in India and change the way Internet users consume content. The unparalleled knowledge, expertise, experience and understanding – he garnered by interviewing many top executives including Bill Gates, Sundar Pichai, Eric Schmidt – of the industry makes Mr. Chandra’s remark invaluable.

He feels that the growth of the Internet Industry is one of the most powerful trends in our time. In the last 10 to 15 years the evolution of the Internet has been more than convincing and it has proved that the future belongs to the Internet. During the brief discussion, he insisted on two factors that are shaping the Internet for greater adaptability and would change the free-flow and consumption of information.

Here is the complete video after this break;

The growth of the Internet in India was phenomenal in the last few years. India has emerged as the most favorite country for many global online players, including the eCommerce giant Amazon, eBay and PayPal, who have kicked off their operations in India. Though, unlike US, India is not known for people with regular e-reading habits, the trend is changing now, especially after the massive adoption of Facebook. Mainstream Media print media houses have started focusing on Internet actively and are indulged in producing more content for their online publication than offline.

NDTV started exploring the potential of e-content nearly 10 – 15 years back, said Mr. Chandra. Being the third largest country by the number of Internet users, second largest country by the number of Facebook users and second largest country by the number of mobile subscriptions, the future of digital content industry in India is promising.


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