Apple Inc. (AAPL) Lists Out The App Rejection Reasons That Haunt The Minds Of Developers

Lately, with the release of Apple’s list of top 10 reasons behind the rejection of apps by it, expectations of getting your app listed in the iOS app store have thrived. In order to help these app developers, Apple Inc. (NASDAQ:AAPL) has taken this initiative to let them know beforehand about what they need to add and what to avoid in the process of developing their apps, so as to meet the eligibility criteria to be in iOS app store. There are a few reasons like incomplete information, bugs, broken links, etc., on the hit list of the top ten reasons that were found to be responsible for the rejection of apps on the iOS app store.

Common Reasons Behind Apps Rejection On Apple App Store

Incomplete information was found to be the major reason for the rejection of apps on the iOS app store. It was estimated that around 14% apps get rejected due to this “common” folly among apps.

The next on this list was, the presence of bugs due to which 8% of the apps get rejected as per the guideline 2.2 of PLA. The number is no less for the apps which get rejected due to not complying with the terms in the developer Program License Agreement (PLA); 6% of the apps get rejected due to this.


As per mentioned in guideline 10.6, apple’s emphasis on clean, refined, and user-friendly interfaces, 6% apps get rejected for having the user interface “complex” or “less than very good”. You can spend some time on Interface Guidelines page, published for developers on Apple website.

5% of the apps are rejected for having irrelevant names, descriptions or screenshot to the app content and functionality, in accordance with the guideline 3.3.

The other 5% apps are rejected because they contain the false, fraudulent and misleading representations or they use names or icons similar to other apps.

The apps that do not have the similar names in iTunes Connect and as displayed on the device, due to which they cause confusion, share 4% of the total rejections.

The guideline 3.2 depicts that 4% apps are rejected because they contain placeholder text.

Similarly, 3% apps are generally rejected due to their inappropriate ratings of apps. This is elaborated in the guideline 3.8.

Apple is always committed to provide the best user experience to all of its users. Therefore, the company doesn’t encourage developers to put the apps that are either incomplete or under test runs. Nearly 2% apps that declares itself under beta, demo, trial, or test phase are bound to face the rejection.

Why And What Is Necessary To Know About Apple App Store ?

 So, when you aspire to have your apps on the Apple App Store, knowing about Apple’s App Store guidelines related to terms, user interface, norms become an essential element of an app development. This helps developers not to face the rejection, eventually. This calls for an action to know the necessary ingredients to be made the part of research before sending the app for approval on the app store.

There might be various things that are to be taken care of; As a developer, you should be aware of the Program License Agreement (PLA), Human Interface Guidelines (HIG) and about various other licenses or contracts between you and Apple. This helps you to get your app listed on Apple App Store without any bumpy rides.

Functionality is an important aspect you can’t afford to avoid. You must be aware about several reasons for which you might be rejected as discussed before. Apps that crash, exhibit bugs, do not perform as advertised by developer or if they include undocumented or hidden features are all rejected. Metadata which includes name, description, ratings, rankings, etc., is another important thing to be kept in mind.

An app developer should also know about Content and Intellectual Property Right that includes all terms and conditions mentioned in the guidelines for using Apple’s Trademarks and Copyrights.

Moreover, there are various other genres to work upon, when you are developing an app. You have to take care of certain norms of some common issues like privacy, media content, objectionable content, violence, pornography, religion, culture, ethnicity, games, gambling and many more.

Apple and Google in play

There are many developers who prefer to turn towards Google Play Store to avoid the stiff process of approval on Apple App Store. However, they fail to gaze the ROI of efforts required to get their app on Apple App Store – which is nearly 4x higher than Google Play Store. It is important to be noticed that in spite of the largest and handsome share of app universe Google enjoys –  75% app downloads market against 18% of Apple – the company takes only $1.1 million per day in app revenues while Apple takes $5.1 million each day. This wide and incomprehensible difference might lead to various “unconventional comparisons”, taking from search to app prices for terms and conditions to genres of apps. There is this gap in everything they possess nevertheless the popularity is one thing that they can compete with.

To Top