Xiaomi Redmi 1S Would Flush Out The Smartphone Competition In India!

Must Read

New RBI Guidelines Force You To Memorise All Of Your Card Details

It's time to get your brain prepped to do some much-needed homework and commit to memory the...

Bounce Layoff: Bike Rental Startup To Pivot Into New Vertical

Bike-rental startup Bounce has laid off a massive chunk of its workforce in a bid to survive...

Zomato Beefs Up Valuation Prior To IPO In Its Latest Fundraising Round!

Before heading to the stock market with an IPO, the homegrown food delivery startup Zomato beefs up...

Xiaomi needs no introduction now; after much of hue and cry about Xiaomi’s flagship smartphone Mi3, the Chinese smartphone has set the second smartphone on the launch pad in India. The upcoming Xiaomi Redmi 1S will go on sales from September 2, 2014 in India and, once again, the company has decided to take the competitors head on. The price of Redmi 1S in India has already been declared and at Rs. 5,999 ($100) such specification makes Redmi 1S a definite steal-deal. Unlike Mi3, if Redmi 1S is able to meet the market demand in time, it could easily become one of the fastest selling smartphones in India by flushing out all the competitors.


Before we directly jump to the justification and conclusion, first have a look at the specification of Redmi 1S available in India.

Redmi 1S Specification

Display IPS LCD capacitive touchscreen, 16M colors
720 X 1280 pixels, 4.7-inches, 321 ppi density
Corning Gorilla Glass 2
Processor & RAM Quad-core Qualcomm Snapdragon
MSM 8228 1.6 GHz Cortex-A7
Adreno 305 GPU
Camera 8 MP, 3264 X 2448 pixels, Autofocus, LED flash rear camera
1.6 MP front Camera [email protected]
1080p @30fps video
Battery 2000/2050 mAh Li-Ion
Body 137 x 69 x 9.9 mm Dimensions
58 gms weight
Storage 8 GB internal
Micro SD Slot, 64 GB expendable
Other Features Dual Sim Mini (WCDMA / GSM)
WCDMA 3G Supported
Android Jelly beans V 4.3 OS

Xiaomi Redmi 1S in-class specification comparison

Considering the price tag, Xiaomi Redmi 1S belongs to the entry-level smartphone segment. However, when it comes to specification, it easily runs over all other smartphones available in the category. In fact, in many aspects, it contests the mid-level smartphones and beats its in-class competitors with distinctive margin.


First, let’s have a look on the table comparing a few of the best smartphones that falls between $100 and $160 price bracket or matches the specification.

Screen Size Processor/RAM Battery Camera Price
XiaomiRedmi 1S   4.7” HD 1.6 GHz 4x 2000 mAh 8MP / 1.6MP Rs. 5,999
Moto E                     4.3” 1.2 GHz 2x 1980 mAh 5MP / no Rs. 6,499
MicromaxCanvas 2.2              5” 1.3 GHz 4x 2000 mAh 8MP / 2MP Rs. 9,000
ASUSZenfone 5 5” HD 1.6 GHz 2x 2110 mAh 8MP / 2MP Rs. 9,999
Moto G 4.5” HD 1.2 GHx 4x 2350 mAh 5MP / 1.3MP Rs. 10,499
Nexus 4 4.7” HD 1.5 GHz 4x 2100 mAh 8MP / 2MP Rs. 23,000

From the above table it’s clearly evident that Xiaomi Redmi 1S wins with distinctive margin. Besides, the built quality of Xiaomi’s Redmi 1S is as good as ASUS Zenfone 4 and Moto E, and the MIUI 5 makes it more adorable than other smartphones coming with the standard minimal tweaks on Android OS.

Xiaomi Redmi 1S: $100 Price Strategy

Xiaomi has decided to price tag Redmi 1S with $100 (Rs. 5,999) in India, which makes the device comparatively cheaper as compared to other Asian countries where Redmi 1S is already available. Most of the market analysts consider this as a strategic move by the company to break the world’s fastest growing smartphone market. In India sub-$200 smartphone category has emerged as the main driver of smartphone industry growth. In the first half of this year, between January and June 2014, four out of five smartphones that were sold, fall below $200 price category. Along with Xiaomi’s Mi3, which is placed at $230 price point, Redmi 1S at $100 could easily become the most preferred choice for sub-$200 category smartphone users. The smartphone market in India is showing no sign to revolt in terms of price, and the growing influence of homegrown vendors, the likes of Micromax and Karbonn, is only resulting in more choices for smartphone users considering entry-level and mid-level smartphones to buy.

Redmi 1S: Best Bang On Buck

Naturally, Xiaomi Redmi 1S is the best value smartphone a user could buy without breaking his bank. The specification makes it a tough competitor to beat for many for mid-range smartphones, especially Moto G that has been rocking the India smartphone market for last six months.

While many of the smartphone vendors took Moto G very lightly when it was launched, it’s apparent that Xiaomi had a different plan. It read the India market intelligently and placed its two major smartphones Xiaomi Mi3 and Redmi 1S for the market that has got the greatest potential to grow in the future. While Xiaomi’s Mi3 is trying to eat into Samsung’s market share, Redmi 1S is focused on Micromax, Karbonn and Motorola that controlled almost one-third of smartphone shipments in India during the last quarter.


However, the question looms is that how Xiaomi is able to put such powerful components under the hood and tag it with jaw-dropping price? Firstly, Xiaomi is not any fly-by-night manufacturer. It has a reputable force that has powered Xiaomi to compete with top five global smartphone players. Xiaomi is making every possible move to cut the corners to offer its products at a very competitive price. The company is saving money by adopting strategies like no-warehouse, no-advertising, word-of-mouth promotion and focusing on services over hardware to generate profit. Xiaomi became the fourth largest smartphone manufacturer by the number of shipments in the second quarter of this year and for a four-year startup it’s undoubtedly a big achievement.

However, for the company, it’s just the beginning; Xiaomi has only explored the nations – besides home market Chine – where smartphone market is either at the nascent stage or relatively smaller. The company will have to expand its reach to North America and Europe market to get recognized as a real global player which has the capacity to challenge bigwigs likes of Samsung, Apple and LG. Xioami Mi3 and Redmi 1S could just be the beginning. The company has a fleet of products to offer that would, as usual, force competitor to bite the bullet soon.



Please enter your comment!
Please enter your name here

Latest News

Reliance Aims To Launch Its Own Version Of UPI-Like Payments Network With Google And Facebook!

The mammoth tech-petroleum conglomerate Reliance aims to create its own version of UPI! According...

TikTok Coughs Up $92 Million In Fine For Harvesting User Data Of Minors!

The popular short-form video app TikTok simply can’t catch a break! Besides dealing with its botched acquisition now stuck in limbo, the...

Facebook Continues Taking A Jab At Apple With New Marketing Campaign

Even after a month of attacking and accusing Tim Cook Zuckerberg is still very much fizzle out from Apple’s major blow to...

Xiaomi Levels Up On India Manufacturing: 99% Smartphones Are Made In India

Xiaomi really is digging its heels to live up to a commitment. One of the first adopters of the...

After SMS, WhatsApp Now Becomes A Threat To Cell Calling: 1 Billion And Counting

It already buried the SMSes in the ground. Now, traditional cellular calling is next on the hit list. The number of WhatsApp...

Flipkart Quickly Learns From the Mistake Amazon Did: Setting Up A Level Playing Field For Sellers!

Unlike Amazon which allegedly implemented unethical strategies to tackles India’s FDI policy for e-commerce marketplaces, Flipkart plans to do it right!

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This