Xiaomi Redmi 1S Would Flush Out The Smartphone Competition In India!

Must Read

Over 13.6 Crore Jobs in India Would Be Lost Due to Coronavirus Outbreak!

The 21-day lockdown induced by the deadly outbreak of the Covid-19 has completely dismantled and disrupted the...

Zomato Sets Eyes On $10.2 Billion Online Grocery Delivery Market in India

The 21-day nationwide lockdown imposed in India due to the Covid-19 outbreak fueled a massive change in...

Apple iPhone 9 Launch: Not The Date, The Price That Could Turn Heads!

The much-awaited launch of iPhone 9, aka iPhone SE 2, could take place on Sunday, April 5,...

Xiaomi needs no introduction now; after much of hue and cry about Xiaomi’s flagship smartphone Mi3, the Chinese smartphone has set the second smartphone on the launch pad in India. The upcoming Xiaomi Redmi 1S will go on sales from September 2, 2014 in India and, once again, the company has decided to take the competitors head on. The price of Redmi 1S in India has already been declared and at Rs. 5,999 ($100) such specification makes Redmi 1S a definite steal-deal. Unlike Mi3, if Redmi 1S is able to meet the market demand in time, it could easily become one of the fastest selling smartphones in India by flushing out all the competitors.

xiaomi-redmi-1S

Before we directly jump to the justification and conclusion, first have a look at the specification of Redmi 1S available in India.

Redmi 1S Specification

DisplayIPS LCD capacitive touchscreen, 16M colors
720 X 1280 pixels, 4.7-inches, 321 ppi density
Corning Gorilla Glass 2
Multitouch
Processor & RAMQuad-core Qualcomm Snapdragon
MSM 8228 1.6 GHz Cortex-A7
1 GB RAM
Adreno 305 GPU
Camera8 MP, 3264 X 2448 pixels, Autofocus, LED flash rear camera
1.6 MP front Camera 720p@30fps
1080p @30fps video
Battery2000/2050 mAh Li-Ion
Body137 x 69 x 9.9 mm Dimensions
58 gms weight
Storage8 GB internal
Micro SD Slot, 64 GB expendable
Other FeaturesDual Sim Mini (WCDMA / GSM)
WCDMA 3G Supported
MIUI V5
Android Jelly beans V 4.3 OS

Xiaomi Redmi 1S in-class specification comparison

Considering the price tag, Xiaomi Redmi 1S belongs to the entry-level smartphone segment. However, when it comes to specification, it easily runs over all other smartphones available in the category. In fact, in many aspects, it contests the mid-level smartphones and beats its in-class competitors with distinctive margin.

Advertisements

First, let’s have a look on the table comparing a few of the best smartphones that falls between $100 and $160 price bracket or matches the specification.

Screen SizeProcessor/RAMBatteryCameraPrice
XiaomiRedmi 1S  4.7” HD1.6 GHz 4x2000 mAh8MP / 1.6MPRs. 5,999
Moto E                    4.3”1.2 GHz 2x1980 mAh5MP / noRs. 6,499
MicromaxCanvas 2.2             5”1.3 GHz 4x2000 mAh8MP / 2MPRs. 9,000
ASUSZenfone 55” HD1.6 GHz 2x2110 mAh8MP / 2MPRs. 9,999
Moto G4.5” HD1.2 GHx 4x2350 mAh5MP / 1.3MPRs. 10,499
Nexus 44.7” HD1.5 GHz 4x2100 mAh8MP / 2MPRs. 23,000

From the above table it’s clearly evident that Xiaomi Redmi 1S wins with distinctive margin. Besides, the built quality of Xiaomi’s Redmi 1S is as good as ASUS Zenfone 4 and Moto E, and the MIUI 5 makes it more adorable than other smartphones coming with the standard minimal tweaks on Android OS.

Xiaomi Redmi 1S: $100 Price Strategy

Xiaomi has decided to price tag Redmi 1S with $100 (Rs. 5,999) in India, which makes the device comparatively cheaper as compared to other Asian countries where Redmi 1S is already available. Most of the market analysts consider this as a strategic move by the company to break the world’s fastest growing smartphone market. In India sub-$200 smartphone category has emerged as the main driver of smartphone industry growth. In the first half of this year, between January and June 2014, four out of five smartphones that were sold, fall below $200 price category. Along with Xiaomi’s Mi3, which is placed at $230 price point, Redmi 1S at $100 could easily become the most preferred choice for sub-$200 category smartphone users. The smartphone market in India is showing no sign to revolt in terms of price, and the growing influence of homegrown vendors, the likes of Micromax and Karbonn, is only resulting in more choices for smartphone users considering entry-level and mid-level smartphones to buy.

Redmi 1S: Best Bang On Buck

Naturally, Xiaomi Redmi 1S is the best value smartphone a user could buy without breaking his bank. The specification makes it a tough competitor to beat for many for mid-range smartphones, especially Moto G that has been rocking the India smartphone market for last six months.

While many of the smartphone vendors took Moto G very lightly when it was launched, it’s apparent that Xiaomi had a different plan. It read the India market intelligently and placed its two major smartphones Xiaomi Mi3 and Redmi 1S for the market that has got the greatest potential to grow in the future. While Xiaomi’s Mi3 is trying to eat into Samsung’s market share, Redmi 1S is focused on Micromax, Karbonn and Motorola that controlled almost one-third of smartphone shipments in India during the last quarter.

Advertisements

However, the question looms is that how Xiaomi is able to put such powerful components under the hood and tag it with jaw-dropping price? Firstly, Xiaomi is not any fly-by-night manufacturer. It has a reputable force that has powered Xiaomi to compete with top five global smartphone players. Xiaomi is making every possible move to cut the corners to offer its products at a very competitive price. The company is saving money by adopting strategies like no-warehouse, no-advertising, word-of-mouth promotion and focusing on services over hardware to generate profit. Xiaomi became the fourth largest smartphone manufacturer by the number of shipments in the second quarter of this year and for a four-year startup it’s undoubtedly a big achievement.

However, for the company, it’s just the beginning; Xiaomi has only explored the nations – besides home market Chine – where smartphone market is either at the nascent stage or relatively smaller. The company will have to expand its reach to North America and Europe market to get recognized as a real global player which has the capacity to challenge bigwigs likes of Samsung, Apple and LG. Xioami Mi3 and Redmi 1S could just be the beginning. The company has a fleet of products to offer that would, as usual, force competitor to bite the bullet soon.

3 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

COVID-19 Triggers Rise In Unemployment in India: 50 Million Jobs Lost In Just 2 Weeks

The state of unemployment in India was never so bad as now. The country is now staring...

Skype Trying To Replicate Zoom’s Success With Its New Feature!

It seems like the meteoric rise of the Zoom video conferencing app amid the work from the home situation caused by the...

Should Apple Take Advantage Of Disney’s Stock Crash And Acquire It?

The Covid-19 outbreak caused Disney’s stock to fall below $100 for the first time in the last one and a half year...

Covid-19 Thrusts Graduating Students From IIM and IITs Towards Uncertain Future!

The mayhem of the COVID-19 outbreak has been affecting all parts of the economy and now it has finally arrived at the...

Will YouTube’s New Feature Kill TikTok?

After Facebook, it's Youtube that has been closely monitoring the exceptional growth of TikTok. And, the new feature of YouTube is a...

Facebook Messenger Desktop App: The Rise Of Zoom Has Caught The Attention Of Zuckerberg?

Facebook Messenger Desktop app is making waves, and all because of an unexpected and sudden rise of Zoom - a video conferencing...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This