The contemporary era of advertisements is not just limited to the promotion of goods and services to the folks, but is now moving on for giving a fling to impact and persuade their purchasing cognition, and active user base on Facebook Inc. (NASDAQ:FB), which is now reaching to 1.28 billion including more than 1 billion mobile users, what better dais the endorsers can get than this Zuckerberg’s inception. According to Sean Bruich, Facebook’s head of measurement platforms and standards, 70 percent of advertisers got back three times as many dollars in purchases as they spent on ads, and that’s really a whooping margin of profit one can expect after campaigning on a social platform.
A recent study by G/O digital, a Garnett company which is a leading provider of integrated digital marketing solutions, Facebook is the most preferred social avenue for checking out a local enterprise with 62% of virtual commuters relying on it. The Next in line is Pinterest with 12% people adopting it followed by Twitter with a share of 11%. The reason for the above stats is not very arduous to guess because Facebook accounts for 72.4% of global data traffic hence the best promoter as well as influencer. The G/O digital’s report surmised that 84% of the young mob out of those polled acknowledged that they visited the endorser’s page at least once before going for its emption. Also, 59% of them approved that they visited the desired brand’s Facebook page once in a week before going for purchase of its product, and adding to the survey results, 58% hooked on to a Facebook ad with a business firm once a week.
The study was based upon very well-connected young age 1,000 adults in the US, who owned either a smartphone or tablet along with a computer and expressed their interest in doing shopping through a local business establishment.
Why choose FB as the promoter and its expansions
Recently, Facebook announced its collaboration with the four big global guns of corporate data brokers, Datalogix, Epsilon, Acxiom, and BlueKai, for the very reason to improve upon the ad discernment for the users. These allies would aim at collecting the stats and information of the users through various offline and online modes and by making use of these collected figures the companies would be able to offer the Facebook users with their advertisements as per their stipulation. Also by taking into account how many times a customer purchased a merchandise of a particular brand and accordingly modifying up its frequency increased the ad revenue by a decent 22%. Hence a reduced risk and a higher yield therefore mitigating the fear of marketing expenses.
The influencing criteria’s
The following figure shows that the most persuading ads on Facebook are the ones which are focused on the users’ own interests and the preemption i.e. 36%, almost one-third of the total buyers. The rest percentage is divided among the factors like locations, age, gender etc. Another important factor contributing to the increased sales is the feedbacks of the users. G/O Digital’s study suggested that 41% of users confirmed that choosing a particular brand was deduced upon by referring to the reviews and ratings of clients, and additionally 80% of the people accepted that they were more inclined to buy a product if they saw positive user feedbacks on the brand’s Facebook page. Not to forget, the promos and discount offers aggravated 38% of buying stimulations and the product images/videos proportioned 12%.
The further scope
Facebook has been working hard to improve the efficacy of its ads. One of its recent accords is the finding of sweet spot for the ad commercials which boasts of scheming the favorable number of times an ad should be displayed to a user before it turns out to be a cliché. By adapting to this methodology Facebook has been able to increase the dividend yields by 40%.
The continuous enhancements of the Facebook advertisement is mainly intended to appeal to the audience through various modes of communication like videos, pop-ups and the most innovative one of recent times the “missed call ad” because the well they’ll make us gel, the more they’ll be able to sell.