Nokia Lumia 520 Helped US And India To Capture 20% Of Windows Phone Market !

Must Read

Apple Inc. (AAPL) And Samsung Group (005930) Combined Smartphone Market Share Shrunk To Below 50% In Q1 2014: Huawei and Lenovo Rising Fast!

Apple Inc. (NASDAQ:AAPL) and  Samsung Electronics Co. Ltd. (KRX:005930) are the undisputed heavyweights of the smartphone world. Together, both brands accounted for 50%...

Apple is Being Evil For 1.5 Billion iPhone, iPad Users Worldwide

Last year when Apple Inc. (NASDAQ:AAPL) was accused of recording everything that iPhone users were talking through...

Uber India Layoffs 25% Workforce Citing Tough Market Conditions

After laying off thousands of employees in the US, Uber is scaling down its operations in India...

India, a country with smartphone penetration, of mobile, as low as 10%, emerged second in the global Windows Phone market in the month of July 2014, just trailing the US. This is unsurprising since the majority of smartphones shipped in India are below $200 and Nokia Corporation (ADR) (NYSE:NOK) Lumia series is amongst the forerunners in this respect. By monitoring 11 global apps and games serving AdDuplex ads to 200,000 users over the day of 8th July, 2014, the country-wise division of Windows Phone market was reached upon.

top 20 windows phone countries

The ‘other’ countries accounted for almost one-third of the global Windows Phone market. The top 3 countries – US, India and Brazil – together accounted for one-fourth of the global Windows Phone market. Interestingly, China, which is among the booming markets for smartphones, grabbed the sixth spot with just 3.7% share.

The another report from AdDuplex has revealed that the efforts of Microsoft Corporation (NASDAQ:MSFT) to regularly update its operating system and offer better features to the customers are not just magniloquent; some results skewing in the favour of Windows 8.1 are visible though. At Dazeinfo, we have been tracking the AdDuplex reports that deal in Windows Phone for quite some time and we have noticed that the OS share of Windows 8.1 has continually increased. This data is collected from 4,451 Windows Phone apps running AdDuplex SDK v.2 over the day of July 24th, 2014.

Advertisements

Windows Phone 8.1 Wins At The Cost of Windows Phone 8

The share of Widows Phone 8.1 OS went up to 11.9% in July 2014, a 4.2 percentage point increase from June 2014. The notification bar, updated Cortana and various built-in apps are attracting more and more customers who are migrating from Windows Phone 8 to Windows Phone 8.1 or buying smartphones that are available with pre-installed 8.1 version. Users are also inclined towards the Windows Phone 7 as its share also went up marginally in a period of one month from 17% to 17.7% in July, 2014.

windows phone OS share Worldwide

 

Nokia Lumia 520 Continues to Witness a Decline

Though Nokia Lumia 520 continues to hold one-third share of the global Windows Phone device market, its share has declined since May 2014. The budget flagship phone is attracting fewer customers as it did before, or probably the other devices like the Nokia Lumia 710 and Nokia Lumia 521 are attracting more users. Lumia 720 witnessed an increase of 0.6 percentage point within a month from June 2014 to July 2014.

windows phone worldwide

Inspite of marginal changes in the shares of the Windows Phone devices, Nokia continues to increase its Windows Phone device share globally. The market share of Nokia went up to 94.5% in July 2014 from 93.8%, a month before. Moreover, the top 10 global Windows Phone smartphone remain the same and all belong to the Nokia Lumia series.

Nokia Lumia 52x Yet Again Capture Half The Windows Phone Market in USA

Together, Nokia Lumia 520 and Nokia Lumia 521 held 49.2% of Windows Phone market share in July 2014. Any major shift in the Windows Phone device share is not visible except for few swaps and new entrants in some of the countries. In US, Nokia Lumia 900 dropped from the top 10 Windows Phone devices in July 2014 and paved way for Nokia Lumia 630. Interestingly, US is the only country tracked by AdDuplex where instead of Nokia Lumia 520, Lumia 521 continues to lead the pack.

Windows phone us

Hungary is the new addition in the AdDuplex countries and the top ten Windows Phone devices in the nation are very much similar to the rest part of world. Here too, Lumia 520 captures more than one-fourth of the Windows Phone device market followed by Lumia 625 and Lumia 800. However, Nokia Lumia 800 has more market share in Hungary than the rest of the countries.

Advertisements

Windows phone hungary

Nokia Lumia 520 and Lumia 720 continue to hold the top spots in India since May 2014, however their individual share has gone down marginally. Nokia Lumia 630 is the new entrant in the top ten Windows Phone devices in India.

Windows phone india

In May 2014, Russia was among the few countries where a Windows Phone device by any other OEM apart from Nokia grabbed a spot in top ten devices. However, this has changed this month, when HTC 8S was flushed out by Nokia Lumia 630.

Windows phone russia

France was the only nation where HTC 8S occupied a spot in top-3 Windows Phone devices but it swapped position with Nokia Lumia 925 in July, 2014 and went down to fourth rank.

The market share of Windows Phone devices continues to grow progressively in all over the world. With the rumoured launch of high-end Windows Phone devices from LG and HTC, this share is expected to increase. Nokia is playing safely in the smartphone market and deploying the strategy that is very much similar to what Samsung Electronics Co Ltd (KRX:005930) employed in case of mobile devices – flooding the market with handsets that are available at all screen-sizes and price ranging from budget smartphones to high-end devices. The strategy clicked for the Samsung to make it world’s largest smartphone vendors, it would be interesting to see how Nokia applies and leverage upon it !

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Uber India Layoffs 25% Workforce Citing Tough Market Conditions

After laying off thousands of employees in the US, Uber is scaling down its operations in India...

Apple is Being Evil For 1.5 Billion iPhone, iPad Users Worldwide

Last year when Apple Inc. (NASDAQ:AAPL) was accused of recording everything that iPhone users were talking through Siri, the company was quick...

Is Bill Gates Developing Covid-19 Vaccine To Track Billions Of Users Worldwide?

Bill Gates is once again at the centre stage of controversy related to novel Coronavirus. Battling falsehood and paranoid...

Darkest Before Dawn: Can India Survive Its Worst Ever Recession?

Bolt your doors, batter down your hatches, brace yourselves. Recession is about to make landfall. According to Goldman Sachs, a...

Crisis Of Trust: The Glue Between Brands, Customers And Employees!

The COVID-19 crisis, which shows no sign of stopping any time soon, has left no life untouched in terms of impact. It...

WeWork Valuation: $2.9 Billion, Way Below Than Estimated $47 Billion 6 Month Ago

If you are thinking it is some kind of clickbait, you are highly mistaken. The debate on the valuation of WeWork once...

In-Depth: Dprime

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

Facebook Shops: Looking Beyond Ad Dollars!

Amid this global pandemic, when companies are struggling to find new verticals to pivot towards in order to maintain their revenue and...

More Articles Like This