Nokia Lumia 520 Helped US And India To Capture 20% Of Windows Phone Market !

Must Read

APAC Employees Desperate to Return to the Office [STUDY]

As researchers continue to take full advantage of the impromptu remote work experiment COVID-19 facilitated earlier this...

Google Wanted To Acquire Facebook But The Objective Was Quite Concerning!

Can you imagine how powerful Google would have been today if it had access to monstrous amount...

How Video Conferencing Services Are Changing Conference Calls

Video conferencing has become something of a norm during the COVID-19 crisis, but even before the virus...

India, a country with smartphone penetration, of mobile, as low as 10%, emerged second in the global Windows Phone market in the month of July 2014, just trailing the US. This is unsurprising since the majority of smartphones shipped in India are below $200 and Nokia Corporation (ADR) (NYSE:NOK) Lumia series is amongst the forerunners in this respect. By monitoring 11 global apps and games serving AdDuplex ads to 200,000 users over the day of 8th July, 2014, the country-wise division of Windows Phone market was reached upon.

top 20 windows phone countries

The ‘other’ countries accounted for almost one-third of the global Windows Phone market. The top 3 countries – US, India and Brazil – together accounted for one-fourth of the global Windows Phone market. Interestingly, China, which is among the booming markets for smartphones, grabbed the sixth spot with just 3.7% share.

The another report from AdDuplex has revealed that the efforts of Microsoft Corporation (NASDAQ:MSFT) to regularly update its operating system and offer better features to the customers are not just magniloquent; some results skewing in the favour of Windows 8.1 are visible though. At Dazeinfo, we have been tracking the AdDuplex reports that deal in Windows Phone for quite some time and we have noticed that the OS share of Windows 8.1 has continually increased. This data is collected from 4,451 Windows Phone apps running AdDuplex SDK v.2 over the day of July 24th, 2014.

Advertisements

Windows Phone 8.1 Wins At The Cost of Windows Phone 8

The share of Widows Phone 8.1 OS went up to 11.9% in July 2014, a 4.2 percentage point increase from June 2014. The notification bar, updated Cortana and various built-in apps are attracting more and more customers who are migrating from Windows Phone 8 to Windows Phone 8.1 or buying smartphones that are available with pre-installed 8.1 version. Users are also inclined towards the Windows Phone 7 as its share also went up marginally in a period of one month from 17% to 17.7% in July, 2014.

windows phone OS share Worldwide

 

Nokia Lumia 520 Continues to Witness a Decline

Though Nokia Lumia 520 continues to hold one-third share of the global Windows Phone device market, its share has declined since May 2014. The budget flagship phone is attracting fewer customers as it did before, or probably the other devices like the Nokia Lumia 710 and Nokia Lumia 521 are attracting more users. Lumia 720 witnessed an increase of 0.6 percentage point within a month from June 2014 to July 2014.

windows phone worldwide

Inspite of marginal changes in the shares of the Windows Phone devices, Nokia continues to increase its Windows Phone device share globally. The market share of Nokia went up to 94.5% in July 2014 from 93.8%, a month before. Moreover, the top 10 global Windows Phone smartphone remain the same and all belong to the Nokia Lumia series.

Nokia Lumia 52x Yet Again Capture Half The Windows Phone Market in USA

Together, Nokia Lumia 520 and Nokia Lumia 521 held 49.2% of Windows Phone market share in July 2014. Any major shift in the Windows Phone device share is not visible except for few swaps and new entrants in some of the countries. In US, Nokia Lumia 900 dropped from the top 10 Windows Phone devices in July 2014 and paved way for Nokia Lumia 630. Interestingly, US is the only country tracked by AdDuplex where instead of Nokia Lumia 520, Lumia 521 continues to lead the pack.

Windows phone us

Hungary is the new addition in the AdDuplex countries and the top ten Windows Phone devices in the nation are very much similar to the rest part of world. Here too, Lumia 520 captures more than one-fourth of the Windows Phone device market followed by Lumia 625 and Lumia 800. However, Nokia Lumia 800 has more market share in Hungary than the rest of the countries.

Advertisements

Windows phone hungary

Nokia Lumia 520 and Lumia 720 continue to hold the top spots in India since May 2014, however their individual share has gone down marginally. Nokia Lumia 630 is the new entrant in the top ten Windows Phone devices in India.

Windows phone india

In May 2014, Russia was among the few countries where a Windows Phone device by any other OEM apart from Nokia grabbed a spot in top ten devices. However, this has changed this month, when HTC 8S was flushed out by Nokia Lumia 630.

Windows phone russia

France was the only nation where HTC 8S occupied a spot in top-3 Windows Phone devices but it swapped position with Nokia Lumia 925 in July, 2014 and went down to fourth rank.

The market share of Windows Phone devices continues to grow progressively in all over the world. With the rumoured launch of high-end Windows Phone devices from LG and HTC, this share is expected to increase. Nokia is playing safely in the smartphone market and deploying the strategy that is very much similar to what Samsung Electronics Co Ltd (KRX:005930) employed in case of mobile devices – flooding the market with handsets that are available at all screen-sizes and price ranging from budget smartphones to high-end devices. The strategy clicked for the Samsung to make it world’s largest smartphone vendors, it would be interesting to see how Nokia applies and leverage upon it !

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

The Lawsuit That Could Force Apple To Exit China Market

It seems like China is now turning up the heat and is ready to take some really hostile measures after being worn...

Global E-commerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of...

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector heavily crippled and forced many...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This