Tablet Shipments India Q1 2014: Samsung Group (005930) Grabs One-Fouth Share Of The Declining Market

Must Read

APAC Employees Desperate to Return to the Office [STUDY]

As researchers continue to take full advantage of the impromptu remote work experiment COVID-19 facilitated earlier this...

After Jio Platforms, Now JioFiber To Raise Billions In Investment!

if you are thinking that Mukesh Ambani is done with the investments in Jio Platforms after making...

BlackRock: The New Android Malware that Targets More Apps Than Ever Before

A new Android malware has become a nightmare for over 2.5 billion Android smartphone users worldwide. The...

Samsung Electronics Co., Ltd. (KRX:005930) is the undisputed leader of the Indian tablet industry capturing almost one-fourth of the market in Q1 2014. On the parallel development, the tablet market in India is witnessing a rapid decline as shipment of devices are lowering with each passing quarter. The tablet shipments in India went down to just 0.75 million units in Q1 2014 from 1.03 million in the previous quarter, resulting in 27.7% Y-o-Y decline, according to indian research firm CyberMedia Research (CMR). Rising popularity of phablets and BIS certification are affecting the growth of tablet industry.

Tablet Shipments India Q1 2014: Key Highlights

  • Enterprise tablet shipments accounted for 22.1% of the Indian tablet market in Q1 2014.
  • The Indian tablet industry witnessed 17.5% decline over the year.
  • The top 3 vendors capture more than half of the market in Q1 2104.
  • Out of the 30 national and international vendors, only 11 vendors shipped more than 20,000 units during the last quarter.

top tablet vendors in india market share Q1 2014

Samsung’s Strategy Helped To Sustain its Leadership

With 185,869 units shipment, Samsung secured its lead position in the Indian tablet market in Q1 2014. For the same quarter, a year ago, Datawind was the leader with 15.3% market share. The myriad of options that a consumer gets to choose from Samsung’s portfolio have led it to victory. The Korean electronics giant deals in various screen sizes, connectivity options and most importantly, the price range. One of the primary focus of consumers in India is on the price range which Samsung has tapped and played on correctly.

tablet shipments in india Q1 2014

The sales of iPad Mini did not help Apple Inc. (NASDAQ:AAPL) much, at least in India. It barely managed to ship 76,139 iPads in Q1 2014 grabbing a one-tenth market share. The iPad maker lost 1.7% point market share in last one year and it’s evident that to survive in developing markets like India, Apple needs to play the price card effectively. However, these findings contradict another report on tablet shipments in India, which placed Apple on the second position in the list of top tablet vendors in India Q1 2014. That report, though, claimed almost the same figure on tablet shipments in India during Q1 2014, it positioned Datawind at fourth place behind Samsung, Apple and Micromax.


The top-11 tablet vendors, comprising of the vendors that shipped anything more than 20,000 units, captured 87.6% of market share with 653,901 units shipments during the first quarter of this year. The report, however, hasn’t disclosed the name of other 8 vendors included in the list of Top 11.

tablet shipments india growth 2013 - 2014

India Accounts for Only 1.5% of Global Tablet Market

The worldwide tablet shipment in Q1 2014 stood at 50.4 million units, while the Indian market accounted for only 746,463 units – just 1.5% of contribution. In Q1 2104, the worldwide tablet industry witnessed a negligible 3.9% Y-o-Y decline compared to 17.5% Y-o-Y decline in India during the same period. Such a disappointing performance is resonated by another report from IDC that mentions the shipments of tablet in India stood at 0.78 million. However, this difference could be well justified as CMR report does not take into account the tablets that were brought by passengers landing on Indian soil from foreign destinations or the devices distributed by government as a part of social welfare schemes.

 “The Tablet shipment results are very much in line with our expectations. BIS certification issues had a temporary impact. However, rise in popularity of Phablets has diminished the significance of Tablets among potential consumers, particularly in the sub Rs 15,000-20,000 price category,” said Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice.

The Bureau of Indian Standards (BIS) compilation of embossing the devices with quality certification has affected the market negatively. In addition to that, Indian users are choosing to keep their tablet devices for a longer duration or passing on in their family instead of buying new ones. Furthermore, the rise of phablets and large-screen smartphones is also affecting the sales of tablets.

The sales of tablets has majorly gone down due to the emergence of phablets from homegrown vendors in the price-category of Rs.15k to Rs. 20k. The basic salvation for tablet lies in the sales to enterprise with major modifications that enhance their capabilities from basic computing devices. The 68 vendors that were present in the market during second quarter of 2013 could not sustain their sales and had to move out. In the last quarter of 2014, nineteen vendors failed to ship more than 20,000 devices, which is definitely a soaring point. It’s time for small vendors to look into their marketing strategies for tablet devices and probably come out with new tweaks or introduction – if ever they want to survive.


Please enter your comment!
Please enter your name here

Latest News

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

Happy Birthday Charlie Cheever: Quora Is A Real Disruptor of Q&A Forum

If you ever asked any question on the internet, Charlie Cheever needs introduction to you. Old wine in a...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google. In a...

Facebook Reveals Big Plans Behind The WhatsApp JioMart Integration In India

After Facebook Inc. (NASDAQ:FB) acquired a minority stake of 9.99% in Jio Platforms for a whopping $5.7 billion in April, it was revealed that...

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing app operational in the US.

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This