Mobility is undoubtedly the biggest revolution in the 21st century. The dramatic acceleration of smartphone usage over the past few years across 1 billion users are changing the way we go about our daily activities. In fact, mobile internet usage is expected to surpass desktop internet usage in 2014.
Smartphones are playing an increasingly important role in purchasing decisions. At least 48% of users consult their mobile devices before making any purchase decisions. Yet investment on mobile still accounts for less than 1% of the average marketing budget. Local businesses and retailers are still adapting slowly to the trend of mobile first. Neglecting the mobile category is a huge mistake as 61% of users are likely to leave a mobile-website that is not user-friendly. Two-thirds of retailers say they see more value in allowing customers to use their smartphones within a store, and retailers apps are likely to see five times more engagement.
This infographic by Gryffin made in partnership with TollFreeForwarding, spells out the nature of mobile marketing clearly. Though mobile has the best and most effective ways for advertisers to reach consumers, businesses are yet to take full advantage of m-commerce.
- It is estimated by the year 2017, there will be almost 10 billion connected devices. Already, more people own a mobile phone than a toothbrush.
- The number of iPhones sold every day stands at 378,000 and this exceeds the number of babies being born each day.
- The increase of mobile devices is causing mobile traffic to explode. Google mobile search is up by 400%, and 90% of all tweets are sent from mobile.
- The average person has his mobile in reach for 14 hours a day, and almost three-fourth of users bring their mobile phones to the bathroom.
- 4 out of 5 consumers use their mobile phones to shop, and 56% believe that mobile makes the shopping experience more enjoyable.
- 67% said the most common usage of a smartphone was to find a store, while 51% use their devices for product information.
- 68% of men are more likely to redeem mobile coupons compared to 58% of women.
- The number of mobile coupon users is expected to rise from 12.3 million in 2010 to 53.2 million in 2014.