28.5% Of U.S. Shoppers Are Estimated To Buy Mother’s Day Gifts Online In 2014!

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Mother’s Day is celebrated worldwide on the second Sunday of May every year. This year, May 11 2014, was especially important as it marked the 100th anniversary of Mother’s day as a National Holiday in the U.S. At least 87% of people had planned to celebrate Mother’s day and the occasion presented a huge opportunity for retailers as it is the third largest retail holiday in the U.S. To increase sales and revenue local business are increasingly targeting customers online with attractive offers.

Despite the explosive smartphone revolution, it hasn’t changed the way purchases are usually made on Mother’s day. In the U.S, there are now 163 .2 million smartphone users and 147.2 million tablet users. However, 36.6% of users still preferred buying gifts at specialty stores, while at least 84% felt gifts available at small retailers and boutiques were more unique and personal last year. Mothers in the U.S. are increasingly becoming more tech oriented, with tablet ownership among mothers with families rising from 26% in April 2012 to 50% by May 2013. Even more surprisingly, 42% of Women have expressed interest in consumer electronics.

Bing Ads and the Yahoo network together compiled the statistics from Mother’s day 2013 and the result is this interesting infographic. It highlights the potential revenue available for shop owners  and online stores  in what is one of the biggest retail holidays ever.

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  •  With 85.4 million mothers, it’s no surprise that Mother’s day is the third largest retail holiday in the U.S.
  • In 2013, Mother’s day spending rose 11.3% to almost US$20.7 Billion. More spending was done among the 25-34 age group.
  • One third of all purchases were more than US$ 100, while only 53% of shoppers spent less than US$100.
  • The average Mother’s day spending per person was US$169 in 2013, a 10.3% increase from 2012.
  • Majority of shoppers will shop in stores, but in 2014 an estimated 28.5% are expected to shop online.
  • Spending on consumer electronics Mother’s day gifts grew by 44% from 2012, generating an estimated US$2.3 billion in sales.
  • 46% of tech gifts purchased were tablets, while smartphones constituted 27% of purchases. Computers, cameras and E-readers were the other popular gifts.
  • The most common techniques used to entice shoppers included free shipping, price cuts and coupons.Mother's Day shopping

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