Google Inc. (GOOG) Owned Android Becoming An Increasingly Attractive Platform For Mobile Advertising: Grabs 42% Market Share In Q1 2014

Must Read

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

Musk Slashes Tesla Car Price Twice in One Week, Served With A Side of His Wacko Humour

Time is witness that Elon Musk and eccentricities come along as a combo package.

Micromax is Back, Sets Eyes On Xiaomi’s Crown

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up!

Google Inc. (NASDAQ:GOOG) may be lagging behind Apple Inc. (NASDAQ:AAPL) in mobile app revenue, but the explosive adoption of Android by smartphone vendors and users have made the platform the first choice of mobile advertisers. The advent of smartphones and tablets along with the availability of cheaper and faster data connections have enabled consumers to move from desktops to mobiles, further adding mobile only consumers from developing markets like India and Brazil. Even online advertisers are now forced to move from desktop to mobile platforms for achieving a wider net, with mobile web based or in-app advertisements.

Google, a majority of whose revenue comes from online advertisements, predicted this change long back and invested heavily in moving towards mobile advertising platforms with the help of the Android operating system. Google was one of the first players in the market to properly understand and target the smartphone platform for mobile advertisements. Google used the Android operating system to good effect by deciding not to earn through hardware but to secure their revenue sources for the future. Recently, we reported how in-app advertising was taking mobile app development by storm. In this post, we analyse the Q1 2014 data from Opera Media Works to determine the state of mobile advertising in general.

Android Becomes The Leading Destination For Mobile Advertisers In Terms Of Market Reach

Operating System Market Share In Mobile Advertisement
Operating System Market Share In Mobile Advertisement

Advertisements

Apple used to mock Android stating that even with such a huge lead in sales, web traffic share of Android is nowhere close to that of Apple devices. Till last quarter, iOS was the most attractive platform for mobile advertisers but according to a latest report from Opera Media Works, Android with 42.83% traffic share has now defeated iOS (38.17%) as the largest platform for mobile advertisement. Most of this increase comes at the expense of Blackberry and Symbian platforms. But Android still has to improve in terms of the revenue share when compared to iOS. Apple’s mobile platform still captures more than half of the worldwide mobile advertising revenue share.

Samsung Still Leads The Pack Of Android Smartphone & Tablet Brands

Smartphone & Tablet Brands Specific Market Share In Android Mobile Advertisement Revenue
Smartphone & Tablet Brands Specific Market Share In Android Mobile Advertisement Revenue

But there is competition inside the Android ecosystem itself. No matter how many new brands start challenging Samsung, it is way ahead of any other Android smartphone brands. Samsung’s Android devices account for 60.22% of Android ad traffic. LG stood a distant 11.11% while Motorola, HTC and ZTE collectively form not more than 12% of the total ad impressions in Q1, 2014. This goes on to give us an idea of the huge effect Samsung’s presence has on the mobile devices market.

India Becomes The Second Largest Market In Terms Of Mobile Ad Traffic

Individual Country Mobile Ad Revenue Market Share
Individual Country Mobile Ad Revenue Market Share

The pace with which the Asian market is growing in terms of mobile ad traffic explains the boom in the Asian mobile phone market (especially China and India). Last quarter, Asia overtook Europe as the second largest market for ad traffic. Although US contributes to more than half of the mobile ad traffic as well as revenue on the Opera Media Works ad platform, India stands as the second largest country in terms of mobile ad traffic. A majority of ad impressions can be attributed to the success of social media apps and services. Although in terms of mobile ad revenue, arts & entertainment apps stand out along with business related apps and finance/investment related apps. Revenue from such apps is much higher than that of social apps, music apps or news related apps.

Advertisements

As such, Google’s strategy has worked and recently even Facebook has launched its own a mobile ad network which will help them in re-targeting users across apps. But we have to see how Facebook’s strategy turns out and if they can re-target users across platforms and compete with their rivals Google who basically hold complete control over the Android ecosystem.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance.

Micromax is Back, Sets Eyes On Xiaomi’s Crown

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up! Micromax has...

The Future of The Workplace And Retraining in 2020 And Beyond

The pandemic has upturned businesses, lives, and even the outlook of our future. It has caused millions to lose their jobs, and...

Musk Slashes Tesla Car Price Twice in One Week, Served With A Side of His Wacko Humour

Time is witness that Elon Musk and eccentricities come along as a combo package. Wednesday’s announcement was no different....

Youtube SEO for Business Is An Imperative Skill In The Era Of Internet

The Internet has taken the world by storm ever since its advent. It has revolutionized many processes and industries. The Internet has...

Huawei Plans To Divest Honor And Bid Adieu To Budget Smartphones

Looks like Huawei is trying to follow the same path ByteDance has followed to keep TikTok alive. Just like...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This