1 Billion Android-Powered Devices In 2014: One Out Of Every Two Devices Will Run On Android By 2015 [REPORT]

Must Read

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

Musk Slashes Tesla Car Price Twice in One Week, Served With A Side of His Wacko Humour

Time is witness that Elon Musk and eccentricities come along as a combo package.

iPhone 12 Mini Is The Greatest Threat To Android Dominance, Ever!

The fascination for Apple iPhone among Android smartphone users has been noticed in various studies conducted at...

In 2015, one out of every two devices shipped worldwide will be an Android device. According to research firm Gartner, 2.5 billion devices (PCs, tablets, ultra mobiles and mobile phones) will be shipped in 2014, accumulating the growth rate of 6.9%. Interestingly, both traditional PCs and Tablets will feature almost identical shipments in 2014, however, tablet shipments will surpass traditional PCs for the first time in 2015. Shipments of devices running on Android OS are projected to cross 1 billion mark during 2014.

PCs Evolving Into Tablets And Ultramobiles

Traditional PCs are undoubtedly facing decline, but not as quickly as during earlier years. This slow down can be attributed to the bottoming out of the shift from traditional desktop to tablets. In other words, users are increasingly becoming more comfortable about devices which they feel are genuinely useful to them. Consumers will rationalize or increase their portfolio of devices and try to work out what they require from each device. This explains the 76%  growth forecast for ultramobile devices in 2014. As compared to 21.1 million units in 2013, an estimated 37.2 million units of Hybrid and clamshell ultramobile devices will be sold  in 2014.

Gartner’s forecast pegs the tablet market to grow 38.6% as overall adoption continues to grow in markets other than North America. Tablets have been a powerhouse of growth in recent years, and a shift from iOS tablets to low-price Android tablets is a key factor contributing to growth. Increased market saturation will bring down the cost of these devices. Price remains the key factor, but new users will look for smaller screens and greater portability, while current tablet users will demand better connectivity in their tablet replacements.

Advertisements

Mobile phones are the largest segment of the overall device market. An estimated 1.9 billion devices will be shipped in 2014, a 4.9% increase from 2013. Gartner predicts the growth to come from the lower end of the premium phone market and the higher end of the basic phone market. This presents an enormous opportunity for upper-mid range of smartphones price tagged with between $550 and $650 and entry-level smartphones falling under $120 – $200 price range. Replacement cycles declined in 2013 due to lack of compelling hardware innovation. However, in emerging markets including Asia-pacific and Latin America, phones are continuously being upgraded, compensating for a maturing of the mobile phone market.

No Stopping  The Growth Of Android

An estimated 1.17 billion devices, to be shipped in 2014, will run on Android OS. Shipments of Android products will increase by 33% in 2014. Google Inc. (NASDAQ:GOOG) owned Android continues to be benefited in a market where device margins are shrinking. This also depicts that Android shipment growth rate will slow down in 2015. This implies that Android OS will apparently hit saturation point in all the device categories mentioned. Hence the aggressive expansion into wearables, smart TVs, Notebooks and even Cars, are a bet on the company’s long term future.

worldwide device shipments by OS 2014 - 2015

Apple Inc. (NASDAQ:AAPL) is estimated to ship 286.4 million devices in 2014 through its iOS and Mac OS powered devices. As per the report, shipments of Apple products will grow at a rate of 18% in 2014, followed by 13% in 2015. This decline is bound to hurt its long-term prospects. Already, sales of iPads are on a decline in North America and to increase iPad growth, Apple will need to reinvigorate its replacement cycle. Currently, the Cupertino giant has dropped the prices of its flagship phone models, iPhone 5S and iPhone 5C by US$100 to tap the mid range smartphone market. Rumours are also surfacing of plans to release a large screen iPhone, purported as iPhone 6. Besides, Apple also has an opportunity to enter the wearables market and target niche categories such as fitness.

Shipments of Windows OS products are estimated to reach 339.1 million this year. This represents only a modest 4.3% increase from last year. The projections also depict that Windows is on track to increase growth to 11.8%  throughout 2015. The decline of traditional computing devices will force Windows OS to adapt to tablets and Smartphones. Recently Microsoft Corporation (NASDAQ:MSFT) has announced to offer its OS for free to all smartphone and tablet vendors, extended its key services and has added a voice assistant named Cortana.

Manufacturers are likely to consider a mix of Android and Windows devices in their portfolio. The device market looks set to reach the saturation point with the growth rate of device shipments declining to 5.9% in 2015. If this prediction proves to be correct, this might be the year where device growth peaks to its limits. All tech companies, hardware and software alike will be looking to expand into new territories.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance.

Micromax is Back, Sets Eyes On Xiaomi’s Crown

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up! Micromax has...

The Future of The Workplace And Retraining in 2020 And Beyond

The pandemic has upturned businesses, lives, and even the outlook of our future. It has caused millions to lose their jobs, and...

Musk Slashes Tesla Car Price Twice in One Week, Served With A Side of His Wacko Humour

Time is witness that Elon Musk and eccentricities come along as a combo package. Wednesday’s announcement was no different....

Youtube SEO for Business Is An Imperative Skill In The Era Of Internet

The Internet has taken the world by storm ever since its advent. It has revolutionized many processes and industries. The Internet has...

Huawei Plans To Divest Honor And Bid Adieu To Budget Smartphones

Looks like Huawei is trying to follow the same path ByteDance has followed to keep TikTok alive. Just like...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This