Apple Inc. (AAPL) Remains In A Paramount Position With 41.6% Smartphone Market Share In The U.S.

Must Read

Looking For A Job At Amazon? Jeff Bezos Is Willing To Hire Everyone If……

The global pandemic Covid-19 has thrown the whole world into complete chaos. Amid this perilous situation, one...

Switch Off Your Amazon Alexa If You Are Working From Home!

Weeks after the widespread of the coronavirus, countries continue to go into lockdown mode for more weeks...

Indian Companies Must Retain Employees To Expedite Economic Recovery?

The panic due to the further spread of the Covid-19 outbreak is quite apparent among people and...

There was a time where in, many analysts and investor gurus predicted that, Apple Inc. (NASDAQ:AAPL) was headed toward a doom; Steve Jobs was the only innovation diva in Apple and what not, but this theory is no longer the fact.

According to the latest report from comScore’s (SCOR) Mobilens and Mobile Metrix, Apple is showing a steady lead and continuous gains among the U.S. smartphone users in the three months leading up to the end of January 2014.

Apple-US-market-share 2014

The Tyrannizer

Apple continuous to dominate as the top smartphone maker in the U.S. with a 41.6 percent share of the OEM (original equipment manufacturer), where Samsung  Electronics Co.Ltd ( KRX :005930) retained its second-place ranking with a 26.7 percent share and LG Electronics Inc. (KRX:066570) bagged the third place for the first time in the U.S. market with a 6.9 percent share.

Advertisements

The Juncture

The two new iPhones didn’t result in a very healthy market share in 2013, but they did help it gain a 7 percent increase over the year prior. According to a study, Apple’s smartphone market share in the U.S grew to 42 percent in the fourth quarter of 2013, a plausible lead over competitor Samsung and its 26 percent share.

The Graphique

Apple’s market share has rebounded nicely from the past years, though there were some hiccups, it survived the fall. Apple has so far been in a favorable position but, at other player’s cost.

Samsung, did face a setback in the U.S. market when compared to his rivalry Apple, but it does have a safer position compared to its competitors. According to the report, 159.8 million people in the U.S. owned smartphone (66.8 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 41.6 percent, while Samsung ranked second with 26.7 percent market share (up 1.3 percentage points), followed by LG with 6.9 percent (up 0.3 percentage points). The two lowest-ranked smartphone OEMS both lost market share over the three-month period ending in January. Fourth ranked Motorola saw its share of the U.S OEM market slip to 6.4 percent from 7 percent in October. Fifth-ranked HTC Corp (TPE: 2498) followed Motorola with the largest percentage-point decline by going from a 6.7 percent share in October to 5.4 percent share in January.

However, as a smartphone platform, Android outpaces Apple iOS (iPhone) in the U.S. market. Though, Android lost 0.5% of market to Apple in three months quarter ended January 31 2014, it holds largest pie of the market with 51.7% as compared to Apple’s 41.6%. Interestingly, Apple emerged as the only smartphone platform that witnessed growth during the three months quarter, ended on January 31, 2014. Blackberry’s market share also dived down to 3.1% in the quarter from 3.6% in the previous quarter, ended October 31, 2013. Other smartphone platforms, Microsoft and Symbian managed to keep their market share intact.

Smartphone Platform Market Share US 2014

Reason For The Mayhem

Although Samsung rules most of the world in terms of total smartphone sales, in United States it’s still having a tough time beating Apple. Apple’s iPhone saw pretty good sales, over the holiday season. Surprisingly to ward off competition Apple offered many discounts and giveaways for just a three month old portfolio, and this would b a very hard deal to resist for consumers.

Advertisements

Apple’s aggressive promotions, support from the retail and operator channels and unprecedented consumer demand across the U.S., are the main reasons for this level of rise in Apple’s market share.

It is not astounding to see the sharp declines in HTC, given the many issues the company is facing. But it’s interesting that Motorola dropped about 0.6 percent, given the high-profile launch of Moto G. LG on the other hand, experienced a slight gain, perhaps due to its flagship G2 handset.

But for now, it looks like Apple is in no mood to give away its spot to any of its contender and if the competitors have to impress the U.S. market; they have to come up with a solid strategy to beat Apple.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about...

The Coronavirus Outbreak Will Change the Business Landscape Permanently!

Make no mistake, the events of the next few days, weeks, and months will have a lasting impact on the global economy...

Facebook To Revamp Their Live Streaming Feature By Adding More Functionality. Know Why!

With the Covid-19 outbreak forcing people to stay indoors worldwide, many people have taken to social media platforms to showcase their lives...

Facebook Users Who Dumped It Earlier Are Returning Back To The Platform!

Facebook Inc. (NASDAQ:FB) is gaining ground and it's no less than a surprise to know who is leading the growth this time!

Zoom iOS App Caught Sharing User Data With Facebook! Are You Using It?

With the growing number of people worldwide now trying to adapt to the ‘work-from-home’ situation amid the Covid-19 outbreak, Zoom which is...

A New WhatsApp Scam Is So Lucrative That You May Find Difficult To Resist

As the usage of social media and mobile messaging apps has surged tremendously worldwide due to the social distancing and lockdowns to...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This