Apple Inc. (AAPL) Knocks Samsung Off From The Top Spot As The Most Desirable Brand In Emerging Markets!

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy....

Apple Inc. (NASDAQ:AAPL) is the most craved mobile handset brand in price sensitive emerging markets, leapfrogging Samsung that topped the list in 2013. According to the latest study by Upstream, 32% of buyers in China, India, Brazil, Vietnam and Nigeria, known as emerging mobile markets, are quite fascinated towards iPhone than that of any other premium range of smartphone from Samsung, HTC, LG or Sony. Despite of multiple Galaxy series phones that are available in the market at lower price than iPhone, Samsung straggled to second place with 29% vote, followed by Nokia with 13%.

Apple Brand Preferences in Emerging Markets

The findings are derived from the survey that was conducted by Upstream, in conjunction with Ovum, on 4,504 respondents in Brazil, China, India, Vietnam and Nigeria.

Though Apple, as the most desired brand, leapfrogged Samsung but Android devices are still the most favorite handset types in these emerging markets. There are 296,493 active Android devices in the region as compared to 90,184 iOS powered devices.

Advertisements

So, what makes people fall for a particular brand ? It’s nothing but functionality! On an average 46% participants claimed that they liked the functionality of devices of their preferred brand. However, buying a phone of a particular brand due to aspiration is only the secondary criteria.

Mobile Selection Criteria of Users in Emerging markets

As the competition among top brands is saturating on hardware level, companies have started focusing more on providing mobile content with an ease of touch and from more diversified channels. This has shifted the focus of war among all leading mobile vendors from hardware to mobile apps. While China emerged as the only country with greatest influence of local ecosystem on mobile users, 40% of users in emerging markets are accessing content using Google Play. Despite of high aspiration towards Apple, only 28% of users are accessing data using Apple App Store. As usual, China emerges as the only country where global brands are yet to mark their presence against local players, 26% of users are accessing content via mobile operators app store. Interestingly, Nokia Store has also got sizable users, as 23% users in emerging market are still login to Nokia Store for their content needs.

App Usage in Emerging Markets

The study also tries to find out the real challenges related to App Store. Though uses in China and Nigeria expect an in-built intelligence system with App Stores that could potentially provide them personalized experience, difficulty in finding the app and high number of promotional messages that users receive are the prime troublemakers for app users.

App Usage Challenges in Emerging Markets

The findings sketch a clear opportunity for Apple in emerging markets. If the iPhone maker could possibly strategies its sales policies, favoring people who don’t have deep pockets or can’t afford to make a hefty upfront payment to own an iPhone, it would undeniably turn out a nightmare for Samsung. Last year Apple did try to eat into Samsung’s market by introducing so-called low-price iPhone 5C but efforts failed to pay off due to bizarre price policy. Still, the opportunity is enormous and Apple is, indeed, working closely with retailers and partners to cut down corners to make iPhone more affordable.

2 COMMENTS

  1. But then read the spin and read between the lines.
    Samsung is not the favorite; it is the favorite compromise when you cannot get what you desire.
    Priorities set in, some which are distorted; like the couple that bought i-Phones in China by selling their child..If a ghetto kid can afford $300 sneakers; anyone can buy an i-Phone, if that is their priority. If not, as proven, they steal it. Nobody steals Samsung

    Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Judgement Day For LG: Time To Bid Adieu To Smartphone Market!

When the going gets tough, the tough get going. But that doesn't seem to fit in case...

Amazon Prime Video: End Of Subscriber Hunt And Beginning Of An Ad-Fuelled Future!

The streaming landscape of India is going through a rapid transformation. Seems like it is no longer about raking in subscribers by...

Why Is Retargeting Touted As A Secret Weapon For Success By Online Marketers

You know that ads play an important role in driving people to your website if you run a small business and sell...

Happy B’day Chad Hurley: The Co-Founder Of The World’s Largest Video Library

Chad Hurley never cared about success, he mended his ideas and tried to garner the fruits from those. But not every time...

Encouraged By Record Profit of RIL, Ambani Wants To Accelerate 5G Arrival in India

Brace yourselves for the sooner-than-anticipated arrival of  Reliance Jio 5G services because the 63-year-old billionaire tycoon Ambani recently pledged to the speedy launch...

How Mobile Is Becoming A Catalyst Of Online Gambling Market Growth

The global online gambling market is now one of the biggest and it is expected to grow up to 127.3 billion US...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This