Apple Inc. (AAPL) Knocks Samsung Off From The Top Spot As The Most Desirable Brand In Emerging Markets!

Must Read

Social Media Influencers On Hackers’ Target: 100,000 Accounts Leaked On Dark Web!

With influencer marketing and sponsored content being on the rise, more and more content creators, some even...

The Sudden Rise In The Demand Of Refurbished Smartphones In India!

The new normal is changing the dynamics of the Indian smartphone industry. In the last two to...

Google To Start Paying News Publishers For Showing Content In Search Result

After several discussions and negotiations, the mighty Google has finally announced the much-awaited good news for "selected"...

Apple Inc. (NASDAQ:AAPL) is the most craved mobile handset brand in price sensitive emerging markets, leapfrogging Samsung that topped the list in 2013. According to the latest study by Upstream, 32% of buyers in China, India, Brazil, Vietnam and Nigeria, known as emerging mobile markets, are quite fascinated towards iPhone than that of any other premium range of smartphone from Samsung, HTC, LG or Sony. Despite of multiple Galaxy series phones that are available in the market at lower price than iPhone, Samsung straggled to second place with 29% vote, followed by Nokia with 13%.

Apple Brand Preferences in Emerging Markets

The findings are derived from the survey that was conducted by Upstream, in conjunction with Ovum, on 4,504 respondents in Brazil, China, India, Vietnam and Nigeria.

Though Apple, as the most desired brand, leapfrogged Samsung but Android devices are still the most favorite handset types in these emerging markets. There are 296,493 active Android devices in the region as compared to 90,184 iOS powered devices.

Advertisements

So, what makes people fall for a particular brand ? It’s nothing but functionality! On an average 46% participants claimed that they liked the functionality of devices of their preferred brand. However, buying a phone of a particular brand due to aspiration is only the secondary criteria.

Mobile Selection Criteria of Users in Emerging markets

As the competition among top brands is saturating on hardware level, companies have started focusing more on providing mobile content with an ease of touch and from more diversified channels. This has shifted the focus of war among all leading mobile vendors from hardware to mobile apps. While China emerged as the only country with greatest influence of local ecosystem on mobile users, 40% of users in emerging markets are accessing content using Google Play. Despite of high aspiration towards Apple, only 28% of users are accessing data using Apple App Store. As usual, China emerges as the only country where global brands are yet to mark their presence against local players, 26% of users are accessing content via mobile operators app store. Interestingly, Nokia Store has also got sizable users, as 23% users in emerging market are still login to Nokia Store for their content needs.

App Usage in Emerging Markets

The study also tries to find out the real challenges related to App Store. Though uses in China and Nigeria expect an in-built intelligence system with App Stores that could potentially provide them personalized experience, difficulty in finding the app and high number of promotional messages that users receive are the prime troublemakers for app users.

App Usage Challenges in Emerging Markets

The findings sketch a clear opportunity for Apple in emerging markets. If the iPhone maker could possibly strategies its sales policies, favoring people who don’t have deep pockets or can’t afford to make a hefty upfront payment to own an iPhone, it would undeniably turn out a nightmare for Samsung. Last year Apple did try to eat into Samsung’s market by introducing so-called low-price iPhone 5C but efforts failed to pay off due to bizarre price policy. Still, the opportunity is enormous and Apple is, indeed, working closely with retailers and partners to cut down corners to make iPhone more affordable.

2 COMMENTS

  1. But then read the spin and read between the lines.
    Samsung is not the favorite; it is the favorite compromise when you cannot get what you desire.
    Priorities set in, some which are distorted; like the couple that bought i-Phones in China by selling their child..If a ghetto kid can afford $300 sneakers; anyone can buy an i-Phone, if that is their priority. If not, as proven, they steal it. Nobody steals Samsung

    Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Update Your Windows OS Immediately: Microsoft

The mandate is clear from Microsoft; you must update Windows OS immediately! Microsoft Corp (NASDAQ: MSFT), as of late,...

The Ordeal of Millions Of Users Of Banned Apps in India!

The recent ban of 59 Chinese apps by the Indian Government, albeit being a move in the right direction to get rid...

Ban On TikTok: Where All TikTok Stars Are Heading To?

Does the ban on TikTok pave an excellent way for Instagram to gain the momentum in business? Yes, as...

Facebook’s New Algorithm Change: A Big Boost To Original Reporting!

Facebook, Inc. (NASDAQ: FB), after long being continuously criticised for meting unfair treatment to news publishers, is currently taking huge strides in...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about running a business online that...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This