Google Inc. (GOOG) Will Kill The ‘Nexus’ Brand To Start Afresh In The Mid-Size Tablet Market!

Must Read

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance.

The growth of Nexus series mobile devices has remained outstanding since the very first day and with the success of Nexus 10 and Nexus 5, it is confirmed that the company is in no mood to relax – especially when its arch rival is lining up a series of upgraded products. A latest tweet by Russian blogger Eldar Murtazin, who has a proven track record of giving inside reports, revealed a shocking news that Google Inc (NASDAQ:GOOG) is going to put an end to its Nexus brand by the end of 2014. Instead, the company is planning to launch a mid-range tablet dubbed as ‘Play Edition’ with an eight inch screen. If you delve into the details of how Google launches some of its products, it can be seen that the launch of a new Smartphone or a tablet has always been inline with the release of a newer version of Android OS. By the end of 2012, Google had introduced the Nexus 7 tablet with Android Jelly Bean 4.1 and the trend continued in 2013 when Google introduced the Nexus 5 Smartphone powered by Android’s latest version dubbed as Kitkat.

New Nexus Devices


Going forward the mix of small vs. large tablets will prove to be a key factor to watch out for. The mobile device market has been witnessing a trend towards small screen tablets for the last two years, but the rise of Phablets could push consumers back towards larger sized tablets. The difference between a 6-inch Smartphone and a 7-inch tablet doesn’t justify the need for both due to the absence of any significant technical benefits besides the screen size.

As Google is planning to introduce mid-sized screen tablets, it will be interesting to see the battle between Google’s ‘Play Edition’ and other small and medium screen sized tablets already available in the market. In 2017 the total number of tablet shipments is expected to reach 386.3 million units, small-screen (7-inch to 8 inch) tablets will account for almost 218.6 million units shipments, while tablets sporting mid sized screens (8′< 11′) will secure 146.8 million units shipments. The large screen tablets (11’+) would apparently fail to lure prospective tablet users and will account for only 20.9 million units.


tablet forcast

These statistics clearly show that the forecast is in favour of small-screen tablets. Users have found tablets quite intriguing and the vendors have optimized this opportunity by introducing more number of small screen tablets to achieve scalability. Besides, small screen tablets can be operated single-handed and easily fit inside a user’s pocket, as they can also be addressed as ‘Pocket PCs’.

The number of smart device users has increased substantially in the past few years and Google is trying hard to mark its presence to kill the increasing dominance of Samsung and Apple. In spite of being a giant in online search space, Google did well in the Smartphone OS market by acquiring Android and is planning to widen the gap with trailing companies by taking the Smartphone ecosystem to the next level at the earliest. Google seems to be gunning for glory in both hardware and software segments and is setting up new benchmarks for its products.

Nexus 5 has edged past the competition, and in the same way the Nexus 7 tablet is decimating its competitors. Sales figures of Google’s Nexus series devices have touched new heights over the last few quarters. This presents a great opportunity for Google to walk down in the small-screen tablet markets with the upcoming version of Android OS and grab a sizeable pie of the global tablet market. A transition towards smaller tablets could be a positive development for Google’s next launch.


Please enter your comment!
Please enter your name here

Latest News

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of Jio products in the last...

Less Than 5% Internet Users In India Have Netflix Subscription

The third-quarter earnings report of Netflix is out; The streaming giant beats the Wall Street expectations in terms of revenue but fell...

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming giant is exploring options to...

Tesla First Cancels Return Policy And Now Cuts Warranty Period

Just last week Elon Musk surprised everyone by cutting the price of Tesla Model S twice in a week. If that's not...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This