Employ A ‘Human Touch’ To Your Ecommerce Website And You Will Win Human Trust!

Must Read

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared...

We are shopaholics and we don’t deny it! And as shoppers, you know what our worst nightmare is? THIS – Walking into a retail store that doesn’t have a human soul in sight. No sales representative. No customers even. It’s creepy and cold. How then am I supposed to know if others are even buying their product?

And now should I disclose the creepiest part? This is not a nightmare, it’s a reality! This is exactly how shopping online feels like.

How To Win in Ecommerce Space

An empty store with an expanse of products to buy, but no store representatives in sight and no interested customers around. And that’s why, all you e-preneurs and e-tailers should take this down. This is your talisman!

Advertisements

“Take care of your customers and your customers will take care of you!”

Retail before the internet was a cozy place. You walked into a store and there was someone to attend to your needs, someone to guide you through the various aisles and someone to push you a tiny discount at the checkout because you were such a loyal customer. Now, just because it’s a technology driven medium to shop at, doesn’t mean your customers should feel less at home or that shopping should be any less humane. And that’s definitely one reason why robots have not yet taken over the world!

Many promising e-commerce platforms such as Zepo, are helping entrepreneurs and retailers to start their own online stores. They have definitely realized that adding the human touch is the need of the hour for all e-businesses. To keep true to this, it has brought together a multitude of apps and features to help its store owners engage with its customers at all times.

So to answer the looming question – how do you bring the humane touch online? Let’s start by ironing away your customer’s troubles one by one.

1.    “Has anyone bought this yet? Is this t-shirt any good?”

Drop hints that other customers have purchased the t-shirt from your store! Ask your customers to rate and write product reviews after they have purchased your product. That will serve as a ‘to-buy-or-not’ guide for all future buyers of that product.

Advertisements

Suggestions: Yotpo Reviews

2.    “Are they a reliable brand?”

Get your most loyal customers to write about why they love shopping with you. And display the same, proudly, for all your prospective as well as casual shoppers to see.

Suggestions: GetKudos

3.     “I can’t find my size!”

Be available to them. Leave your contact information in the footer of your store, much like a visiting card on the checkout counter. And have a live chat tool enabled for those tricky situations your customers find themselves in. Trust me, there’s nothing better than having a person walk you through the product aisle when you can’t find the product you were sure they stocked.

Suggestions: Zopim

4.    “I spoke to Radha from your team the last time. Can I please talk to her again?”

Before you go hunting for Radha, hear me out. Maintaining a personal conversation with your customer at all times is the 1st checkpoint when running an online store! Lend your voice a face they can relate to and ask for a discount the next time around.

And with that, here’s revealing the new Amplify Connect app for all Zepo powered online stores. How is Amplify Connect any different from all those online customer engagement widgets?

   1.    Personalized inbox for every customer!

Let customer feedbacks turn into conversations. And store them in a personalized user-inbox for every customer.

   2.    Lend a face to your customer support team

Easily assign conversations and support requests to your team members. Use email forwarding to centralize your support queries via Amplify Connect.

   3.    Push customized discounts to your most vulnerable customers

Get your marketing messages across to your customer through their personalized inboxes on your site.

It’s time to bring the cozy to the online world! Start your online store today and let your customers feel the warmth that you so gently extend.

Have more suggestions on how to keep things personal at your online store? Let’s have a discussion. Drop in a word in the comments below. 

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

₹90 Crore Per Hour: That’s What Mukesh Ambani Added To His Wealth During COVID Era

Today the "IIFL Wealth Hurun India Rich List 2020" was released and guess who kept maintained his...

Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared that they are in the...

The Raining Discounts Are Coming As Flipkart And Amazon Gears Up For Festive Season Sale

The festival season is about to begin and eCommerce majors in India Amazon and Flipkart are aiming to make the most of...

Amazon, Google And Microsoft Are Extreme Angry With TRAI

The big three of the tech industry - Amazon, Microsoft And Google - seems to be quite annoyed. Cloud...

New Android Malware Steals Your Banking Credentials And Let Hackers Access Your Smartphone

If you are an active user of banking apps on your Android smartphone, you must pay close attention to it.

An IT Service Help Desk Is Essential To Drive Business Growth

There's no debate about the fact that an IT service desk, when properly run, leads to both short-term and long-term business growth....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This