Facebook Inc. (FB) Could Introduce Flipboard-Like App By January End !

Must Read

APAC Employees Desperate to Return to the Office [STUDY]

As researchers continue to take full advantage of the impromptu remote work experiment COVID-19 facilitated earlier this...

After Jio Platforms, Now JioFiber To Raise Billions In Investment!

if you are thinking that Mukesh Ambani is done with the investments in Jio Platforms after making...

Google Wanted To Acquire Facebook But The Objective Was Quite Concerning!

Can you imagine how powerful Google would have been today if it had access to monstrous amount...

After years of experiments, scratch-offs and upgrades, Facebook Inc. (NASDAQ:FB) is apparently going to roll out a News Reading App designed and developed for mobile devices, or one could tag it as – ‘TheFlipboard Killer.

According to Mike Issac, former Sr. Editor of AllThingsD, who cited an unknown source acquainted with the matter, the app is regarded as ‘Paper’ and it is like Flipboard – a popular Smartphone and tablet centered news perusing application. Though, there is not much of an information available at this time, but Paper looks to be either a standalone versatile provision or a web experience suited to mobile devices, claims the source. There is no official launch date announced yet, but the launch could take place as soon as January end, however, the chances for delay can’t be ruled out at this moment.

Facebook Flipboard Killer App

There are various similitudes between Facebook’s Paper and Flipboard, claims a person close to the matter. Both the apps, basically, act as aggregators of rich media content, showing a mix of news stories from top production houses likes the Huffington Post or BusinessInsider, on top of status updates coming from Facebook clients — all in all, it carries an outwardly shocking paper-like style, something that resemble the pre-digital era when people used to consume information via traditional styled newspapers.


Paper is an outcome of a multi-year exertion from the group behind the highly popular and used Facebook News Feed section – a rich stream of ceaseless substances that streams down the middle of clients’ pages, occupied with a bag of announcements, imparted news stories and paid publicizing from Facebook advertisers. The complete development is regarded as ‘Project Reader’, also claimed by multiple sources, initiated by Facebook’s Vice President of Product, Chris Cox.

Facebook’s stronghold over nearly 1.2 billion internet users helps to roll out such vivacious projects. However, a constant growing migration of desktop users to mobile remains the challenge and the social giant is actively working to monetize its mobile traffic with the help of mobile centric apps, the likes of Paper.  Recently, Facebook announced the upcoming ‘Death of Sponsored Stories’, the decision is being considered as an effort to boost NewsFeed Ads for advertisers. Boosting Page updates, mobile app promotion, Page engagement or increasing Likes for a page and all of these are inline with appearance on users’ NewsFeed.

But the challenge with Paper doesn’t end with the launch of the app. Nearly 40% of Facebook users comes from top five countries – USA, India, Brazil, Indonesia and Mexico. None of these countries but the U.S.A. is known for great digital reading habits. In fact, Flipboard is yet to witness a sizable spike in reader acquisition. Countries like India, which is now the second largest country with 92 million users on Facebook, is going through a mobile revolution phase and people are most fascinated towards Smartphones and tablets than ever before. However, making them understand the true meaning of ‘Smartphone’ by leveraging upon mobile internet by far remains the biggest challenge.

Decisively, the biggest challenge for Facebook is to make users adopt and use Paper, actively. And, with the presence of many other similar products, the likes of LinkedIn Pulse, Google News Reader and other 3rd party independent apps, it seems to be an uphill task for Facebook – unless it deviously forces users to adopt the app like Google did with Google+.


Please enter your comment!
Please enter your name here

Latest News

Global E-commerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible,...

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector heavily crippled and forced many...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

Happy Birthday Charlie Cheever: Quora Is A Real Disruptor of Q&A Forum

If you ever asked any question on the internet, Charlie Cheever needs introduction to you. Old wine in a...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google. In a...

Facebook Reveals Big Plans Behind The WhatsApp JioMart Integration In India

After Facebook Inc. (NASDAQ:FB) acquired a minority stake of 9.99% in Jio Platforms for a whopping $5.7 billion in April, it was revealed that...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This