Facebook Inc. (FB) Could Introduce Flipboard-Like App By January End !

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

A Majority of Web Professionals Prefer WordPress For Building Websites [STUDY]

The advancement in technology and network infrastructure has triggered an unprecedented competition among web professionals, who are willing to launch...

After years of experiments, scratch-offs and upgrades, Facebook Inc. (NASDAQ:FB) is apparently going to roll out a News Reading App designed and developed for mobile devices, or one could tag it as – ‘TheFlipboard Killer.

According to Mike Issac, former Sr. Editor of AllThingsD, who cited an unknown source acquainted with the matter, the app is regarded as ‘Paper’ and it is like Flipboard – a popular Smartphone and tablet centered news perusing application. Though, there is not much of an information available at this time, but Paper looks to be either a standalone versatile provision or a web experience suited to mobile devices, claims the source. There is no official launch date announced yet, but the launch could take place as soon as January end, however, the chances for delay can’t be ruled out at this moment.

Facebook Flipboard Killer App

There are various similitudes between Facebook’s Paper and Flipboard, claims a person close to the matter. Both the apps, basically, act as aggregators of rich media content, showing a mix of news stories from top production houses likes the Huffington Post or BusinessInsider, on top of status updates coming from Facebook clients — all in all, it carries an outwardly shocking paper-like style, something that resemble the pre-digital era when people used to consume information via traditional styled newspapers.


Paper is an outcome of a multi-year exertion from the group behind the highly popular and used Facebook News Feed section – a rich stream of ceaseless substances that streams down the middle of clients’ pages, occupied with a bag of announcements, imparted news stories and paid publicizing from Facebook advertisers. The complete development is regarded as ‘Project Reader’, also claimed by multiple sources, initiated by Facebook’s Vice President of Product, Chris Cox.

Facebook’s stronghold over nearly 1.2 billion internet users helps to roll out such vivacious projects. However, a constant growing migration of desktop users to mobile remains the challenge and the social giant is actively working to monetize its mobile traffic with the help of mobile centric apps, the likes of Paper.  Recently, Facebook announced the upcoming ‘Death of Sponsored Stories’, the decision is being considered as an effort to boost NewsFeed Ads for advertisers. Boosting Page updates, mobile app promotion, Page engagement or increasing Likes for a page and all of these are inline with appearance on users’ NewsFeed.

But the challenge with Paper doesn’t end with the launch of the app. Nearly 40% of Facebook users comes from top five countries – USA, India, Brazil, Indonesia and Mexico. None of these countries but the U.S.A. is known for great digital reading habits. In fact, Flipboard is yet to witness a sizable spike in reader acquisition. Countries like India, which is now the second largest country with 92 million users on Facebook, is going through a mobile revolution phase and people are most fascinated towards Smartphones and tablets than ever before. However, making them understand the true meaning of ‘Smartphone’ by leveraging upon mobile internet by far remains the biggest challenge.

Decisively, the biggest challenge for Facebook is to make users adopt and use Paper, actively. And, with the presence of many other similar products, the likes of LinkedIn Pulse, Google News Reader and other 3rd party independent apps, it seems to be an uphill task for Facebook – unless it deviously forces users to adopt the app like Google did with Google+.


Please enter your comment!
Please enter your name here

Latest News

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This