About 33% Of B2C and 20% Of B2B Firms Have Generated Revenue From Social Media [INFOGRAPHIC]

Must Read

New RBI Guidelines Force You To Memorise All Of Your Card Details

It's time to get your brain prepped to do some much-needed homework and commit to memory the...

Bounce Layoff: Bike Rental Startup To Pivot Into New Vertical

Bike-rental startup Bounce has laid off a massive chunk of its workforce in a bid to survive...

Zomato Beefs Up Valuation Prior To IPO In Its Latest Fundraising Round!

Before heading to the stock market with an IPO, the homegrown food delivery startup Zomato beefs up...

Brand marketers across the globe have realised the importance of various social media and online marketing techniques. But very few are able to estimate how much to invest or what are the possible returns from a particular investment, or which marketing tactic must be given preference. Nearly 85% of marketers claimed to have learnt latest digital marketing techniques through on-job experience. Marketers are investing hardly 25% of their marketing budget on online marketing and the remaining 75% is being spent on offline marketing. An infographic ‘2014 State of Digital Marketing‘ by Webmarketing depicts possible marketing trends and challenges ahead of marketers in both B2B and B2C sectors in 2014.

A few interesting facts and figures are listed below.

  • In the B2B sector, nearly 41% are expected to focus on generating leads, 27% on driving sales and about 17% in improving brand awareness amongst the masses or in the market. Marketers are likely to follow various inbound marketing techniques to generate leads as its costs 62% less per lead than traditional outbound marketing methods.
  • In the B2C arena, close to 40% stressed importance on driving sales, 27% on creating awareness and 18% in generating leads. A major share of strategy is likely to be online as a majority of consumers are flocking to various websites, networking sites and other platforms where advertising can be quite rewarding.
  • Currently, 75% of the budget invested by marketers is on offline marketing and a mere 25% for online.  About 63% are planning to focus on content and about 50% on outsourcing of search marketing.
  • About 75% plan to spend more on mobile as usage of Smartphone and tablets is on the rise.
  • One out of every five B2B marketers and one in three B2C marketers have generated revenue from social media.
  • Hardly 17% have succeeded in standardising their returns or ROI from SEO marketing, 12% in case of social marketing and 36% in case of e-mail marketing. Marketers might not want to risk their investment unless the insight of success reports from advertising on a particular ad network is clear.
  • Nearly 84% of respondents had no idea about returns from display ads and 71% had no clue about returns from SEM marketing tactics.
  • About 33% of marketers were clueless about the channel which is likely to generate most revenue and 26% were confused about the highest lead generating channel.
  • Best-in-Class, Synergy, Thought Leadership, Viral, ROI and KPI were the most hated buzzwords by marketers.

2014 State of Digital Marketing

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Reliance Aims To Launch Its Own Version Of UPI-Like Payments Network With Google And Facebook!

The mammoth tech-petroleum conglomerate Reliance aims to create its own version of UPI! According...

TikTok Coughs Up $92 Million In Fine For Harvesting User Data Of Minors!

The popular short-form video app TikTok simply can’t catch a break! Besides dealing with its botched acquisition now stuck in limbo, the...

Facebook Continues Taking A Jab At Apple With New Marketing Campaign

Even after a month of attacking and accusing Tim Cook Zuckerberg is still very much fizzle out from Apple’s major blow to...

Xiaomi Levels Up On India Manufacturing: 99% Smartphones Are Made In India

Xiaomi really is digging its heels to live up to a commitment. One of the first adopters of the...

After SMS, WhatsApp Now Becomes A Threat To Cell Calling: 1 Billion And Counting

It already buried the SMSes in the ground. Now, traditional cellular calling is next on the hit list. The number of WhatsApp...

Flipkart Quickly Learns From the Mistake Amazon Did: Setting Up A Level Playing Field For Sellers!

Unlike Amazon which allegedly implemented unethical strategies to tackles India’s FDI policy for e-commerce marketplaces, Flipkart plans to do it right!

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This