Nearly 83.6% Of Fortune 500 Firms Have Adopted Twitter Inc. (TWTR)! Social Currency Index Is A Decisive Factor In Measuring Twitter Marketing Efforts! [INFOGRAPHIC]

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

A Majority of Web Professionals Prefer WordPress For Building Websites [STUDY]

The advancement in technology and network infrastructure has triggered an unprecedented competition among web professionals, who are willing to launch...

San Francisco based 140 character firm, Twitter Inc. (NYSE:TWTR) has topped the social media news section in second half of 2013, with its historic IPO debut. Its growth potential was the most talked about and investors had showed confidence in it. Twitter, with its unique customs and traditions like Retweets, Favoriting, Following and viral nature has enacted as a  prolific information network which a majority of brands fail to realise. Brand firms using Twitter smartly are gaining significant returns. It is vital for brand marketers to get acquainted with tricks and tactics of Twitter marketing and use the platform to gain maximum benefits.

Leading  social service provider InsightPool had conducted a study based on Fortune 500 firms’ Twitter activities in an Infographic. Few interesting findings are listed below –

Social currency is defined as garnering of returns in terms of brand visibility, brand perception and brand affinity garnered by a Twitter brand account via engagement formats such as Retweets, Favoriting, Following and a lot more.

  • Nearly 83.6% of Fortune 500 firms have Twitter accounts which is the highest compared to the adoption of any other social media site by Fortune 500 firms.
  • Social touchpoints such as Follows, Favorites and Retweets which generate social currency and lead to an increase in brand affinity and brand perception is adopted by very few of the Fortune 500 firms on Twitter.
  • Nearly 71% are following less than 1000 accounts and about 88% of them favorite less than 30 times a month. The engagement must be higher such that the firm’s Followers get a feel of person-to-person interaction.
  • Hardly 83% are Retweeting less than 30 times a month. More engagement in the form of Retweet, Favoriting and Following is important as the followers are less doubtful about impersonation of the firm’s social media account.
  • Well-known American entertainment company Live Nation Inc. (NYSE:LYV) was ranked number one in terms of social currency rankings in Q4 of 2013. These rankings were given based on the firm’s Twitter engagement rate in the form of Retweets, Follows and Favoriting.
  • Master Card (Fortune 348 firm) was the second highest ranked amongst top social currency index firms. The Home Depot, UPS, FedEx Corporation, StarBucks Coffee, ALCOA, Marriot and Tyson were other prominent firms with significant social currency indexes in ranking order as listed above.
  • Whole Foods Inc. (NASDAQ:WFM), the world’s largest U.S based retail store providing natural and organic food was ranked number one (in terms of fan base) with 545,726 follows.
  • Jet Blue was next in line with 107,247 follows, Star Bucks was ranked 3rd as it had more than 83,395 followers or Twitter users. Coco Cola (67,884 follows) and StarWood (59,758 follows) were 4th and 5th respectively.
  • Top 5 companies based on Retweets are Monsanto with 451 Retweets, Time Warner with 369, Yahoo! with 348, Lilly with 307 and CA with 260 retweets. Twitter users were quite excited and had a positive impact (in favor of the brand) when their tweets were Retweeted by the firm’s Twitter accounts.
  • Top 5 amongst Fortune 500 firms, based on Favoriting activity of users/followers’ Tweets by the brand on Twitter are JCPenney with 1608 Favorites, Star Bucks with 815 favorites, Marriott with 798 Favorites and Liberty Mutual with 770 favorites.

infographic twitter for fortune 500

Source: Insight Pool



  1. TWTR: what reasonable investor would go against ALL of the analysts’ downgrades?
    Date    Firm    Type    Rating
    (Past)    PT
    (Past)    Start $    End $    % Chg.    Details
    1/6/2014    CRT Capital
    Downgrade    Fairly Valued
    (Buy)    N/A
    (N/A)    69.00    65.08    -5.68%    Details
    1/6/2014    Morgan Stanley
    Downgrade    Underweight
    (Equalweight)    33.00
    (N/A)    69.00    65.08    -5.68%    Details
    12/27/2013    Macquarie
    Downgrade    Underperform
    (Neutral)    46.00
    (N/A)    73.31    65.08    -11.23%    Details
    12/17/2013    Atlantic Equities
    Downgrade    Neutral
    (Overweight)    50.00
    (34.00)    56.61    65.08    14.96%    Details
    12/16/2013    Wells Fargo
    Downgrade    Underperform
    (Market Perform)    37.50
    (N/A)    59.00    65.08    10.31%    Details
    12/16/2013    SunTrust Robinson Humphrey
    Downgrade    Neutral
    (Buy)    50.00
    (50.00)    59.00    65.08    10.31%    Details
    12/2/2013    BofA/Merrill Lynch
    New Coverage    Underperform
    (N/A)    36.00
    (N/A)    41.57    65.08    56.56%    Details
    11/20/2013    Cantor Fitzgerald
    Downgrade    Hold
    (Buy)    32.00
    (N/A)    41.75    65.08    55.88%    Details

  2. Thank you.  Looks like a nice pennant is setting up, and share price will climb to reach for the Jan 18 calls clustered around 85-95.



Please enter your comment!
Please enter your name here

Latest News

Amazon Prime Video: End Of Subscriber Hunt And Beginning Of An Ad-Fuelled Future!

The streaming landscape of India is going through a rapid transformation. Seems like it is no longer...

Why Is Retargeting Touted As A Secret Weapon For Success By Online Marketers

You know that ads play an important role in driving people to your website if you run a small business and sell...

Happy B’day Chad Hurley: The Co-Founder Of The World’s Largest Video Library

Chad Hurley never cared about success, he mended his ideas and tried to garner the fruits from those. But not every time...

Encouraged By Record Profit of RIL, Ambani Wants To Accelerate 5G Arrival in India

Brace yourselves for the sooner-than-anticipated arrival of  Reliance Jio 5G services because the 63-year-old billionaire tycoon Ambani recently pledged to the speedy launch...

How Mobile Is Becoming A Catalyst Of Online Gambling Market Growth

The global online gambling market is now one of the biggest and it is expected to grow up to 127.3 billion US...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy. The roots of its malice...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This