Mobile Internet Users In India To Reach 185 Million By June 2014 [Report]

Must Read

Hands-Free Resources: How Businesses Are Using AR to Make Workplaces Safe and Productive

The role of efficiency and ease in the modern world has become forefronted when it comes to technology, particularly...

Top Countries by App Downloads Q2 2021: India Dominates With 7 Billion+ Downloads [REPORT]

As the adoption of smartphones and the Internet has increased over the last decade, so has the number of...

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

The explosive adoption of Smartphone in accordance with the higher penetration of internet has allowed people to leverage on any time information. In India – the third largest country by the number of internet users and the second largest country by the number of mobile subscribers – mobile users are overcoming the conservative thoughts of mobile data security, resulting in higher penetration of mobile internet. The number of mobile internet users in India is expected to double between June 2013 and June 2014, according to a recent report from IAMAI titled – “Mobile Internet Users In India 2013“.

The Mobile Internet Users in India 2014:

Mobile Internet Users in India 2014

In December 2013, the number of mobile internet users in India was estimated to reach 130 million and will now grow up to 155 million by March 2014, resulting in a 19% Q-O-Q growth. This growth rate is likely to improve marginally in Q2, 2014 as the number of mobile internet users in India will touch 185 million with a 20% Q-O-Q growth.

Urban India will emerge as the main driver for this growth with a 120% increase in the number of mobile internet users between July 2013 and June 2014. The industry is expected to add 83 million new mobile internet users from urban cities during the stated period, compared to 11 million from rural cities of India.

Advertisements

The report also highlights that nearly 50% of active internet users, in both rural and urban areas, are accessing the internet on their mobiles. The adoption and excitement towards social media, especially Facebook, has pushed mobile phone users to get internet on their devices, resulting in the huge upsurge in mobile internet data consumption. Users’ mobile internet expenditure has gone up to 45% of the total amount spent on mobiles from 43% in 2012.

However, a majority of mobile internet users in India are hooked to the basic or mid-level mobile internet packages. Nearly 35% of mobile internet users in India spend anything between Rs. 100 and Rs. 500 monthly on their phones.  Nearly 9% of mobile users spend more than Rs. 500 and a mere 2% are spending more than Rs. 1000 monthly on their mobile bills. The average monthly mobile bill in India is only Rs. 345, out of which 45% is being spent on the mobile internet.

This depicts that mobile internet users in India are yet to understand the openness and advantages of using various services available through the mobile internet and keeping their consumption below the 1 GB data in a month. In India, 1 GB pack costs Rs 155/month on a 2G network and Rs. 255/month on a 3G network

While the consumption and number of mobile internet users in India are poised to go up, the average selling price of Smartphones has fallen to Rs. 7000 (US$115) in 2013 from Rs. 8,250 (US$135) in 2012.

Despite such a commendable growth, India is yet to make a sizable contribution to the global Smartphone market. Only 3% of total Smartphones across the globe are being used in India. The situation of India is no different in Smartphone paid app market and in-app purchase markets.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Zomato To Give Booster Shot To Grofers Now: Eyes On A Big Chunk Of Grocery Delivery Market

After the historic performance with IPO, Zomato is now gearing up for another milestone - to grab a sizeable...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This