Facebook Inc. (FB) Users Vital For Marketers : An Average Of 8.3 Hrs/Month Is Spent Per User, Total Number Of Connections Exceed 150 Billion+. [INFOGRAPHIC]

Must Read

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the...

Indian-Origin IT Firms Woo Donald Trump Amid Re-elections And India Visit!

Amid the United States going through the presidential election, major Indian-origin biggies such as TCS, Infosys and...

Social media titan Facebook Inc. (NASDAQ:FB) with over 1.189 billion users has attracted brand marketers worldwide and is a formidable platform which brands can’t ignore. Most of the marketers across the globe are investing heavy marketing budgets on Facebook due to the increasing level of engagement of Facebook users on the site. More than 4.5 billion Likes and 4.75 billion Shares are registered on the site on a daily basis, which makes Facebook one of the most happening social media sites and one of the leading choices for brand marketers.

An Infographic by TopMarketingSchools.net highlighted a few important points about why Facebook users are valuable to marketers.

  • Facebook’s user-base according to Q3 earnings report was approximately 1.189 billion users, which is 48.7% more than Q3, 2011 and 18.1% more than Q3, 2012. This massive figure has increased the adoption rates of the platform for marketing and can’t be ignored by brand marketers easily.
  • More than 20 billion collective minutes are spent daily on Facebook by users which means on an average per user spends 8.3 monthly hours on Facebook. This signifies that the amount of attachment users have with regards to Facebook.
  • Nearly 67% of American internet users and 82% of the U.K users across all age groups use Facebook. In the U.S., the largest age category which does a majority of browsing on Facebook is 18-29 years old (83% of them in the mentioned age group).
  • Close to 66% of social media sharing via American mobile users is from Facebook’s iPhone app.
  • There are more than 150 billion total friend connections, which is a highly immense factor as users’ brand engagement activities are reflected in their friends’ feed and hence it garners immense visibility.
  • More than 250 million users play Facebook games each month (as of March 2013), implying that gamification is one of the possible measures which could prove to be viable for brand marketers.
  • As of September 2013, more than 4.75 billion shares are registered per day on Facebook which is an increment by 94% compared to August 2012 statistics of 2.45 billion. People are sharing stories at an unimaginable scale on Facebook and other networking sites.
  • Nearly 76% of users login at least once a day (as per April 2013), and on an average, a user likes at least 40 pages (As per August 2013).
  • Mobile users of Facebook have increased exponentially Q-O-Q, currently the website hosts 874 million monthly mobile active users, which is 73.5% of overall MAUs. In Q2 2013 the mobile MAUs’ figure was 819 million and in Q1 (2013) it was 751 million.

why facebook users are valuable to marketers

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Digital Payments in India: UPI Stands Triumphant Over Debit and Credit Cards

UPI or the Unified Payments Interface has become one of the fastest-growing payment platforms in India and...

Backed By Narayan Murthy, Jeff Bezos To Go After Zomato And Swiggy!

Just when Zomato and Swiggy thought that after the acquisition of UberEats by Zomato, the food delivery market in India is going...

India Wants A Bigger Chunk of $100 Billion In Global Taxes Levied On Google, Facebook and Amazon

It has been reportedly found out that India is adamantly pushing for a huge change at Organisation for Economic Cooperation and Development...

Facebook May Have To Pay $3.50 Per Month To Millions of Users?

Almost every internet tech giant, be it Facebook, Google or Twitter, has flourished by optimising and channelising their strategies that are largely...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the work and update Chrome browser,...

TikTok Owner ByteDance Gearing Up To Challenge Facebook, Apple And Amazon!

ByteDance Inc. doesn’t want their massive success to go downhill after its blockbuster video app TikTok blew up in the social media...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This