The social media industry saw an exuberant growth in 2013 in terms of revenue, acquisition, user-base, features and a lot more. Social media sites have changed the lives of many and have helped them easily connect to the outside world. Progressive social media sites which were in talks this year are – The social media titan Facebook Inc. (NASDAQ:FB), micro-blogging specialist and historic IPO debutant Twitter Inc. (NYSE:TWTR), the largest professional networking website LinkedIn Corp (NYSE:LNKD), search giant Google Inc.’s (NASDAQ:GOOG) social networking arm Google Plus, the Pin board style photo sharing website Pinterest, the largest photo sharing app Instagram, Vine, Snapchat and others. Social media which was once considered as an upcoming trend and followed by only teens or very niche users is now a daily go to website for more than 1.5 billion people across the globe.
Interesting Facts About Social Media!
Top internet marketing service provider Nowsourcing, has compiled interesting facts and figures of the social media arena which occurred in the last 12 months. Few note worthy ones are listed below.
- World’s largest micro-blogging site Twitter recorded a dream IPO debut and broke all records, by marking a 169% increase (currently trading at $69.96) from its initially set share price of $26.
- The San Francisco based 140 character service has over 232 million monthly active users of which more than half (59%) are actively tweeting users, whereas the rest just browse through interesting tweets.
- Twitter also included images and videos within its tweets which is likely to gain 150% more re-tweets. Users on an average spend 170 minutes per month on Twitter.
- Twitter’s video sharing app, Vine videos has more than 4X chances of the video being viewed than a branded video. Currently, Vine has over 40 million users worldwide.
- Social media giant, Facebook crossed revenue marks of 2 billion in Q3 of 2013 and has over 1.189 billion monthly active users on the site. Nearly 95% of them log into their accounts daily.
- Of all minutes spent on the internet, 15.8% are spent on Facebook, mainly due to its improved adaptability on the mobile platform, which has led to an increase in active mobile users’ count, up to 874 million or 73.5% of total MAUs.
- World’s largest professional networking site, LinkedIn has more than 259 million users on their site, of which 40% pay for LinkedIn Premium. LinkedIn had recently revamped its design for iPad and introduced LinkedIn Intro.
- Search giant Google’s social networking wing Google Plus had set a new milestone by adding 25,000 new users every day, which means a new sign up is registered every 8 seconds.
- Initiatives like YouTube comment revamp, Google City experts program and others have contributed to increase its user-base count.
- LinkedIn acquired SlideShare.net for $119 million, which accounts for 30% of social media traffic. SlideShare is increasingly being adopted by marketers for advertising their brand.
- Well-known messaging app, Snapchat turned down an acquisition offer of $4 billion and $3 billion from Google and Facebook respectively. As the networking platform is slowly developing or rather shifting towards messenger apps, both the tech giants realized the need for smart messaging services (result of failure in acquisition – Instagram Direct).
- One of the fastest growing social media platforms, Instagram, recorded more than 35 million #Selfies Post this year.
- Pin board style photo sharing website of over 70 million users, Pinterest’s most followed board is L.L. Bean’s WOODLAND CREATURES with 4,689,706 followers.
- Pinterest recorded a 41% share in traffic to e-commerce sites and an average of $140-$180 per shopper, whereas Facebook drove 37% of traffic to e-commerce websites and registered an average shopping budget of $60-$80.
- Usage of infographics by brand marketers, content analysts and media publishing firms is on the rise. It received engagement levels (in the form of Likes) which were 4X more than presentations and 23X more than documents on SlideShare.