Retail Sector Garnered Maximum +Ve (28%) Brand Sentiments On Social Media! Apple Inc. (AAPL) – Leading With 31% +Ve Sentiments! [Infographic]

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Has Zuckerberg Finally Accepted That Facebook Spies On Users?

It seems like Facebook is headed towards more investigation and scrutiny as recently, Facebook has been alleged...

Increasing adoption of social media by web users across the globe has evoked discussions, story sharing and opinions pertaining to various global brands on social media sites. People are increasingly using social media to place any query, complaint or share their experiences on social media by tagging the brand name, so as to notify the brand page admins to go through the discussion or message. It is vital for all brands to be active on all major social media sites to keep a watch on discussions prevailing and related to their social media sites, as it a prolific center for customer feedback.

Leading first generation social media tools provider for enterprise, uberVU, conducted a survey which tracked mentions of 5 top brands in 5 industries – retail, financial services, auto, airlines and beverages – to compare the percentages of positive and negative mentions in the last 3 months (holiday shopping season). Few interesting findings from the report are listed below.

  • For brand sentiments (-Ve) in retail section, Walmart Inc. (NYSE:WMT) was number one in terms of negative sentiments with 20%, followed by Sears with 15% and JCPenny with 12%.
  • Retail giants garnered a lot of mentions on social media sites in the holiday shopping season. An average of 12% negative sentiments were mentioned for brands in the retail section.
  • In case of positive brand sentiments on social media, KOHL’S was the leading retail brand with 33% positive sentiments, followed by Target Corp. (NYSE:TGT) with 31% and macy’s with 29%.
  • In the financial sector, JP Morgan was bottom-most with 18% negative brand sentiments, ally and Bank Of America Corp. (NYSE:BAC) did little better with 16% negative sentiments.
  • Promotions of special deals and perks have given credit cards an edge over banks. American Express Company (NYSE:AXP) was topmost with 45% positive sentiments, followed by DISCOVER (NYSE:DFS) with 38% positive sentiments, MasterCard Inc. (NYSE:MA) as next in line with 34% positive sentiments on social media sites.
  •  In the Auto industry, Subaru was listed as number one with 35% positive reviews/sentiments on social media sites, followed by Volvo with 29% and Fiat with 26%. Chrysler ended up last with 14% negative sentiments, Honda Motor Co. (NYSE:HMC) with 13% and Volkswagen garnered 11% negative reviews.
  • Airline industry was dominated by JetBlue Corp. (NASDAQ:JBLU) with 36% positive reviews, followed by Virgin Atlantic with 35% and Southwest Co. (NYSE:LUV) with 31% positive reviews on social media sites.
  • Top Beverage brands like Dr Pepper Inc. (NYSE:DPS), Snapple and Mtn Dew recorded 36%, 35% and 31% positive sentiments respectively. Beverage industry recorded 16% average negative sentiments which is the highest across different sectors.
  • Pure Life ended last with 39% negative brand sentiments, Dasani recorded 23% and Kool Aid 22% of negative sentiments on social media sites.
  • Technology/ computer products are hot sell-outs right now. Apple Inc. (NASDAQ:AAPL) was the leading technology firm with 31% positive sentiments, followed by Dell Inc. with 19% and IBM with 16% positive sentiments.
  • Hewlett Packard was bottom-most with 11% negative brand sentiments, Samsung Corp. (KRX:005930) and Microsoft Corp. (NASDAQ:MSFT) recorded 10% negative sentiments each.top brands on social media sites

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

India Bans 43 More Apps As Indo-China Feud Continues

The latest move of the Indian Government has proved that Chinese-origin apps won’t catch a break any...

ShareChat Acquisition: What’s Google Up To?

The news related to acquisition of ShareChat is once again making rounds on the internet. It seems like Google...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week, after Tesla Inc.'s rocky road...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought to your decision of buying...

Facebook Threatens Research Team To Shut Down In A Bid To Hide Their Dirty Secrets

Facebook Inc. (NASDAQ:FB), in a bid to hide their dirty secrets, recently threatened a small academic team to shut, all in the...

Does CCI Verdict On Reliance Future Group Deal Hints Who Will Have The Last Laugh?

Biyani's Future Group, Ambani's RIL, and Bezos' Amazon have been in a three-way dispute for the past month. This dispute was sparked...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This