Trending Consumer Trends : Smartphones Changing The Way People Use Technology [Study]

Must Read

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

Zomato Offers Unlimited Free Delivery To Match Swiggy Super

The competition between Zomato and Swiggy is bound to intensity as both the food delivery unicorns have created a...

Elon Musk Puts His Weight Behind Epic Games Against Apple!

Elon Musk and Apple has a kind of weird connect. As Elon is known to be too vocal when...

Smartphones are changing the way we talk, the way we decide our food, the way we enjoy ourselves and above all, the way we spend our money. Smartphones are not only changing the way we live our lives but also the way the world does its business.

Apps Rule The World

Smartphone apps are used today for day to day activities. In modern context, Smartphone apps are used by people to decided how to commute, what and where to eat, what to watch and what to shop. Apart from these leisurely activities modern Smartphone users use apps for their banking and utility needs. App are also being used by the users to vent their dissatisfaction with both private and public sectors.

Predicted Availibility of Mobile Services

A study was conducted by Ericsson in Sao Paulo, Beijing, New York, London and Tokyo to evaluate possible future services concepts in city life. Users predicted around 25% increase in availability of services within a year and a further 25% increase in 3 years. This increase is predicted across all levels of services in city life like shopping, restaurants, leisure facilities, children/elderly care, communication with authorities and traffic.

Advertisements

Body Is The New Password

biometrics_survey

When in September Apple introduced the fingerprint scanning technology on its iPhone 5S , it was met with a lot of skepticism. But now consumers have started embracing it for its convenience. In a recent survey conducted by Ericsson around 61% of consumers told that they were ready to use fingerprints to unlock their Smartphones. While around 52% were ready to use fingerprints to replace all internet passwords and 50% were even ready to use fingerprints for online credit card purchases. About 48% consumers were ready to use retina recognition to unlock their Smartphones.

The survey showed that the modern consumer is comfortable with using their bio-metrics to get rid of long complex passwords for their different subscriptions. Use of bio-metrics also helps them to get rid of the problem of remembering different passwords and also provides them relief from passwords getting hacked. The bio-metrics capability of Smartphones could be harvested by banks to provide its consumers with more secure service. Use of bio-metrics could harness the next big revolution in the telecommunication industry.

Smarthealth

health-hand

Smartphones have unleashed an era where people can keep track of their health and wealth. Smartphones have proved to be a boon for health fanatics who want to stay abreast about information pertaining to their health. These tracking apps provide people with multiple benefits, they can keep all their health related data at one place and analyse them if they want to compare them with their friends over social networking sites.

health survey

In a recent survey carried out by Ericsson, around 40% of the consumers it contacted wanted their Smartphones to log their daily physical activities, while 56% wanted a ring to monitor their blood pressure and pulse, another 59% wanted a wristband to monitor their sleep and walking habits.

The Fifth Element

internet-4-necessities

Internet has become the fifth element for many of us. Lack of proper bandwidth over telecommunication signals has been the most cited complaint of mobile users. Wi-Fi connections in public places have started making appearances, but finding them is not very easy. Most of the Smartphone users use their phones for high bandwidth usage like watching videos and playing games while commuting and a lack of quality internet signal is the cause of frustration for most of them.

Advertisements

intenet-survey

The latest study shows that only 39% of consumers in emerging nations are content with the internet speed while commuting, while only 29% nations among industrialized nations are satisfied with the internet speed.

Social Watch

video-watching
Social Media plays a big part in what we watch over on internet, be it YouTube videos, movies or TV series. People are generally influenced by what their friends watch and share on social media like Facebook and Twitter. Most of the recent hits on YouTube became hits only after they started trending on Facebook and Twitter. Social media websites have now started dictating what to read, listen and what to watch.

Play-Pause-Play

pause_play_stop

Devices in our homes and offices have started talking to each other. It has become a daily routine for people to start watching something on their TV, pause it and then again start watching the same series right from where they had paused on their Smartphones, while commuting. Devices have integrated seamlessly with each other and with our lives. TV today talks to the tablet, tablet to Smartphones and Smartphones to the laptop.

Survey-1024x483

This Pause and play facility offered by major streaming services have changed watching TV or movies from being time consuming entertainment activities to 10 minutes refreshing activities.

Source: Consumer Trends 2014

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Apple iPhone 13 Will Come With The Most Demanded Feature, Finally!

What is your most important expectations from Apple iPhone 13 which is scheduled for launch next month? A better camera...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This