72% Of Prospective U.S. Tablet Buyers Plan To Buy An Apple iPad : 55% Will Go For The iPad Air [Report]

Must Read

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country...

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Apple Inc. (NASDAQ:AAPL) iPad is all set to eat up other tablets’ sales in the U.S. during the holiday season. According to the latest reports, based upon a survey done in the U.S., nearly 72% of prospective tablet buyers are planning to buy one of the iPad models in the next three months.

The findings are based upon the study conducted by consumer research agency Changewave earlier in November this year. The whole objective of the study was to track down the changed mindset of the prospective tablet buyers in the US before and after the launch of the iPad Air especially during the holiday season when most of the products are tagged with lucrative discounted price.

Apple iPad Sales Holiday Season 2013

In August, only 55% prospective buyers were willing to opt for the iPad, while by November the figure shot up to 72%. Before Apple introduced the iPad Air in October this year, 13% and 12% of prospective tablet buyers in the U.S. were willing to buy Samsung Galaxy Tab and Google Nexus, respectively. Interestingly, post iPad Air launch, this figures shrunk to single digits.

Advertisements

The iPad Air leads with a distinctive margin than other models of the iPad projected market. Nearly 55% are willing to opt for the iPad Air compared to 16% of those who will fall for the iPad Mini with Retina display. The demand for older versions of the iPad stays thin but 17% of prospective iPad buyers also claim they are still not sure about which model to opt for.

The Apple iPad Air is the fastest growing tablet among all the other models of the iPad. Within the first 45 days of launch, the iPad Air had already gained 3.5% of the total iPad market – fastest growth ever for any iPad model in Apple history. A majority of iPad Air sales would be driven from upgrades or new sales, as expected. The iPad 2 users are most likely to upgrade to the iPad Air and new small screen tablet users in the U.S. are likely to buy the iPad Mini with retina display.

The rosy picture might not last long as Apple iPad is constantly losing grounds against Android tablets. It’s been estimated that by 2017, three out of every fours tablet sold would be powered by an Android while Windows OS and iOS would fight to power the left over tablet devices.

Source: ChangeWave Research

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Google Is Dragged To Court For Spying On Employees And Firing Them!

It seems like Google is finally going to pay their dues for spying on their employees!

Exclusive: PhonePe Raises ₹5,000 Crore At A Valuation of ₹45,000 Crore

The digital payment company PhonePe has raised Rs 5,000 crore (approx $690 million) in a fresh round of funding. After the new...

Pre-Pandemic Level Job Recovery To Not Become A Reality Till 2024!

The COVID-19 pandemic led to millions of job losses all around the world. Now, while many reports suggest the global economy is...

Apple Mac Devices Are Being Affected By A New Malware Meant To Spy And Steal Information

If you are a Macbook user, then beware! There’s a new form of malware doing rounds on the internet and specifically targeting...

Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack recently sold its business to...

The Launch of ATT Feature Will Make Apple-Facebook Privacy Feud Nasty

Apple's firm stand has itched Facebook's co-founder Mark Zuckerberg. Much of today's internet usage has become heavily...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This