Of all of the modern conspiracy theories out there, the most fun and interesting of them all involves Google Inc. (NASDAQ:GOOG). Big G is the – eye in the sky – right next to the government, watching everything you do, recording all the keystrokes.
The amount of information gathered by the search giant is incredible. But from a marketing perspective, it’s simply amazing. However, many marketers are weary of trusting a company like Google because it primarily operates for profit. Why distrust this profit motive?
Some people believe that there’s something inherently dishonest about making money. Others view it as a necessarily evil. Still others view it as basically good, with some inherent contradictions that are necessary for the system to work.
Regardless of how you view the profit motive, one thing is clear : Google’s business is driven by it, and there’s nothing remotely opaque about that fact. From clicks to page views, the giant search company organizes the world’s information in such a way so as to extract maximum dollars from it. It needs to – practically all of its income comes from those tiny classified ads on its display and the search network.
And, advertisers pay, big time, to the tune of $38 billion a year (and growing). Here’s how it all breaks down. Before you jump to the infographic below, here are a few highlights:
- Just by getting moved to the second page on Google search results, a website loses almost half of its potential traffic (95%).
- SEO experts must focus more on 5 words long keywords (long tail query) to record the maximum CTR (Click Through Rate).
- Organic search results perform much better than paid ones. The farther one records 6% CTR against 94% by latter ones.
- Paid Advertisers must design their campaign largely for women. Women trigger 53% of total clicks on paid ads.
- If your business has local components like a shop, services etc, make to claim your Google+ account and get listed into Google Local for higher rankings. Google intelligence engine prioritizes results relevant to users current location.