Is Google Inc. (GOOG) Dictating SERP (Search Engine Result Page) For Dollars? [Infographic]

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Of all of the modern conspiracy theories out there, the most fun and interesting of them all involves Google Inc. (NASDAQ:GOOG). Big G is the – eye in the sky – right next to the government, watching everything you do, recording all the keystrokes.

The amount of information gathered by the search giant is incredible. But from a marketing perspective, it’s simply amazing. However, many marketers are weary of trusting a company like Google because it primarily operates for profit. Why distrust this profit motive?

Some people believe that there’s something inherently dishonest about making money. Others view it as a necessarily evil. Still others view it as basically good, with some inherent contradictions that are necessary for the system to work.

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Regardless of how you view the profit motive, one thing is clear : Google’s business is driven by it, and there’s nothing remotely opaque about that fact. From clicks to page views, the giant search company organizes the world’s information in such a way so as to extract maximum dollars from it. It needs to – practically all of its income comes from those tiny classified ads on its display and the search network.

And, advertisers pay, big time, to the tune of $38 billion a year (and growing). Here’s how it all breaks down. Before you jump to the infographic below, here are a few highlights:

  • Just by getting moved to the second page on Google search results, a website loses almost half of its potential traffic (95%).
  • SEO experts must focus more on 5 words long keywords (long tail query)  to record the maximum CTR (Click Through Rate).
  • Organic search results perform much better than paid ones. The farther one records 6% CTR against 94% by latter ones.
  • Paid Advertisers must design their campaign largely for women. Women trigger 53% of total clicks on paid ads.
  •  If your business has local components like a shop, services etc, make to claim your Google+ account and get listed into Google Local for higher rankings. Google intelligence engine prioritizes results relevant to users current location.

Google Design Changes Search Engine Optimisation

Source: VirtualHosting

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