Apple Inc. (AAPL) Maintains Its Lead But Samsung Narrows Its Gap : Mobile Ad Impressions, Q3, 2013 [Report]

Must Read

The Hacking Of Jeff Bezos’ Phone: Facebook Blames Apple!

Hacking someone's phone through some malicious app or by injecting some code is nothing new. But when...

Amazon India Food Delivery Business: An Emerging Threat for Swiggy and Zomato?

After establishing its prowess in one-day delivery and two-hour delivery, Amazon India is looking to expand into...

Google Drones Will Make Delivery Industry Undergo A Radical Shift from 2017

Google is set to bring another disruptive change to the way people receive products these days. According to Reuters...

Apple Inc. (NASDAQ:AAPL) maintained its top position among Smartphone manufacturers with 34.99% of ad impressions worldwide, as per a report by Millennial Media. Although its share of ad impressions fell by 4.32% as compared to Q2, 2013 . Consumer electronics giant Samsung maintained its second position with 29.58% of ad impressions. Although it reduced the gap between itself and Apple by 3.39 % as compared to Q2, 2013.

Top 20 Mobile Devices By Impressions In Q3, 2013

Even though the number of ad impression’s fell by 1.52% when compared with Q2, 2013 to a low of 20.73%, the iPhone maintained its lead position among the top 20 devices as per ad impressions. While on the other hand Samsung Galaxy S strengthened its second position by increasing the number of ad impressions by 2.4 % to 12.2 % as compared to Q2, 2012.

Three of Apple’s devices, the iPhone, the iPad & the iPad Touch made their way into the top 20, while Samsung had 6 of its devices in the top 20 devices, as per ad impressions. Blackberry which had 4 devices in Q2 had only 3 devices in Q3 among the top 20.

Advertisements

Just like Q2, tablets showed a 3% Y-O-Y growth to corner 23% of the ad impressions. While the share of Smartphones reduced by 2% Y-O-Y to 73%. Six of the top 20 devices in this quarter were tablets.

Smartphone vs Tabets by Impressions Q3, 2013

The Apple iPad was responsible for a majority of ad impressions in the tablet segment with 55% ad impressions. The iPad leads among the tablets.

Market Share By OS 2013

The iOS and Android continued to maintain their monopoly in ad impression’s while accounting for 93% of the market. Android saw an increase in its share from 52% in Q2, 2012 to 56% in Q3, 2013, while iOS increased its share from 34% in Q2, 2012 to 37% in Q3, 2013. Both Android and iOS grew their market from Symbian and Windows OS. While the fall of Nokia, the Symbian OS market share went down to zero, Windows OS market share fell down by 4% to 1% as compared to Q2, 2012.While Blackberry OS share of ad impressions fell by 2% compared to Q2 ,2012 to 6%.

Developers Trend Ad Impressions Q3 2013Source Millenium Media

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

The Hacking Of Jeff Bezos’ Phone: Facebook Blames Apple!

Hacking someone's phone through some malicious app or by injecting some code is nothing new. But when...

Amazon India Food Delivery Business: An Emerging Threat for Swiggy and Zomato?

After establishing its prowess in one-day delivery and two-hour delivery, Amazon India is looking to expand into the domains of food delivery....

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience with the phenomenon, especially in...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

Constant Internet Suspensions In India Affecting Online Transactions and Economy Adversely

In the wake of the highly controversial and prejudiced Citizenship Amendment Act and other related legal developments such as the NRC, IT...

The Current Generation Require Technology In Class To Make The Most Of Future Opportunities

Technology is the current drive for everything. It has influenced all aspects of life, including cultures. It affects the way we live,...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This