Apple Inc. (AAPL) Maintains Its Lead But Samsung Narrows Its Gap : Mobile Ad Impressions, Q3, 2013 [Report]

Apple Inc. (NASDAQ:AAPL) maintained its top position among Smartphone manufacturers with 34.99% of ad impressions worldwide, as per a report by Millennial Media. Although its share of ad impressions fell by 4.32% as compared to Q2, 2013 . Consumer electronics giant Samsung maintained its second position with 29.58% of ad impressions. Although it reduced the gap between itself and Apple by 3.39 % as compared to Q2, 2013.

Top 20 Mobile Devices By Impressions In Q3, 2013

Even though the number of ad impression’s fell by 1.52% when compared with Q2, 2013 to a low of 20.73%, the iPhone maintained its lead position among the top 20 devices as per ad impressions. While on the other hand Samsung Galaxy S strengthened its second position by increasing the number of ad impressions by 2.4 % to 12.2 % as compared to Q2, 2012.

Three of Apple’s devices, the iPhone, the iPad & the iPad Touch made their way into the top 20, while Samsung had 6 of its devices in the top 20 devices, as per ad impressions. Blackberry which had 4 devices in Q2 had only 3 devices in Q3 among the top 20.

Just like Q2, tablets showed a 3% Y-O-Y growth to corner 23% of the ad impressions. While the share of Smartphones reduced by 2% Y-O-Y to 73%. Six of the top 20 devices in this quarter were tablets.

Smartphone vs Tabets by Impressions Q3, 2013

The Apple iPad was responsible for a majority of ad impressions in the tablet segment with 55% ad impressions. The iPad leads among the tablets.

Market Share By OS 2013

The iOS and Android continued to maintain their monopoly in ad impression’s while accounting for 93% of the market. Android saw an increase in its share from 52% in Q2, 2012 to 56% in Q3, 2013, while iOS increased its share from 34% in Q2, 2012 to 37% in Q3, 2013. Both Android and iOS grew their market from Symbian and Windows OS. While the fall of Nokia, the Symbian OS market share went down to zero, Windows OS market share fell down by 4% to 1% as compared to Q2, 2012.While Blackberry OS share of ad impressions fell by 2% compared to Q2 ,2012 to 6%.

Developers Trend Ad Impressions Q3 2013Source Millenium Media

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