Apple iPad Air vs Apple iPads 2013: Farther More Popular With 3.5% Market Share [STUDY]

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Happy B’Day Gordon Moore: One Of The Founding Fathers Of Silicon Valley

Gordon Earle Moore co-founded the paramount Intel Corporation (NASDAQ: INTC) with Robert Noyce in July 1968, which is worth $204.16...

The new iPad Air, launched by Apple Inc. (NASDAQ:AAPL), about a month back, is sweeping the market with distinction. A recent study on iPad Air market share by December 2013 from Fiksu – a company that keeps a track of the overall active iOS devices worldwide – shows that adoption of the iPad Air is much faster than any of its predecessors. The iPad Air now controls 3.5% of the total iPad market in just 37 days since launch while, after the same number of days, the iPad 4 had managed to control only 1.76% of the total iPad market.  The results could have a significant impact on holiday season sales, but such a huge gap clearly depicts how the market is responding to Apple’s latest offering in the tablet arena.

This gap is apparently widening as Apple has just introduced the iPad Air in India. To lure Indian consumers, Apple has priced it at an affordable price but still the eventual price tag could prove a little heavy on the buyers’ pocket. While the 16 GB WiFi variants of the iPad Air has been price tagged with Rs. 35,900/-, its cellular version, a 16 GB variant asks buyers to shell out Rs. 44,900/-

Apple iPad Air Market Share December 2013

Overall, Apple iPad 2 is by far the most popular generation of iPads as on December 8, 2013. The new iPad Air could be gaining ground pretty fast but more than 36% of iPad users are still using the iPad 2, against 17.2% iPad 3 users and 21.6% of those using the iPad 4. Interestingly, Apple iPad Mini is also enjoying a sizable market share (20.3%).

Advertisements

However, since October 31, 2013 – a week before the iPad Air was launched – it were the iPad 2 owners who had migrated to the new iPad Air most. Between October 31 and December 8, the iPad 2 lost nearly 3.3% of its market. While the iPad 3 and the iPad 4 lost close to 1% share, the iPad Mini saw a slight increase in market share for the same period.

Unfortunately, despite such a terrific response to its latest debutant, Apple iPad’s market share is estimated to shrink to 30% of the global tablet market by 2017, with Android taking a big lead by grabbing almost 58.8% market share. It would be interesting to see whether the global reach of the new iPad Air can tilt the estimation in Apple’s favor or whether Apple disappoints further.

Source: Fiksu

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This