Gaming Industry In India 2014: Lenovo Is Gamer’s Friend, Says Amit Chatrath – Product Manager Lenovo India [Interview]

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The worldwide video gaming industry has seen a healthy 20 per cent growth, year-on-year, till now and is touted to reach $111 billion in 2015, crossing $100 billion figure in 2014. Mobile and PC gaming industry together will share 30% of this market and the contribute is estimated to grow to nearly 40% by 2015. We already know that the Indian mobile app and games market will be making Rs. 2,700 Crore by 2016. In 2008, the console gamers accounted for 42 percent among all gamers in India, while 37 percent primarily played games on their PC. This year the composition has flipped to give the PC gamers a lead of 51% vis-à-vis the console gamers at 30%. And this is one of the reasons why Lenovo has taken a leap and wants to be seen as one of the key game changers in this market. Giving the flexibility of being mobile, while retaining the powerful experience of the PC, Lenovo has launched the Y510P, Z510 and Horizon.

Worldwide virtual goods market reached $15 billion, according to Super Data Research, which gives us a fair idea of how much the gamers are willing to spend on making sure their experience is top class. While half of the mobile users access gaming content, according to Internet & Mobile Association of India estimates, PC-ownership in households has increased significantly. Lenovo also confirmed, a shift in trend where 5% had gaming ready PCs and 50% of their customers were looking for better graphic processing power.

Lenovo’s Gift To Gamers in India

Being among the top 10 Gaming laptops of 2013, the Ideapad Y510 has already carved a niche with 4th generation processors and uncompromising specs. The focus is on LAN gaming and there is an attempt to lure the mobile game players, the integration of BlueStacks App Player into the recent Lenovo gaming products has introduced an all new dimension by introducing the ability to take advantage of the Android games through the Google Play Store on the Microsoft Windows 8 powered devices. The swappable drive bay, Lenovo Ultrabay, allows the user to swap another hard drive, another fan or even another GPU, enhancing the capacity of the device and making it a more potent alternative for serious gamers.


What About The Support System?

Lenovo has something in store for the developers as well. Amit Chatrath, Product Manager at Lenovo India, believes that by bundling games with the devices and with a marginal cost increase, the developers could be rewarded and this could serve as a motivation factor.

With the introduction of products such as Lenovo’s current offerings, one of the world’s fastest growing industries is bound to see further propulsion. These products and others like these are the exact impetus required for the video game industry.

Amit Chatrath, Product Manager – Lenovo India, talks about the gaming market in India, in this exclusive interview to dazeinfo.



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