Facebook Inc. (FB) Leads With 60% Share In Shopping Traffic For Retail Websites! Polyvore and Pinterest Making Significant Mark In The Race [INFOGRAPHIC]

Must Read

Google Just Got Super Smart: Launches The Knowledge Graph

If there is one product on the Internet that has had absolutely no competition whatsoever, it is Google Search....

What Everyone Ought To Know About Social Bookmarking

As a marketer, you might be wearing different hats in your startup. Strategizing content, Executing SEO activities, drawing a social media...

E-Commerce Industry In India Worth $13.5 Billion In 2014: Will Cross $16 Billion In 2015

According to the latest report by IAMAI and IMRB International, the eCommerce industry in India reached a value of INR 81,525...

Social media is no more a place to just interact with friends and peers. It has evolved as a marketing hub for brands to attract shoppers across the globe. We know that more than 48% of shopaholics prefer social media sites to plan for their holiday shopping. Social networking sites like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR) and Pinterest drive more than 15% of overall referral traffic to websites. In case of referal traffic from social networks for B2B websites, LinkedIn Corp. (NYSE:LNKD) is a clean winner with 64% share. A majority of social media sites are innovating themselves to attract users and persuade them to engage with brands. Pinterest’s related pins seem to act as an extra aid to drive referral traffic for e-commerce sites. Twitter’s visual feed is also likely to benefit marketers of various brands and attract users to shop more.

The study which tracked more than 689 million shopping sessions between January and September 2013 by global leaders in omni-channel optimisation RichRelevance, reported that social media titan Facebook dominated with more than 60% of shopping traffic for retail sites, followed by polyvore with 20% and Pinterest with 15%. A few other interesting highlights from the report are:

  • Facebook leads with 4.31 million social shopping sessions followed by Polyvore and Pinterest with 1.41 million and 1.1 million, respectively. Polyvore, a social commerce website with more than 17 million users, has emerged as a top contender for driving shopping traffic to retail websites.
  • Close to 60% of shopping traffic from social networking sites to retail websites comes from Facebook. Next in line is Polyvore with 20% share, Pinterest with 15% share followed by Twitter with a mere 5% share.
  • If we analyse an average conversion rate, yet again Facebook leads at 2.69%, ahead of Polyvore (1.17 %), Pinterest (0.96 %) and Twitter (0.49%).
  • Pinterest generates about $2.1 million sales from social sessions. Facebook generates a massive $10.7 million, Polyvore produced about $6.34 million sales and last in line was Twitter with $93,000.
  • If we consider the average order value per session (AOV), Polyvore drives a maximum AOV of $383.34 followed by Pinterest with $199.16. Facebook recorded about $99.27 and Twitter about $58.02.

Facebook-referral-traffic-retail

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Jio Free Talk Time Offer: Enjoy 300 Minutes Per Month Without Recharge!

The Jio free talk time offer is much appreciated at the time when companies and individuals are doing their...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This