ROI On Facebook Inc. (FB) Ad-Campaigns Rose Up By 3 times In Q3,2013! Conversion Volume Up By 2.85 Times [INFOGRAPHIC]

Must Read

23 Consecutive Quarters of Losses Amounting To $4.5 Billion Led LG To Exit Mobile Phone Market Worldwide

When the going gets tough, the tough get going. But that doesn't seem to fit in the case of...

Reliance Jio Buying Spectrum From Rival Bharati Airtel Is A Win-Win Deal

In what can only be called an unlikely deal between two rivals, Reliance Jio will be acquiring some spectrum...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many students are...

Continuous innovation in advertisement section by Facebook Inc. (NASDAQ:FB) has resulted in terrific growth of ad performances Q-O-Q. Facebook is steadily optimizing its ad units and launching new ad-targeting products, as most of advertiser are narrowing down their target audience and looking for users who find ad engaging. Facebook has done well in responding to sophisticated demands of advertisers and is still striving hard to bring in changes to keep the trust of advertisers for long-term association.

Global social marketing platform Kenshoo Social compared performance of its Facebook advertising clients in the Q3, 2013 with the Q2 in an infographic; Couple of interesting facts and stats observed were:

  • Number of Ad impressions rose by 13% across various ad campaigns launched by online brands.
  • Cost per Click (CPC) fell by 9% and Click volume was up 14.4%.
  • Converting a customer who browses your site to a paying customer; known as conversion rate was up by 2.36 times. Overall Conversion Volume rose 2.85 times.
  • Revenue rose by 2.16 times and ROI was up by 3.04 times.
  • Revenue per click rose by 1.76 times when compared to previous Quarter.

Facebook is continuously bringing in new features to attract advertiser and drive wider reach for their ad campaigns. Introduction of location-based ad campaign, Introduction of FBX, improved analytics report, has resulted in better insights of investment performance for advertisers. Even Advertisers are getting well accustomed to Facebook advertising methods and implementing strategies to drive their direct response goals.

Advertisements

Facebook ad performance Kenshoo Q3 Infographic

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

The Reason Behind Apple Never Launched Immensely Popular iMessenger For Android Is Shocking!

The long ongoing legal battle between Epic Games and Apple has wreaked enough havoc for the latter and Google....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This