Facebook Inc. (FB) Helps B2C Companies To Acquire 77% New Customers [INFOGRAPHIC]

Must Read

Investment on social media marketing is one of the prime objectives in any business strategy, as outcome is huge compared to money invested. This is resulting in more number of jobs for social media marketers and firms have started considering to maintain in-house social media marketing team to acquire new customers through engagements on Facebook, Twitter, LinkedIn and Google+.

The below infographic from Visual.ly highlights few interesting takeaways and statistics justifying brands presence and need on Facebook Inc. (NASDAQ:FB).

  • Nearly 60% of Fortune 500 companies have a Facebook page.
  • About 62% of marketers said social media became more important to them in last 6 months. 77% of B2C and 43% of B2B firms have acquired new customers through Facebook.
  • It is important for brands to have presence on Facebook as brand interaction has increased by nearly 176% in last 1 year.
  •  On an average a Facebook user likes 80 pages and has 130 friends. In U.S, 80% of social media users prefer to connect brands through Facebook.
  • Consumers who follow retail sites on Facebook spend on an average $102.59. ‘’Facebook likes’’ generally lead to purchases. Close to 51% of customers said they are likely to buy a product after liking a brand’s page.
  • Post acquisition of a fan adding Images, Videos and Offers are the main aspects that drive engagement for brand pages.
  • Women are more Facebook friendly when it comes to conversion of fan into customer.

In last 3 years, exploding increment was observed in demand for social media professionals in various firms across the world. Facebook has been major center of attraction for marketers because of its 1.15 billion user base compared to other social networks maintaining far lesser number of users. Engaging customers on Facebook through various strategies like coupons, discount vouchers and entertaining content are best way to drive traffic to your website.

Advertisements

facebook-for-business infography

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

Tesla in Making Moves To Have Presence In India: Scope Of Electric Vehicles In The Country

The wait for seeing Tesla in India may get over soon. Indian citizens can now brace themselves for soon being able to...

Android Users Beware: Your 2FA Code Can Be Stolen By Hackers Now

If you are someone who makes use of two-factor authentication, aka 2FA, to add that extra layer of security on logins and...

Ajit Doval Bears Down On Digital Payment Platforms in India

The grass really isn’t always greener on the other side. With the hoopla and convenience that Digital Payment platforms in India have...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This