Social Media: Most Important Marketing Area For Marketers For Next 3 Years [REPORT]

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...
In last couple of years, Digital marketing has completely dominated over traditional marketing method. World of Digital marketing, however, is fluctuating at faster rate and marketers are finding it tough to prioritize any particular marketing methodology as idealistic. Fast changing trends in choices of customers, new marketing techniques is making job tougher for marketers.
A survey of US marketers from Adobe found that identifying the most important marketing issues, coming over the horizon, was a significant challenge for many of these professionals. There was no clear output derived among respondents about which marketing area would help them in driving higher ROI in next 3 years. About 13% of them claimed social media marketing to be effective measure while about 12% felt personalization and targeting should be marketers’ main focus. Similar figures were observed – between 10-13% of respondents named digital advertising and cross-channel marketing as better alternative.
Marketing Channels in US 2013
Events and PR were supported by less than 5% of marketers. In spite of huge success of a public campaigns launched by world’s 3rd best brand, Coco Cola, very few marketers were found in favor of event as effective marketing method. Many marketers sais that adoption of particular method varies with type of products and target audience and one must analyze the response and feedback from customers and decide which method to adopt.
Marketers also had differed opinion on whether they were well equipped to handle all of increasingly disparate tasks. Seven out of ten marketers were confident when it came to brand building, 62% of them supported content writing as their comfort area. On the other side marketers were least confident about personalization and targeting, as well as E-commerce.
Now-a-days marketers are unable to analyze/predict approximate ROI from each of marketing techniques applied on various channels due to fast changing trend in digital marketing world. As a result, they fail to meet the client’s expectations from marketing campaigns. Less than half of surveyed marketers were found confident about digital marketing strategy that actually worked and was successful in delivering good returns.
The practice of marketing remains firmly entrenched in a state of flux. 76% of those polled said marketing had changed more in the past two years than it had in the previous 50 years. And this state of constant change shows no sign of improvement or isn’t getting stabilized to any final state. Having said that, marketers will continue to experiment by various methods and analyze returns at every stage so that the succeeding strategy could deliver better ROI than previous one. They believe that marketing strategy based on type of products would be more favored. E-commerce firms would look for more of digital ads in various social media sites, Food brands would invest more on public events to drive their sales. Eventually, marketers believe that every marketing strategy implemented must be analyzed to improve the results.
Source: eMarketer


  1. “Great
    blog, excellent insight on social media
    marketing is really a great idea for obtaining more & more traffic the
    better Customer’s or their details . For great deals on the social media
    marketing<a href=””>know


Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This