Daily Readership Of Online News and Information In India Grew By 34% In One Year [REPORT]

Must Read

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...

Consumption of digital contents is all time high across the globe due to its nature of instant accessibility and free-flowing updates. This is clearly visible among online readers in India – world’s third largest country by Internet users – as average daily visitors surged up to 9.4 million, a growth of 34%, in last one year. However, Online News and Information portals are yet to attract a sizable share of users in India available online.

Online Readers In India 2013

According to latest report from ComScore, News/Information portals in India attracted 45.9 million unique users available online in last one year. The number looks promising though; this results in growth of only 15% which is much lower compare to the growth in number of Internet users in India that stood to 31% in last one year. Therefore, It’s evident to understand that the growth in readership of Online News and Information is largely being driven by matured Internet users while the first time internet users are apparently more fascinated towards other online activities such as Facebook, Chatting, Email etc.

Traditional Media Leads In Indian Online Space Too

The report bifurcate various Online News and Information properties by Unique Visitors and traditional offline media houses such as The Time of India, HT Media Ltd, India Today Group etc. have emerged as the clear winners in online space too.

Advertisements

The Times of India leads with a distinction by engaging 12.7 million unique visitors in August 2013, followed by Yahoo-ABC News and HT Media Ltd with 10.7 million and 8.2 million unique visitors, respectively.

Top Online Indian News Sites August 2013

The report also showcases readers’ engagement that spiked within past year and regional online properties are keeping their site visitors occupied for longer duration. On average online visitors are spending 31% more time on News and Information site at 41.6 minutes per visitor compare to last year. Regional Online news properties DivyaBhaskar.co.in and Bhaskar.com depicts users are more engaged at 100.3 minutes and 62.1 minutes, respectively.

A Sizable Traffic From Abroad

Online traffic from abroad is surging up significantly. With 51% growth in last one year in traffic from abroad Firstpost.com is the only online Indian news and information site that grabs more foreign visitors than in India. The data suggests that in August 2013, firstpost.com recorded 1.9 million unique visitors from abroad compare to 1.8 million from India. Malayalam online property Manorama sites also presented a great overseas performance by recording 0.902 million unique visitors from abroad – majority of Gulf countries.

Source: ComScore

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

₹90 Crore Per Hour: That’s What Mukesh Ambani Added To His Wealth During COVID Era

Today the "IIFL Wealth Hurun India Rich List 2020" was released and guess who kept maintained his...

Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared that they are in the...

The Raining Discounts Are Coming As Flipkart And Amazon Gears Up For Festive Season Sale

The festival season is about to begin and eCommerce majors in India Amazon and Flipkart are aiming to make the most of...

Amazon, Google And Microsoft Are Extreme Angry With TRAI

The big three of the tech industry - Amazon, Microsoft And Google - seems to be quite annoyed. Cloud...

New Android Malware Steals Your Banking Credentials And Let Hackers Access Your Smartphone

If you are an active user of banking apps on your Android smartphone, you must pay close attention to it.

An IT Service Help Desk Is Essential To Drive Business Growth

There's no debate about the fact that an IT service desk, when properly run, leads to both short-term and long-term business growth....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This