Apple Inc. (AAPL) Beats Coca-Cola To Become Best Global Brand Of 2013 [REPORT]

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about...

The Sudden Rise In The Demand Of Refurbished Smartphones In India!

The new normal is changing the dynamics of the Indian smartphone industry. In the last two to...

Brand loyalty signifies consumers’ commitment towards company’s products and Apple Inc. (NASDAQ:AAPL) has apparently learned it in a best way. For last 10 years, Apple has been up scaling its position in the list of Best Global brands; From 50th place in 2003 to 1st place in 2013, Apple has leapfrogged many industry giants active in different verticals, be it sugared-water Coca-Cola or the arch rival of its time IBM, Apple has tremendously outpaced all Top 99 best global brands in 2013.

According to interbrand report on Best Global Brands 2013, Apple sits right at the top with more than $98 billion as brand value, followed by Search giant Google Inc. (NASDAQ:GOOG), Coca-Cola, IBM Corp. (NASDAQ:IBM) and Microsoft Corp. (NASDAQ:MSFT).

Best Global Brands 2013: Top 10

Apple also emerged as the best Tech brands in 2013, followed by Google, Microsoft, Samsung, and Intel. Tech Industry emerged as the most lovable among consumers by securing five out of top 10 global best brands in 2013. Overall, 13 tech brands managed to secure a place in the list of Top 100 Best brands while 10 out of these 13 are positioned under top 25.

Advertisements

The regional outlook of Top 100 best brands of 2013 showcase that American wins over other continent with a distinct margin. 57 brands belong to the America followed by Europa & Africa with 33. The global technology hub Asia, though, managed to grab only 10 positions in the list, it remained the only region in the list of best top 10 brands’ list besides the America.

Automotive remained the best sector with 14 brands in the list; Technology and FMCG grabbed the second position by contributing 12 brands each.

Best Global Brands By Category 2013

The road-to-success for Apple, to become world’s best brand, has not been that easy; The best brand of 2012 Coca-Cola was trading at 12 folds higher than Apple in 2000 by brand value, however, between 2010 and 2012 Apple’s brand value surged up by nearly 4 folds from $21.1 billion to $76.5 billion in 2012 – almost matching up Coca-Cola. In 2013, Coca-Cola brand value improved marginally against 28% of Apple that resulted in making Apple the best global brand of 2013.

Best Global Brands 2013: Apple vs Coca-Cola

But, there is also something more interesting; Google and Facebook, holding 2nd and 52nd position in the list of Best Global Brands 2013, have registered the highest improvement in their brand value beating Apple. While Google recorded 34% improvement, resulting in $93.2 billion valuation, Facebook witnessed 43% improvement that up surged its brand valuation to $7.6 billion in 2013.

Source: Interbrand Best Global Brands 2013

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Global 5G Chipset Market: $22.41 Billion By 2026, Driven by 5G Smartphones

As the world has started shifting from 4G to 5G era, the global 5G chipset market has...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of Reliance Industries, people quickly found...

Intel Invest in Jio Platforms: A Chance For Redemption In The Smartphone Market?

If you thought Mukesh Ambani was finally going to stop the stake selling spree in Jio Platforms after RIL was recently announced...

With The Launch of JioMeet Reliance Sets Its Eyes On Video Conferencing Market!

The race to dominate the video conferencing market has just become more interesting. As we are going through the...

Facebook To Shutdown Lasso, The TikTok Competitor: A Well Calculated Move?

By now almost everyone is aware of how Facebook Inc. (NASDAQ:FB) always attempts to copy every other popular app that tries to...

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the latest jump in the net...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This