Behaviour Of Smartphone Users Can Change The Future of Retail In Asia [REPORT]

Must Read

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

Cloud Computing is Redefining the Education Industry!

Today, the benefits of cloud computing are being recognized in educational industries around the world. Most of...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

There was a time when the word ‘smartphones’ triggered a spell check in computers, usage of the word is fairly common among people nowadays. It is a word that changed the way we used to look at our phones. Calling, messaging and listening to music are not the only things we do on our phones nowadays. The number of smartphone users is ever-increasing all over the globe. Many markets, especially the developed ones like US and UK, have already reached a point of saturation, where more than 50% of the population now owns a smartphone of some kind.

smartphone penetration

Smartphone penetration in developing markets of Asia-Pacific region is booming. And in a number of markets in the region are already reaching saturation points. The difference between these markets and the markets that have not yet been penetrated to such an extent is so stark that the whole region can be divided into two categories – Developed Asia and Developing Asia.

The Changing Behaviour Of Smartphone Users

Hong Kong, Singapore, Malaysia and Australia fall in the category of Developed Asia, while China, Thailand, Indonesia, India and Philippines can be categorized as Developing Asia. The growth in the ownership of connected devices in these markets are expected to level out in the near future, however, consumer use of these devices will continue to change, evolve and expand – presenting vast opportunities for organizations to engage with consumers. Developing sophisticated mobile strategies designed to leverage changing connected device behaviours and cultivating ongoing consumer engagement is therefore becoming very critical for companies than ever before.

Advertisements

A new research by Nielsen highlighted that in Southeast Asia alone, smartphone users spend an average of three hours per day on their smartphones (June 2013). Users were seen to be spending the most time using their smartphones for chatting, social networking and entertainment activities like games and multimedia, which has been a result of improvement in smartphone functionality, along with consumer awareness and knowledge of handset functionality.

Some other findings from the research were:

App Usage:

App usage is increasing, even though smartphone penetration hasn’t reached 100%. In Asia-Pacific, apps for games, social networking and multimedia are among the most used. 86% of Chinese smartphone owners played games on their smartphones in the last 1 month.

Consumer behaviour: App Usage

 Mobile Video Viewing:

Viewing of videos via smartphones is gaining traction too, especially in more developed markets like Hong Kong and Singapore. Consumers who are watching mobile videos on their mobile handsets are doing so more than 10 times per week on average. 42% of Indian smartphone owners watch videos on mobile handsets.

This highlights exciting opportunities for marketers to build strong and lasting connection with users.

Advertisements

Consumer Behaviour: Mobile Video Viewing

M-Commerce:

Consumers in the region, especially in markets like Korea and Japan are increasingly engaging in mobile commerce. About 89% Japanese consumers and about 67% of Korean consumers engaged in mobile commerce activities in June 2013.

Although mobile commerce is still largely untapped in most markets, but as this technology wave catches, markets like Hong Kong, Singapore, Malaysia and Australia may emerge as the next big mobile commerce markets, which will play critical role in shaping the future of retail in Asia.

consumer behaviour

Mobile Advertising:

The increase in smartphone usage is also paving way for advertisers to connect with consumers. Although, mobile advertising is still in a nascent stage, especially in markets like India and Philippines, where smartphone penetration stands at 18% and 15% respectively, many companies are experimenting to see what works best and what doesn’t. Receptiveness to mobile ads is growing in Asia-Pacific. Though it is an exciting opportunity for advertisers, they should focus on providing an engaging experience that doesn’t interfere with users overall mobile experience.

Although the opportunities are numerous, it is very crucial for marketers to understand changing behavior of smartphone users. Success will largely depend on understanding the challenges and identifying the opportunities, as well as the drivers and motivators of mobile behavior.

SOURCE: Nielsen

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world. It has recently...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme measures on the digital front...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This