Email Marketing Success: Apple Inc. (AAPL) iOS For Branding, Google Inc. (GOOG) Android For ROI [STUDY]

Must Read

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

It’s no surprise that Smartphones are leading in every aspects of like; and the new study from Movable Ink claims the same when it comes to email marketing. According to the study, mobile has surpassed desktop as a device used to open the greatest percentage of emails; 48.1% of respondents, who received emails from Movable Ink in Q2 , 2013, used their smartphone to open emails, compare to 38.1% that stick with Desktop. This clearly state how exactly Smartphones are becoming one of the crucial target points to ensure the success of email marketing.

iOS More Email Friendly Than Android

Although Google’s Android is the most widely used mobile OS capturing 39.9% of global mobile OS market by August 2013, iOS leads with a sizable margin in open rate of marketing emails. The study highlights that nearly 51.47% of emails were opened on iOS devices, largely on iPhone that captured 38.50% of total open rate.

Email Marketing Success: Open rate by Devices

On contrast, only 10.21% of marketing mails were opened on Android powered devices, while Android Smartphone contributed almost 90% of these.

Advertisements

Android Wins Over iOS In Email Engagement

The study also recorded the engagement duration of marketing emails various devices’ type. Unlike iOS, Android powered smartphone wins over rest all devices for keeping a reader engagement for the greatest amount of time; 53.4% of people, who opened marketing email on Android Smartphone, stay tuned for more than 15 seconds, while the percentage of readers with same duration dived down to 41.5% on iPhone devices. However, in Tablet section, with Android leads over Apple iPad with 41.9% readers compare to 30.2% on iPad.

Email Marketing Success: Engagement Time by Devices

The study also categorized responses based upon time duration between 3 to 15 seconds; and the whole outcome went upside down. In this category, Desktop users scored the highest with 30%, followed by iPad and Android Tablet users with 28.6% share. It’s evident how different users behave with marketing mails while accessing it on various devices?

The Movable Ink’s study, which was conducted across the 3 months from April 1 to June 30, 2013, includes more than 100 enterprise B2C marketers from retail, travel, financial, media and telecommunication industries in US.

Email Marketing Reigns Over Social Media

The above market trend is no way limited to US market alone; according to Octane Research study, email marketing outshines social media by generating highest percentage of engagement in India. Marketing emails engaged 39.2% of users compare to 36.5% users on social media. Consequently, 37.7% of marketers are disposed towards 6% to 10% increment in their email/sms marketing budget for 2013.

Interestingly, according to another study from sikich, consumers who receive marketing emails regularly spend 83% more when shopping. Around 70% of digital marketers see email as the top medium of ROI.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

$4.6 Billion Incentive For Companies To Push Electric Vehicle Adoption In India

The Electric Vehicle (EV) market in India is at a nascent stage. So far, the sales of EVs have been encouraging, albeit...

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some time. Today, the eCommerce giant...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...

With 9.8 Million Users Coursera Observes Boom Of Online Education In India

The global outbreak of Covid-19 has changed the lifestyle of people and almost every industry has resorted to online in a bid...

TikTok Oracle Deal: An Eyewash Or Mockery?

On Saturday, within few hours of US Department of Commerce announcing the ban on TikTok that would prevent users to download TikTok...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This