The e-commerce in retail industry of U.S. has off late given the majority sales and the Mcommerce is fast picking up in pace. The contribution of Mcommerce is increasing steadily and the sales of the e-commerce are expected to rise by 15% this year in the US. The retail e-commerce sales in US expected to reach $61.8 billion(during holiday season) by the year end as compared to $53.7 (during holiday season) billion last year. The Mcommerce in retail industry has become so prevalent that it is indeed promoting sales of smartphones and tablets.
The rise YoY has remained flat and revolved around 15% in the past 2 years and the current year. This numbers are set up to even higher in the coming years because more and more companies are spending lavishly to develop mobile and tablets apps for their products and services. And more over the cheaper costs online, wide choice available and swift ways to compare prices always gives it an edge over other shopping experiences.
If we look at the projections of sales in retail industry through Mcommerce by eMarketer , it expected to reach a $113.57 billion by the end of 2017 which is more than twice the sales expected to happen in 2013. From 2011 to 2017 the percentage of sales contributed to the e-commerce by Mcommerce is set increase from 7% to 26%. Year over year the percentage change sales is huge in the initial three years but tend to become stable by the last years according to the graph. There might be many factors which might influence and effect the projections hence these numbers are only for a tentative understanding of the market.
As mentioned earlier the e-commerce industry is driving the sales of smartphones and tablets, we will also have a look at how different devices are driving US e-commerce retail sales year over year in the following graph.
Even though the data is projected for the Next four years , considering the initial statistics customers are more comfortable in using tablets over smartphones to purchase online .This year the Mcommerce sales though tablets is expected to reach 26.05 billion which accounts to 62.5% of the retail Mcommerce sales in US. Whereas the sales through smartphones might hit $14.59 billion is comparatively less than tablets. If we look at the expected sales through tablets during the year 2017 it will reach $81.20 billion. The tablets are more preferred over smartphones because of the faster processing speed, fluidity, and bigger screens. The physiological comfort and safety created by tablets might be another reason. Well the new Phablets might be a new entrant which might give some tough competition because it carriers both the advantages of a phone and tablet. So this might lead the market in my opinion.
If we compare quarter by quarter analysis, the fourth quarter of the year might give a sales of $83.2 billion adding up to a total of $262.3 billion of total e-commerce sales in the year 2013.