Nearly 3 Out Of Every 10 Internet Users Make A Purchase Based Upon Social Media Updates [STUDY]

Must Read

Amazon’s Dirty Secrets To Dupe GOI And Small Sellers Now Revealed!

Amazon’s dirty secrets are out and its making heads turn in shock and disbelief!

Digital Services Will Account For 50% Of The Indian IT Industry Revenue By 2026 [Report]

The Indian IT industry is all set to accelerate growth over the next five years!

Facebook’s News Blackout In Australia: Shot Itself In The Foot Or Have The Last Laugh?

When Mark Zuckerberg and the team decided to blackout its news content in Australia, they had little...

The influence and interference of social media is people’s life has been increasing for years now. And, a latest study over Social Media Contribution In Online Purchases states that the share is bigger than expected; globally 3 out of every 10 online consumers have purchased a product after an ad or post they saw on social media networks.

The list is topped by Brazil where 69% online consumer claimed they bought a product after seeing the ad on social media against 66% who bought a product after seeing post on social media. The poll was conducted in 27 countries and Indonesia, Mexico, India, Turkey and China followed Brazil with the highest penetration of social media influence in purchase decisions.

online purchase after social media influence

The above group of countries is followed by South Africa, Russia Saudi Arabia, South Korea, Spain, Poland, Italy and Hungary with average proportion of people indicating they have bought products after they saw their ads or posts on social media.

Advertisements

online consumer make purchase

With the lowest percentage of purchasers, influenced by social media ads or post, countries as Sweden, Japan, United Stats, Australia, Belgium, France, Germany, Canada and Great Britain stand at the lowest positions of the tally. Interestingly, this group holds the maximum number of developed countries with sizable penetration of Internet and ecommerce. In spite of the fact, influence of social media over people’s purchase decision is the lowest compare to earlier two groups.

Online Consumer Influenced by Social Media

The poll also captured age group, education level and income of 18,150 respondents and the demographics states that purchase decisions of young people, aged below 35 years, are more influenced with ads (40%) and posts (36%) on social media networks. People with higher education are leaned towards social media as 39% of these purchase products after seeing ads compare to 35% by posts on social media. Women seem more influenced with social media ads and posts compare to mean as 36% and 32% of Women purchase products after seeing ads and posts on social media respectively.

Source: ipsos

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Amazon’s New Strategy To Crush Walmart: Thinking Out Of The Box

Amazon’s latest move to beat Walmart is sneaky and out of the box. The...

Name Checked: BigBasket’s Rap On Daily Basket Tantamount To Bullying?

Whatever you do, don’t all put your ‘names’ in one ‘big’ basket? Get the hint? In a rather unfortunate...

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for...

Leading The ‘E’V Regime: Amazon India’s Double Act With Mahindra Electric

When two behemoths in their respective market come together, expect the unexpected! Amazon India and Mahindra partnership unlocks the door of opportunities...

Bharti Airtel And Qualcomm Team Up Counter Jio In War Over 5G in India

Bharti Airtel has finally got a strong team player to counter the plans of Jio to dominate the 5G market of India.

Zomato Beefs Up Valuation Prior To IPO In Its Latest Fundraising Round!

Before heading to the stock market with an IPO, the homegrown food delivery startup Zomato beefs up its valuation by raising a...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This